FSC webinar Greater Middle East & Africa perspective Why FSC at - - PowerPoint PPT Presentation

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FSC webinar Greater Middle East & Africa perspective Why FSC at - - PowerPoint PPT Presentation

FSC webinar Greater Middle East & Africa perspective Why FSC at Tetra Pak? A certification system with a competitive edge Active support for responsible Certification system based on Third Party Certification forestry triple bottom


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FSC webinar

Greater Middle East & Africa perspective

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AM/2018-05-29

A certification system with a competitive edge

Why FSC™ at Tetra Pak?

Certification system based on triple bottom line Third Party Certification… Active support for responsible forestry On-Pack Label… Supported by NGO’s Understood by consumers…

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Milestones along the way

Tetra Pak’s FSC Journey

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015

Mario Abreu member of FSC International BoD 2007-2012 FSC preference in Forestry Procedure Membership in FSC 200 million FSC labelled cartons All MCs and CFs FSC CoC certified Multi-site FSC CoC started

1st FSC CoC certified site, UK

1st FSC labelled package

130 billion FSC labelled cartons delivered since 2007

Introduce FSC Credit system

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Ongoing increase in FSCTM labelled packs

AM / 05-2018

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% OF FSCTM-LABELLED PACKAGES

From less than 1% in 2012 to 67% in 2018 (YTD)

0.6% 1% 1.5% 6 27 53 67 2012 2013 2014 2015 2016 2017 2018

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AM/2018-05-29

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Q31. Now you will see some environmental logos or labels that you can find on food and beverage packaging. Which of them have you seen or heard of? Please select all the logos this applies to. Q32A. Do you know what this logo stands for? Q32B. What does it mean to you? BASE: Consumers (Q31 n=505) (Q32A n=164) Q32B n=109)

38% 31% 13% 5% 13%

Material come from responsibly managed forests Forest Stewardship Council / FSC Environment conservation/ taking care of our environment / sustainable Material is made with recycled paper Other

Consumer Insights / June 2017 Internal / 6

And 66% of them can correctly explain the meaning

Consumers: 1 out of 3 recognizes the FSC logo 32%

22%

Recognizes the FSC logo Says they know what it stands for

Meaning of FSC logo

(base the 22% who says they know what the FSC logo stands for)

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AM/2018-05-29

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Ongoing consumer education materials

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FSC Awareness tools

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http://www.tetrapak.com/sustainability