Welcome! Kim Walsh-Phillips #fbProfits Agenda TOM Strategies - - PowerPoint PPT Presentation

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Welcome! Kim Walsh-Phillips #fbProfits Agenda TOM Strategies - - PowerPoint PPT Presentation

Dec 13, 2023 650 likes •1.08k views

Welcome! Kim Walsh-Phillips #fbProfits Agenda TOM Strategies Q&A TO TOM (1) Trust (2) Opt-in (3) Monetize TOM Campaigns: 1. The ACE Campaign 2. The Big Game 3. Customer Centric Circle 4. Publisher Post 5. Social Circle 6.

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Welcome!

Kim Walsh-Phillips #fbProfits

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Agenda

  • TOM Strategies
  • Q&A
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TO TOM

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(1) Trust

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(2) Opt-in

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(3) Monetize

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TOM Campaigns:

  • 1. The ACE Campaign
  • 2. The Big Game
  • 3. Customer Centric Circle
  • 4. Publisher Post
  • 5. Social Circle
  • 6. Seed & Grow
  • 7. The Onion Campaign
  • 8. B to B Bravado
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ACE Campaign

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Results

  • # of referrals 759
  • Cost per referral $7.56
  • Value of referral $150
  • ROI 200+%
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GKIC $1 Book Offer Campaign

Results

  • Ad Spend (offer only): $12,062
  • Books Purchased: 487
  • New Members: 112
  • Customer Lifetime Value: $1,500
  • Total Revenue: $168,000
  • ROI: 1,392%
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RESULTS

  • New Patient sign-ups: 19
  • Average cost per sign-up: $12.36
  • Spent: $234.84
  • All 19 conversions came from website traffic.

Lifetime Patient Value: $2,400-$3,200

ROI: 1000+%

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The Big Game

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B to B Bravado

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Publisher Post

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Social Circle

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Shown to “Friends of Fans”

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Murray Orthodontics Free iPad Campaign

Results

  • Ad Spend (offer only): $500
  • Appointment Requests: 7
  • Appointments Made: 2
  • Customer Lifetime Value: $6,000
  • Ad Spend (blog & offer): $850
  • Appointment Requests: 7
  • Appointments Made: 2
  • Customer Lifetime Value: $6,000
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Campaign Blueprint

1. Ask your customers, clients or patients to become fans of your Facebook page

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Campaign Blueprint

  • 2. Run your ads to “Friends of Fans” +

targeting

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Campaign Blueprint

  • 3. Track results
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Facebook Group Share

#WhatIDiscovered

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Questions?