GlobeScan - SustainAbility Leaders Survey Webinar
The 2018
#LeadersSurvey
Leaders Survey Webinar Welcome To our 2018 Leaders Survey Webinar - - PowerPoint PPT Presentation
#LeadersSurvey The 2018 GlobeScan - SustainAbility Leaders Survey Webinar Welcome To our 2018 Leaders Survey Webinar #LeadersSurvey Available Now: GlobeScan.com SustainAbility.com Mark Lee Eric Whan Executive Director Director
#LeadersSurvey
To our 2018 Leaders Survey Webinar
Mark Lee
Executive Director SustainAbility
Available Now:
GlobeScan.com SustainAbility.com
Eric Whan
Director GlobeScan
#LeadersSurvey
Erin Meezan
VP and Chief Sustainability Officer, Interface
Susanne Stormer
Vice President, Corporate Sustainability, Novo Nordisk
Jason Clay
Senior Vice President, Market Transformation, WWF
69% 21% 10%
Survey Methodology
729 qualified sustainability experts completed the online questionnaire from April 9th to May 15th, 2018.
Experience
Respondents have the following experience working
Geography
Experts surveyed span 70 countries in the following regions:
Sectors
Respondents were drawn from the following sectors:
30%
North America
37%
Europe
20%
Asia-Pacific
8%
Latin America
6%
Africa
5%
Government
23%
Service & Media
16%
Academic & Research
36%
Corporate
15%
NGO
6%
Other More than 10 years 5 to 10 years 3 to 4 years
Institutional Leaders
Question: How would you rate the performance of each of the following types of organizations in terms of its contribution to progress
% of Experts, 2018
8 21 26 28 36 36 41 42 48 57 55 35 31 32 20 25 16 15 14 9 National governments International financial institutions City/local governments Private sector The United Nations Citizen-led mass social change movements Research/academic organizations Multi-sectoral partnerships Social entrepreneurs NGOs Excellent (4+5) Poor (1+2)
Non-State Actors Perceived as Strongest Performers
5 10 15 20 25 30 35 40 45 50 55 60 Multi-sectoral partnerships/collaborations (42) Research/academic organization (41) Private sector (28) City/local governments (26) International financial institutions (21)
Institutional Leaders Trends
Question: How would you rate the performance of each of the following types of organizations in terms of its contribution to
progress on sustainable development since the 1992 Earth Summit in Rio? Please use a scale where 1 is “poor” and 5 is “excellent.
Research and Academic Organizations Perceived Performance Drops While Private Sector, Multi-Sectoral Partnerships and International Financial Institutions Ratings Increase
% of Experts, “Excellent” (4+5), 2012-2018
% of Experts, Unprompted, Total Mentions, 2017-2018
NGO Leaders
Question: What specific NGOs do you think are leaders in advancing sustainable development?
Please enter a maximum of 3 NGOs in the spaces provided.
World Wildlife Fund Is the Most Widely Recognized NGO
3 5 4 4 11 7 18 28 4 4 5 5 7 8 13 29
Environmental Defense Fund WBCSD Nature Conservancy Ceres Oxfam World Resources Institute Greenpeace World Wildlife Fund 2018 2017
38 31 29 26 18 18 14 19 7 15 4 8 4 15 10 9 6 3 6 4 5 2 9 Europe Asia-Pacific Latin America / Caribbean North America Africa / Middle East World Wildlife Fund Greenpeace World Resources Institute Oxfam Ceres
% of Experts, Unprompted, Total Mentions
NGO Leaders
Question: What specific NGOs do you think are leaders in advancing sustainable development?
Please enter a maximum of 3 NGOs in the spaces provided.
Among All Regions WWF Is the Most Widely Recognized NGO, Yet Ratings Vary Significantly
% of Experts, Total Mentions, Unprompted, 2018
47 23 10 9 7 6 5 4 4 4 3 Unilever Patagonia Interface IKEA Marks & Spencer Tesla Nestlé Natura Danone Apple Walmart
Corporate Leaders
Question: What specific companies do you think are leaders in integrating sustainability into their business strategy?
Unilever, Patagonia and Interface Are Most Recognized Leaders
| 12
% of Experts, Total Mentions, Unprompted, 2010-2018
Corporate Leaders
Question: What specific companies do you think are leaders in integrating sustainability into their business strategy?
