Module 2 - Building Conversion Avenues The Marketing Funnel What - - PowerPoint PPT Presentation

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Oct 11, 2022 42 likes •212 views

Module 2 - Building Conversion Avenues The Marketing Funnel What is a Marketing Funnel? The journey from awareness to purchasing = AIDA model Awareness Interest Desire Action What is a Marketing Funnel? Standard Model

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Module 2 - Building Conversion Avenues

The Marketing Funnel

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► The journey from awareness to purchasing = AIDA model

Awareness
Interest
Desire
Action

What is a Marketing Funnel?

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► Standard Model

Multiple price points
Give personal info first
Make initial purchase
Make increasingly larger purchases or repeat

purchases

Intent is to maximize the lifetime value of a

customer What is a Marketing Funnel?

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► Authority Model

Taster - Introduction
Deeper Content - Authority
Courting - Trust
Larger Purchase
Smaller Purchase
Recurring Revenue

What is a Marketing Funnel?

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► AIDA ► Standard Model ► Authority Model

Which Model is Right?

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The Reality: You Still Need AIDA

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Example of application of marketing funnel using converting free to paid model

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► Social Media Community Manager—Eve ► Target market: small business owners ► Personal objective: have a baby ► Business objectives: higher hourly rates, on retainer for more clients, team to handle day- to-day work, passive revenue

AIDA Example

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► In business at least a year ► Generating minimum of low 6 figure to low 7 figure a year in business ► Not a one-person operation (outsourcing

kay)

► Preferable if they outsource some work

Eve’s Ideal Customer

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► Social media audit ► Social media strategy

Packaged Services

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► 1-3 hours per month consulting ► 5, 10, 20, 25, and 50 hours per month community management

Packaged Retainer Services

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► Social media presence – basic ► Social media presence – advanced

Packaged Joint Venture Services

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► An auto-delivered webinar available free of charge in exchange for subscribing to her email newsletter ► Topic: How businesses can best use social media

Free Webinar

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► Individual training programs geared to each primary social network ► Bundled comprehensive social media training ► Membership program

Paid Social Media Training

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► 2 weekly blog posts ► 1 guest blog post every 2 weeks ► Weekly video blog ► Email newsletter + bonus ► Promoted to her social networks ► Reshare ratio 1:5 ► FAQ Page ► Free reports on new social networks

Eve’s Free Program

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► Time involved – 15-25 hours per week ► Creating long shelf life products ► Building credibility and trust ► Built over time

Key Points About Eve’s Plan

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