Austin Chamber Education & Talent Development Program Overview & Outcomes
Agenda I. Introduction & Program Shaun Cranston, Brookfield Residential, Overview: Austin Chamber Education & Talent Council I. Student Futures Project: Heath Prince, University of Texas at Austin, Ray Marshall Center/LBJ School of Public Affairs II. Education Progress Reports: Kwee Lan Teo Yam, Austin Chamber III. Financial Aid Saturdays: Gilbert Zavala, Austin Chamber www.austinchamber.com
Program Rationale • In 2005, the Austin Chamber assessed talent requirements in central Texas and found that the region faced a shortage of college educated talent necessary to meet talent demands and fuel future economic growth. • The Chamber organized a taskforce comprised of business, secondary and higher education leaders to implement an initiative to increase the number of Central Texas high school grads enrolling in college by 30 percent, a.k.a. “20,010 by 2010” strategy. • The Chamber now aims to increase direct-to-college enrollment rates from 62% in 2011 to 70% by 2015 www.austinchamber.com
Taskforce Strategy Top Down Bottom Up • Focus on college enrollment • Increase college awareness • Create college enrollment • Increase college applications positions in high schools • Increase college readiness • Pilot strategic compensation • Increase FAFSA completions • Advocate for supportive federal and state policy • Track student outcomes www.austinchamber.com
Service Region 15 School Districts & 5 Counties • Taskforce encompasses 93% of Austin MSA • 16,000 HS Seniors • 12 SFP • 11 EPR • 16 FAS • 100+Business Partners www.austinchamber.com
University of Texas at Austin Ray Marshall Center: Student Futures Project
Key Research Questions • Which factors are significantly associated with positive postsecondary education and employment outcomes? • What are graduating seniors’ high school experiences, plans and preparation for life after high school? • What share of high school graduates enroll in postsecondary education, become employed, or do both in the fall after graduation? • How do outcomes change over time for cohorts of graduates and selected populations groups? www.austinchamber.com
Data Sources Historical Senior Surveys School Records Family background/ influences Student demographics High school experiences Courses taken Preparation for life after Course grades high school Postsecondary Employment Records Education Records Texas Unemployment National Student Insurance (UI) wage records Clearinghouse Texas Education Research Center records www.austinchamber.com
College Enrollment vs. Aspiration Gap 100% 91% 91% 91% 91% 89% 80% 82% 60% 40% 62% 62% 61% 61% 61% 57% 20% 0% 2006 2007 2008 2009 2010 2011 College Intention (Survey) College Enrollment (NSC) www.austinchamber.com
Predicted Cumulative Effects on College Enrollment Baseline Enrollment Cumulative Effect Enrollment -65% Overall 4% 3% -48% Hispanic 6% 6% 5% Low Income -45% 6% 4% 3% 3% 3% First Generation -49% 10% 8% 5% 4% 3% -81% Top Quartile 6% Second Quartile -70% 6% 3% 3% -60% Third Quartile 6% 5% -39% Last Quartile 6% 5% 3% -100% -80% -60% -40% -20% 0% 20% Met w/Counselor about College Completed FAFSA Plan to Pay for College Using Loans Took SAT/ACT Prep. Course Participated in College Fair Considered Financial Aid Easy www.austinchamber.com
Participation in College Preparation Activities: 2006 through 2011 100% 91% 89% 80% 24% Points 81% 77% 70% 60% 67% 58% 18% Points 56% 55% 51% 40% 46% 40% 20% 0% 2006 2007 2008 2009 2010 2011 FAFSA Submission College Entrance Test www.austinchamber.com
Regional vs. State & Nation Postsecondary Enrollment 75% 70% 69% 70% 68% 68% 67% 66% 65% 62% 62% 61% 61% 61% 60% 57% 55% 54% 54% 53% 52% 50% 51% 50% 45% 2006 2007 2008 2009 2010 2011 TX Enrollment (In-State, THECB) Central Texas Enrollment (NSC) National Enrollment (BLS) www.austinchamber.com
Lessons From Project • Establishing a robust data-driven approach to shaping policies and programs is time- consuming and complex. • Turnover will occur among leaders, supervisors, operating staff, counselors and others. Trusting relationships must be continually rebuilt. • A continuous improvement, learning process is preferred to more traditional accountability ones. • Posing the right questions and getting the right answers are two very different things. The latter may not be as susceptible to scheduling as the former. • Ongoing researcher/practitioner engagement, top-to-bottom, is critical, in part to ensure researchers understand data that practitioners are providing. • Engaging non-education, non-researcher stakeholders — especially business and civic leaders — is key to project success. • Maintaining research capacity based within colleges or universities is valuable and lends additional credibility to educational improvement efforts . www.austinchamber.com
