FSC/GlobeScan webinar - APAC Chris Messer Sustainability Business - - PowerPoint PPT Presentation

fsc globescan webinar apac
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FSC/GlobeScan webinar - APAC Chris Messer Sustainability Business - - PowerPoint PPT Presentation

FSC/GlobeScan webinar - APAC Chris Messer Sustainability Business Partner, APAC Over 146 PERSONAL CONSUMER CARE TISSUE years in business KCP (B2B) 43,000 employees worldwide 8,100 Nearly 25% of world's population purchase our products


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FSC/GlobeScan webinar - APAC

Chris Messer Sustainability Business Partner, APAC

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Over years in business

146

Nearly 25% of world's population purchase our products daily employees worldwide

43,000 8,100

in Asia Pacific

Operates in 35 countries, with sales in

  • ver 175 countries

US$18.2B 2016 sales US$3.1B in APAC

PERSONAL CARE CONSUMER TISSUE KCP (B2B)

5 ‘billion-dollar’ brands:

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2016 Performance Highlights

3 Sustainability 2022 |

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4 Sustainability 2022 |

Our FSC story

2007 2009 Today

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5 Sustainability 2022 |

Some progress to date

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  • Taiwan
  • First tissue company to achieve FSC

certification in Taiwan in 2011

  • Kleenex is only brand with complete

portfolio of FSC-certified products

  • Focus on raising awareness among

school kids, in partnership with local ENGOs

  • Developed curriculum and organize

annual activities; nearly 5,500 students at 64 schools educated since 2014

  • 2016 cartoon generated over 400K

views in first two weeks

6 Sustainability 2022 |

Educating students on responsible consumption

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  • Australia
  • Partnership with WWF and FSC –

2011-2017

  • Aimed at raising consumer awareness
  • n FSC
  • 2015 Heart of Borneo campaign to

raise funds for orangutan conservation

  • Increased recognition from 7% to 29%
  • Similar model recently adapted in the

US with WWF Love Your Planet

7 Sustainability 2022 |

Driving awareness of the FSC label

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  • Kimberly-Clark Professional*
  • Different levels of awareness – by

geography and customer type

  • Educating end-users through

washroom signage, decals

  • Education of choosers on the

importance of FSC and how to ensure they are buying certified products

  • Educating sales teams through virtual

workshop on FSC Friday

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Engaging businesses in responsible forestry

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  • More customers (especially B2B)

making FSC a purchasing requirement

  • Increased consumer awareness
  • Company’s leadership recognized

through awards

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How has it paid off?

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Thank You!

chris.messer@kcc.com