Austin Chamber Education & Talent Development Program Overview - - PowerPoint PPT Presentation

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Austin Chamber Education & Talent Development Program Overview - - PowerPoint PPT Presentation

Nov 01, 2023 171 likes •467 views

Austin Chamber Education & Talent Development Program Overview & Outcomes Agenda I. Introduction & Program Shaun Cranston, Brookfield Residential, Overview: Austin Chamber Education & Talent Council I. Student Futures

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Austin Chamber Education & Talent Development Program Overview & Outcomes

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I. Introduction & Program Shaun Cranston, Brookfield Residential, Overview: Austin Chamber Education & Talent Council I. Student Futures Project: Heath Prince, University of Texas at Austin, Ray Marshall Center/LBJ School of Public Affairs II. Education Progress Reports: Kwee Lan Teo Yam, Austin Chamber III. Financial Aid Saturdays: Gilbert Zavala, Austin Chamber

Agenda

www.austinchamber.com

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Program Rationale

  • In 2005, the Austin Chamber assessed talent requirements in

central Texas and found that the region faced a shortage of college educated talent necessary to meet talent demands and fuel future economic growth.

  • The Chamber organized a taskforce comprised of business,

secondary and higher education leaders to implement an initiative to increase the number of Central Texas high school grads enrolling in college by 30 percent, a.k.a. “20,010 by 2010” strategy.

  • The Chamber now aims to increase direct-to-college

enrollment rates from 62% in 2011 to 70% by 2015

www.austinchamber.com

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Taskforce Strategy

Top Down

  • Focus on college enrollment
  • Create college enrollment

positions in high schools

  • Pilot strategic compensation
  • Advocate for supportive

federal and state policy

Bottom Up

  • Increase college awareness
  • Increase college applications
  • Increase college readiness
  • Increase FAFSA completions
  • Track student outcomes

www.austinchamber.com

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Service Region 15 School Districts & 5 Counties

  • Taskforce

encompasses 93%

  • f Austin MSA
  • 16,000 HS Seniors
  • 12 SFP
  • 11 EPR
  • 16 FAS
  • 100+Business

Partners

www.austinchamber.com

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University of Texas at Austin Ray Marshall Center: Student Futures Project

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  • Which factors are significantly associated with positive

postsecondary education and employment outcomes?

  • What are graduating seniors’ high school experiences,

plans and preparation for life after high school?

  • What share of high school graduates enroll in

postsecondary education, become employed,

  • r do both in the fall after graduation?
  • How do outcomes change over time for cohorts of

graduates and selected populations groups? Key Research Questions

www.austinchamber.com

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Data Sources

Senior Surveys

Family background/ influences High school experiences Preparation for life after high school

Postsecondary Education Records

National Student Clearinghouse Texas Education Research Center records

Employment Records

Texas Unemployment Insurance (UI) wage records

Historical School Records

Student demographics Courses taken Course grades

www.austinchamber.com

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College Enrollment vs. Aspiration Gap

82% 89% 91% 91% 91% 91% 57% 62% 61% 61% 61% 62% 0% 20% 40% 60% 80% 100% 2006 2007 2008 2009 2010 2011 College Intention (Survey) College Enrollment (NSC)

www.austinchamber.com

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Predicted Cumulative Effects on College Enrollment

  • 65%
  • 48%
  • 45%
  • 49%
  • 81%
  • 70%
  • 60%
  • 39%

4% 6% 6% 10% 6% 6% 6% 6% 3% 6% 4% 8% 3% 5% 5% 5% 3% 5% 3% 3% 3% 4% 3% 3%

  • 100%
  • 80%
  • 60%
  • 40%
  • 20%

0% 20% Overall Hispanic Low Income First Generation Top Quartile Second Quartile Third Quartile Last Quartile Met w/Counselor about College Completed FAFSA Plan to Pay for College Using Loans Took SAT/ACT Prep. Course Participated in College Fair Considered Financial Aid Easy

Baseline Enrollment Cumulative Effect Enrollment

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Participation in College Preparation Activities: 2006 through 2011

40% 51% 46% 55% 56% 58% 67% 70% 77% 81% 89% 91% 0% 20% 40% 60% 80% 100% 2006 2007 2008 2009 2010 2011 FAFSA Submission College Entrance Test

18% Points 24% Points

www.austinchamber.com

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Regional vs. State & Nation Postsecondary Enrollment

50% 51% 54% 54% 53% 52% 57% 62% 61% 61% 61% 62% 66% 67% 69% 70% 68% 68% 45% 50% 55% 60% 65% 70% 75% 2006 2007 2008 2009 2010 2011 TX Enrollment (In-State, THECB) Central Texas Enrollment (NSC) National Enrollment (BLS)

www.austinchamber.com

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  • Establishing a robust data-driven approach to shaping policies and programs is time-

consuming and complex.