Austin Chamber Education Progress Reports Project
Program Rationale • Engage district leaders in setting out-year goals supporting improved: – HS graduation – College Readiness – Direct to College Enrollment • Ensure district budgets prioritize resources to achieve 70% direct-to-college enrollment by 2015 • Highlight school district achievements/programs supporting improved high school to college transitions www.austinchamber.com
High School Graduation High School Graduation Rates Improve 96% 95% 100% 91% 90% 90% 89% 85% 80% 79% 79% 80% 66% 60% 40% 20% 0% Austin ISD Del Valle Eanes ISD Hays CISD Hutto ISD Lake Travis Leander Manor ISD Pflugerville Round San Marcos 2007 75% 73% 96% 84% 81% 90% 81% 69% 79% 83% 76% ISD ISD ISD ISD Rock ISD CISD 2008 74% 82% 96% 77% 82% 91% 83% 66% 81% 84% 76% 2009 76% 81% 98% 77% 92% 94% 84% 62% 83% 88% 74% 2010 79% 90% 96% 80% 91% 95% 89% 66% 85% 90% 79% www.austinchamber.com
College- and Career-Readiness College- and Career-Readiness Rates Improve 100% 90% 84% 80% 72% 67% 55% 60% 53% 51% 50% 49% 36% 36% 40% 20% 0% Austin ISD Del Valle Eanes ISD Hays CISD Hutto ISD Lake Travis Leander Manor ISD Pflugerville Round San Marcos 2007 45% 15% 78% 31% 36% 71% 50% 24% 42% 57% 27% ISD ISD ISD ISD Rock ISD CISD 2008 50% 24% 82% 38% 40% 69% 61% 31% 52% 66% 39% 2009 50% 35% 84% 43% 56% 77% 64% 29% 47% 64% 33% 2010 53% 36% 90% 49% 51% 84% 67% 36% 55% 72% 50%
Direct-to-College Enrollment Trends 100% 81% 81% 80% 72% 71% 71% 62% 60% 55% 60% 53% 49% 47% 38% 38% 40% 20% 0% Dripping San Bastrop Del Valle Lake Leander Manor ISD Pflugerville Round Overall Austin ISD Springs Eanes ISD Hays CISD Hutto ISD Marcos ISD ISD Travis ISD ISD ISD Rock ISD Average ISD CISD 2007 59% 45% 32% 79% 84% 0% 54% 80% 67% 45% 63% 71% 36% 61% 2008 58% 45% 37% 67% 87% 51% 52% 81% 69% 45% 62% 69% 44% 62% 2009 60% 41% 42% 68% 87% 55% 55% 80% 68% 43% 61% 68% 43% 61% 2010 58% 45% 38% 71% 83% 54% 56% 83% 68% 45% 63% 70% 45% 61% 2011 60% 47% 38% 71% 81% 53% 55% 81% 72% 49% 62% 71% 38% 61% www.austinchamber.com
Chamber Financial Aid Saturdays Program
Program Context 2012 • From 2005-2011 roughly 90% of Central Texas students planned to enroll in college the fall following high school graduation • In 2011, only 23% of metro Austin high school seniors reported that they easily understood the college financial aid process (±2%,2005-11) • Approximately 60 % of Austin ISD economically disadvantaged students did not file a FAFSA for 2011 • Hispanic students had the lowest FAFSA filing rate in Austin ISD based on federal FAFSA pilot data for 2010 and 2011 • 84 percent of 2011 Austin ISD FAFSA filers enrolled in college, however only 56% of Austin ISD students filed Sources: University of Texas at Austin Ray Marshall Center, Central Texas Student Futures Project data 2006-2011 .Austin ISD Program Evaluation Federal FAFSA Pilot Report, 2010-2011. www.austinchamber.com 1
Financial Aid Saturdays Program Scaled to Maximize Impact Year School Districts # of Events 2006 1 4 2007 3 7 2008 7 15 2009 13 24 2010 14 29 2011 15 34 2012 15 35 2013 16 36 www.austinchamber.com
Financial Aid Saturdays Program Campus Based Marketing Campaign Targeting: graduating seniors, parents, low-income, first- generation, and underrepresented students. • District guidance directors • Campus counselors • Campus banners/posters/external signage w/ Program webpage & Texas Financial Aid Information Center Hotline • Parent support liaisons • FAFSA intro/completion in Economics (HB34: 2012) www.austinchamber.com
Financial Aid Saturdays Program Public Marketing Targeted campaign covering: 93% of Metro Austin, main demographic moms 35-54 w/ incomes less than $50,000 annually • English/Spanish radio & television PSA • Newspaper Insert • Interior/exterior bus ads • Payroll insert • Employer promotion/messaging • Community partner posters flyers • Social media/Online promotion www.austinchamber.com
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