Unilever Leadership Recognition Continues
5 10 15 20 25 30 35 40 45 50 Unilever (47) Patagonia (23) Interface (10) IKEA (9) M&S (7) Tesla (6) Nestlé (5) Danone (4) Apple (4) Natura (4) Walmart (3)
% of Experts, by Region, Unprompted, Total Mentions, 2018
7 9 15 25 45 Tesla IKEA Interface Patagonia Unilever 6 9 12 35 Nestlé Patagonia Interface Unilever 9 11 14 23 45 Interface M&S IKEA Patagonia Unilever 7 7 11 28 58 IKEA Walmart Interface Patagonia Unilever 10 12 17 44 46 Tesla Nestlé Patagonia Natura Unilever
Asia-Pacific Africa Europe North America Latin America
Corporate Leaders
Question: What specific companies do you think are leaders in integrating sustainability into their business strategy?
Unilever, Patagonia Perform Well in All Regions
% of Experts, Unprompted, Total Mentions, 2017-2018
How Experts Define Corporate Leadership
Question: Why do you think [insert company #1 From Q2] is a leader in sustainable development?
Please enter up to two responses. Asked only to those who named at least one company in Q2.
Values Drive Company Recognition
9 7 6 11 8 8 17 16 26 10 10 11 12 12 13 15 20 26
Sustainable products/services / product lifecycle Innovation / R&D Results / walk the talk Ambitious targets/policies / commitment to SGDs Long-term commitment Communication / reporting / advocacy Executive leadership has strong SD values / strong leadership Part of core business model / strategic approach Integrated sustainability values 2018 2017
Integrated sustainability values
“Incorporating sustainable sourcing and sustainable materials into their business” - re: Patagonia “Integrates sustainability from purpose to product development and all the way to post-consumption” – re: Natura
Strong leadership
“CEO Paul Polman is a vocal advocate for sustainable development, leading not only Unilever to greater sustainability, but also working to convince and encourage other companies to step up too” – re: Unilever “Taking action instead of just making claims” – re: Danone
Part of core business model
“It’s part of the fabric of how they do business – it impacts every decision they make” – re: Interface “It is core to their entire business model and how they are differentiating the company and its products” – re: Unilever
Supply chain management
“They are successfully forcing efficiencies throughout their supply chain” - re: Walmart “Commitment to creating shared value throughout their supply chain” – re: Nestlé “Achieving traceability and transparency while seeking living wages for employees and suppliers through their supply chain work” – re: Tesla
How Experts Define Corporate Leadership
Question: Why do you think [insert company #1 From Q2] is a leader in sustainable development?
Please enter up to two responses. Asked only to those who named at least one company in Q2.
Why Companies Are Seen as Leaders: Select Quotes
% of Experts, “Excellent” (5) and “Good” (4), 2018
Company Performance on Pre-Defined Leadership Attributes
Question: Please rate how well [insert company #1 From Q2] performs in each of the following specific areas. Please use
a scale from 1 to 5 where 1 is “poor” and 5 is “excellent.” Asked only to those who named at least one company in Q2.
Performance of All Leading Companies on Attributes
Purpose Plan Culture
Collaboration
Advocacy
% of Experts, Unprompted, Total Mentions, 2018
How Young Adults Can Influence the Sustainability Agenda
Question: What are the most effective ways for people aged 18 to 35 to help make progress on the sustainable development
agenda? Please select up to three, in order of importance.
Consumer Behavior and Political Participation Perceived to Drive Most Sustainability Progress
3 11 14 16 33 34 36 37 42 63 Charitable contributions Volunteerism Advocacy Civic activism Investment decisions Career and education choices Entrepreneurship Influencing employers Electoral choices and political participation Consumer behavior
Generational Differences
Question: What are the most effective ways for people aged 18 to 35 to help make progress on the sustainable development
agenda? Please select up to three, in order of importance.
Younger Experts View Entrepreneurship, Advocacy, Career and Investment Choices as More Important to Advancing Sustainability than Older Experts
% of Experts, Unprompted, Total Mentions
40 38 37 18 36 32 32 13 Entrepreneurship Career and education choices Investment decisions Advocacy Experts 35 and younger Experts 36 and older 34 8 38 12 Influencing employers Volunteerism
Erin Meezan
VP and Chief Sustainability Officer, Interface
Susanne Stormer
Vice President, Corporate Sustainability, Novo Nordisk
Jason Clay
Senior Vice President, Market Transformation, WWF
For more information, please contact:
GlobeScan
Toronto: +1 416 962 0707 San Francisco: +1 415 874 3154 London: +44 20 7253 1450 Cape Town: +27 21 782 5541 Hong Kong: +852 9723 9092 GlobeScan.com
SustainAbility
London: +44 20 7269 6900 New York: +1 718 210 3630 San Francisco: +1 510 982 5003 SustainAbility.com
Eric Whan Director eric.whan@globescan.com Mark Lee Executive Director lee@sustainability.com Tove Malmqvist Research Manager tove.malmqvist@globescan.com Bron York Analyst york@sustainability.com