  • Turnover will occur among leaders, supervisors, operating staff, counselors and others.

Trusting relationships must be continually rebuilt.

  • A continuous improvement, learning process is preferred to more traditional

accountability ones.

  • Posing the right questions and getting the right answers are two very different things.

The latter may not be as susceptible to scheduling as the former.

  • Ongoing researcher/practitioner engagement, top-to-bottom, is critical, in part to ensure

researchers understand data that practitioners are providing.

  • Engaging non-education, non-researcher stakeholders—especially business and civic

leaders—is key to project success.

  • Maintaining research capacity based within colleges or universities is valuable and lends

additional credibility to educational improvement efforts.

Lessons From Project

www.austinchamber.com

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Austin Chamber Education Progress Reports Project

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  • Engage district leaders in setting out-year goals supporting

improved:

– HS graduation – College Readiness – Direct to College Enrollment

  • Ensure district budgets prioritize resources to achieve 70%

direct-to-college enrollment by 2015

  • Highlight school district achievements/programs

supporting improved high school to college transitions

Program Rationale

www.austinchamber.com

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High School Graduation

0% 20% 40% 60% 80% 100% Austin ISD Del Valle ISD Eanes ISD Hays CISD Hutto ISD Lake Travis ISD Leander ISD Manor ISD Pflugerville ISD Round Rock ISD San Marcos CISD 2007 75% 73% 96% 84% 81% 90% 81% 69% 79% 83% 76% 2008 74% 82% 96% 77% 82% 91% 83% 66% 81% 84% 76% 2009 76% 81% 98% 77% 92% 94% 84% 62% 83% 88% 74% 2010 79% 90% 96% 80% 91% 95% 89% 66% 85% 90% 79%

79% 90% 96% 80% 91% 95% 89% 66% 85% 90% 79%

High School Graduation Rates Improve

www.austinchamber.com

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College- and Career-Readiness

0% 20% 40% 60% 80% 100% Austin ISD Del Valle ISD Eanes ISD Hays CISD Hutto ISD Lake Travis ISD Leander ISD Manor ISD Pflugerville ISD Round Rock ISD San Marcos CISD 2007 45% 15% 78% 31% 36% 71% 50% 24% 42% 57% 27% 2008 50% 24% 82% 38% 40% 69% 61% 31% 52% 66% 39% 2009 50% 35% 84% 43% 56% 77% 64% 29% 47% 64% 33% 2010 53% 36% 90% 49% 51% 84% 67% 36% 55% 72% 50%

53% 36% 90% 49% 51% 84% 67% 36% 55% 72% 50%

College- and Career-Readiness Rates Improve

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Direct-to-College Enrollment Trends

Austin ISD Bastrop ISD Del Valle ISD Dripping Springs ISD Eanes ISD Hays CISD Hutto ISD Lake Travis ISD Leander ISD Manor ISD Pflugerville ISD Round Rock ISD San Marcos CISD Overall Average 2007 59% 45% 32% 79% 84% 0% 54% 80% 67% 45% 63% 71% 36% 61% 2008 58% 45% 37% 67% 87% 51% 52% 81% 69% 45% 62% 69% 44% 62% 2009 60% 41% 42% 68% 87% 55% 55% 80% 68% 43% 61% 68% 43% 61% 2010 58% 45% 38% 71% 83% 54% 56% 83% 68% 45% 63% 70% 45% 61% 2011 60% 47% 38% 71% 81% 53% 55% 81% 72% 49% 62% 71% 38% 61%

60% 47% 38% 71% 81% 53% 55% 81% 72% 49% 62% 71% 38%

0% 20% 40% 60% 80% 100%

www.austinchamber.com

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Chamber Financial Aid Saturdays Program

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Program Context 2012

  • From 2005-2011 roughly 90% of Central Texas students planned to enroll

in college the fall following high school graduation

  • In 2011, only 23% of metro Austin high school seniors reported that they

easily understood the college financial aid process (±2%,2005-11)

  • Approximately 60 % of Austin ISD economically disadvantaged students

did not file a FAFSA for 2011

  • Hispanic students had the lowest FAFSA filing rate in Austin ISD based on

federal FAFSA pilot data for 2010 and 2011

  • 84 percent of 2011 Austin ISD FAFSA filers enrolled in college, however
  • nly 56% of Austin ISD students filed

Sources: University of Texas at Austin Ray Marshall Center, Central Texas Student Futures Project data 2006-2011 .Austin ISD Program Evaluation Federal FAFSA Pilot Report, 2010-2011.

