Assessment City Council October 17, 2018 Early 2017 City Council - PowerPoint PPT Presentation

Recreation Assessment City Council October 17, 2018

Early 2017 City Council adopted 8 Goals and corresponding strategies Recreation September 2017, 9 th Goal Added Goal City Council Strategy Goal • Perform a recreation • Enhance recreational assessment to determine • opportunities in the City the recreational to needs/wants of the • create a healthy, vibrant community • community

Project Data Data Initiation Collection Analysis Jan - Feb Feb-April May-Oct Project Timeline

• Research comparable cities • Develop survey questions Project • Test/Review Survey Initiation Questions Recreation Board Input Release Online Needs Assessment Survey

Survey Small Group Interviews Data Gathering Focus Group Discussions Data Sources

The City Received 715 Responses • Survey Monkey • Open from 2/20 through 4/30 • 25-33 questions, based on question logic Online Survey • 13 minute average completion time Included questions to determine how respondents currently use parks, programs and facilities, questions to identify barriers that affect use/participation, and questions to identify needs

Focus Group Discussions (FGD) Included: 6 mothers with children in Recreation Programs Focus Group The Recreation Board Discussions Example of Qualitative data: “Parks are very important and our children have all benefited from the various programs, parades, parks etc. from the time they were babies to adults here in PG... but if it is about allocation of funds, I would rather money go to the parks and programs”

Small Group Interviews Participants at the Sally Griffin Senior Small Group Center Recreation Department Staff Robert Down Elementary School PTA Interviews Forest Grove Elementary School PTA Pacific Grove Middle School PTA Pacific Grove High School PTA Small group interviews provided additional qualitative data in a less formal setting.

Public Outreach Postcards sent to every address in Pacific Grove

Public Outreach City Website • Social Media • PTA Newsletters • Email Blasts • Weekly Summary • Cedar Street Times •

Data gathering phase concluded on April 30, 2018 Staff Analyzed the data and produced the RNA document. Data Analysis

Recreation Needs The RNA is comprised of 8 sections: 1. Executive summary Assessment 2. Background and Need for Assessment 3. General Findings 4. Parks Findings 5. Recreation Program Findings 6. Special Events Findings 7. Communications Findings 8. Community Profile

General Findings • Increased connectedness to the Community (54.8%) Majority of respondents strongly agreed that the City Increased Quality of Life (71.7%) of Pacific Grove’s Parks, Programs, Activities & Events: Improved Health and Well Being (66.2%)

Parks Findings Parks identified as area Most Visited Parks in last 12 months: 52% of respondents of most critical Lovers Point Park, Coastal Rec Trail, rate parks importance by 93% of Caledonian Park, George Washington “Good” respondents Park and Jewell Park

Parks Findings Nearly ½ of write in comments identified pickle ball & tennis as additional needs Most Common Park Uses Needs walking paths (82%), Beach access Additional walking paths (70%), Biking trails (62%), relaxation (58%), and (46%), picnic areas (43%), open lawn and playgrounds (49%) landscape areas (41%)

Parks Findings Most Significant Barriers Increased Maintenance was identified Lack of facilities/amenities (20%), no as an area for improvement time/personal issues (16%), Parking availability/accessibility ( identified specifically in the comments )

Recreation Program Findings 46% of respondents had never participated in a Recreation programs PG recreation program rated “Good” by 46% of respondents and “Excellent” by 44% of Most important existing respondents programs among survey respondents: Tots Swim Lessons • preschool program • summer/school break • day camp Afterschool Drop-in • Yoga •

Recreation Program Findings Needs by Age Group Children Seniors 0-17 55+ Computer/Phone Skills • (70%) Gymnastics (95%) • Educational Classes • Karate (91%) • (56%) Soccer (91%) • Zumba (36%) • Adults 18-55 Zumba (63%) • Ceramics (48%) • Educational Classes • (48%)

Recreation Program Findings Other recreation facilities and programs respondents are using

Recreation Program Findings Barriers to Participation in Programs Not Aware of Programs No Time/Personal Issues Don’t have the Offered (33%) programs/facilities of (27%) interest to me (24%)

Special Events Findings Most attended Special 81% of respondents Events: Good Old Days indicated interest in more (81%), Feast of Lanterns Social Events (ex: music, (72%), Butterfly Parade movies in the park etc.) (71%) 55% respondents rated events as "Excellent” and 41% as “Good”

Special Events Findings Barriers: “These sorts of celebrations make PG all that it is!” No time/personal issues (20%), FGD Member crowding/not enough space (16%), not aware of events being offered (15%) Car Auction & Good Old Days

General Findings Interest in Online Registration Would you and/or your household be interested in online registration for Pacific Grove Recreation Department Services?

Communication Findings How Respondents How Respondents Barrier to Participation Learn About Our Would Prefer To Learn Offerings About our Offerings • Unaware of offerings • Neighbors/friends • Email (56%) (54%) • Social Media (42%) • No time/ Other Personal Issues • Newspaper (50%) • Newspaper (37%) • School • City Website (29%) communications (33%)

Next Steps Initial Next Steps: Continued Efforts: 1. On board the Recreation 1. Use the Recreation Board as Program Manager the governing body for further research/implementation of 2. Increase communication findings efforts. 2. Utilize the CIP as a means for 3. Implement online recreation larger scale infrastructure registration software improvements 1.

Questions?