Welcome! Kim Walsh-Phillips #fbProfits Agenda TOM Strategies - PowerPoint PPT Presentation

Welcome! Kim Walsh-Phillips #fbProfits

Agenda • TOM Strategies • Q&A

TO TOM

(1) Trust

(2) Opt-in

(3) Monetize

TOM Campaigns: 1. The ACE Campaign 2. The Big Game 3. Customer Centric Circle 4. Publisher Post 5. Social Circle 6. Seed & Grow 7. The Onion Campaign 8. B to B Bravado

ACE Campaign

Results • # of referrals 759 • Cost per referral $7.56 • Value of referral $150 • ROI 200+%

GKIC $1 Book Offer Campaign Results • Ad Spend (offer only): $12,062 • Books Purchased: 487 • New Members: 112 • Customer Lifetime Value: $1,500 • Total Revenue: $168,000 • ROI: 1,392%

RESULTS • New Patient sign-ups: 19 • Average cost per sign-up: $12.36 • Spent: $234.84 • All 19 conversions came from website traffic. Lifetime Patient Value: $2,400-$3,200 ROI: 1000+%

The Big Game

B to B Bravado

Publisher Post

Social Circle

Shown to “Friends of Fans”

Murray Orthodontics Free iPad Campaign Results • Ad Spend (offer only): $500 • Appointment Requests: 7 • Appointments Made: 2 • Customer Lifetime Value: $6,000 • Ad Spend (blog & offer): $850 • Appointment Requests: 7 • Appointments Made: 2 • Customer Lifetime Value: $6,000

Campaign Blueprint 1. Ask your customers, clients or patients to become fans of your Facebook page

Campaign Blueprint 2. Run your ads to “Friends of Fans” + targeting

Campaign Blueprint 3. Track results

Facebook Group Share #WhatIDiscovered

Questions?