1

www.austinchamber.com

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Financial Aid Saturdays Program Scaled to Maximize Impact

Year School Districts # of Events 2006 1 4 2007 3 7 2008 7 15 2009 13 24 2010 14 29 2011 15 34 2012 15 35 2013 16 36

www.austinchamber.com

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Financial Aid Saturdays Program Campus Based Marketing

www.austinchamber.com

Campaign Targeting: graduating seniors, parents, low-income, first- generation, and underrepresented students.

  • District guidance directors
  • Campus counselors
  • Campus banners/posters/external signage w/ Program webpage &

Texas Financial Aid Information Center Hotline

  • Parent support liaisons
  • FAFSA intro/completion in Economics (HB34: 2012)
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Financial Aid Saturdays Program Public Marketing

www.austinchamber.com

Targeted campaign covering: 93% of Metro Austin, main demographic moms 35-54 w/ incomes less than $50,000 annually

  • English/Spanish radio & television PSA
  • Newspaper Insert
  • Interior/exterior bus ads
  • Payroll insert
  • Employer promotion/messaging
  • Community partner posters flyers
  • Social media/Online promotion
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Financial Aid Filings Increase

2005 2006 2007 2008 2009 2010 2011 2012 2000 4000 6000 8000 10000 12000 5580 5579 5652 6713 8604 10361 11277 11504

Q1 First-time FAFSA Submissions Increased 106% since Financial Aid Saturdays Program Inception

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Financial Impact based on regional 2012 aid filings

$- $20,000,000 $40,000,000 $60,000,000 $80,000,000 $100,000,000 $120,000,000 2006 2007 2008 2009 2010 2011 2012 $50,768,900 $51,524,200 $61,088,300 $78,296,400 $94,285,100 $102,620,700 $104,686,400 Federal/State/Institutional Aid

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FAFSA Filing Rate for Major Metro Campuses

0% 10% 20% 30% 40% 50% 60% 70% LASA MANOR NEW TECH DEL VALLE LEHMAN MCNEIL MCCALLUM BOWIE WESTWOOD LBJ CROCKETT MANOR ROUND ROCK STONY POINT VANDEGRIFT LEANDER AUSTIN GEORGETOWN Region ANDERSON TRAVIS JACK C HAYS CEDAR PARK HUTTO PFLUGERVILLE SAN MARCOS JOHN B CONNALLY BASTROP DRIPPING SPRINGS HENDRICKSON VISTA RIDGE LAKE TRAVIS WESTLAKE TAYLOR AKINS ROUSE EASTSIDE MEMORIAL LANIER REAGAN GARZA INDEPENDENCE 67% 50% 46%

FAFSA Filing Rate Near 50 Percent June2012

www.austinchamber.com

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FAFSA Filing Rate for Major Metro Campuses

www.austinchamber.com

Improved data to manage program performance: 60% Regional FAFSA Filing Rate, 15% ↑

  • Free Counselor Portal provided to track FAFSA filings across 12 metro-ISD’s will support

2013 FAFSA filing campaign and allow partners to manage performance to regional goal

Improved partner coordination to optimize resources:

  • Partnership with ACC Financial Aid and College Connections to support/promote FAFSA filing
  • Partnership with College Forward C201 could serve up to 400 families at large scale event
  • FAFSA completion/FAS registration in Economics classes

Improved on-campus marketing:

  • Campus Principal/High School Office Engagement
  • Press office engagement
  • Parent Support Specialist/Parent Group Engagement
  • Faculty Engagement (Economics)
  • Peer-to-Peer Initiative w/ Incentive (faculty group sponsor/counselors to coordinate student

promotions via student government /NHS groups)

Integrated Regional marketing campaign:

  • Targeted multiplatform campaign with improved print collateral material, radio, TV, Web,

social media components

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Questions?

Thank You

www.austinchamber.com