FSC webinar Greater Middle East & Africa perspective Why FSC at - - PowerPoint PPT Presentation
FSC webinar Greater Middle East & Africa perspective Why FSC at Tetra Pak? A certification system with a competitive edge Active support for responsible Certification system based on Third Party Certification forestry triple bottom
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Certification system based on triple bottom line Third Party Certification… Active support for responsible forestry On-Pack Label… Supported by NGO’s Understood by consumers…
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Mario Abreu member of FSC International BoD 2007-2012 FSC preference in Forestry Procedure Membership in FSC 200 million FSC labelled cartons All MCs and CFs FSC CoC certified Multi-site FSC CoC started
1st FSC CoC certified site, UK
1st FSC labelled package
130 billion FSC labelled cartons delivered since 2007
Introduce FSC Credit system
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% OF FSCTM-LABELLED PACKAGES
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Q31. Now you will see some environmental logos or labels that you can find on food and beverage packaging. Which of them have you seen or heard of? Please select all the logos this applies to. Q32A. Do you know what this logo stands for? Q32B. What does it mean to you? BASE: Consumers (Q31 n=505) (Q32A n=164) Q32B n=109)
38% 31% 13% 5% 13%
Material come from responsibly managed forests Forest Stewardship Council / FSC Environment conservation/ taking care of our environment / sustainable Material is made with recycled paper Other
Consumer Insights / June 2017 Internal / 6
Recognizes the FSC logo Says they know what it stands for
Meaning of FSC logo
(base the 22% who says they know what the FSC logo stands for)
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AM/2018-05-29 Public / 8
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