As we look ahead into the next century, leaders will be those who - - PowerPoint PPT Presentation

As we look ahead into the next century, leaders will be those who empower others.

• Bill Gates

Presentation by Guy Bigwood, GDS-Index Project Director

What keeps you up at night?

State of global politics?

The rapid increase of climate change

The growth of forest fires?

🔦 California is on fire. 🔦 Washington is on fire. 🔦 Oregon is on fire. 🔦 Montana is on fire. 🔦 British Columbia is on fire. 🔦 Nova Scotia is on fire. 🔦 Greece is on fire. 🔦 Brazil is on fire. 🔦 Portugal is on fire. 🔦 Algeria is on fire. 🔦 Tunisia is on fire. 🔦 Greenland is on fire. 🔦 The Sakha Republic of Russia is on fire. 🔦 Siberia is on fire.

The intensity and increase

• f serious storms?

Biodiversity Loss?

The oceans of plastic we produce?

The increase in inequality?

What keeps you up at night with hope?

500,000 SOLAR PANELS INSTALLED GLOBALLY EVERY DAY

50% Global Growth in 2016

Source IEA

90% of new power in Europe came from renewable sources in 2016

A million new electric cars to hit the streets

• f U.S. cities annually

by 2024

Circular Economy Growth $600 Billion by 2025

From ocean waste to new shoes

Global Shift in Buying

Bus Busin iness is is mobi

• bilizin

ing

79% OF TRIPADVISOR USERS SAY ITS IMPORTANT

Survey of 15,000 people

79% 79%

• f MCI clients have increased their focus
• n event sustainability over the last 3

years

Is the MICE Industry doing enough!

How can the events industry collaborate to improve sustainability and promote your local destinations?

AD What is the GDS-Index?

The Global Destination Sustainability Index (GDS-Index) is a collaborative business initiative created to help Destinations, Event Planners and Suppliers improve, promote and recognise the sustainable practices of their city and events. Our Mission

IMPROVE PROMOTE RECOGNISE

SUSTAINABLE DESTINATIONS

The GDS-Index is a collaborative project between ECM, ICCA, IMEX and MCI. MCI is responsible for the benchmarking, assessment and consulting of cities and overall programme management.

An Industry Initiative

Since March 2016, 40 cities from 5 continents have contracted, with many more in conversation:

Our Vision: A Network of Collaborating Destinations

Our goal is to have 100 global destinations by 2020

Barcelona Copenhagen Durban Cape Town The Hague Frankfurt Geneva Gothenburg Houston Kyoto Melbourne Nantes Oslo Reykjavik Rotterdam Sapporo Sydney Zurich

How do we drive destination sustainability?

DMOs and CVBs benchmark performance and initiatives against other cities. They improve their strategy

For the full list of rankings please visit www.gds-index.com

Experts assess destinations’ Environment, Social, Supplier and DMO/CVB performance Destinations efforts promote on blog, social media and Whitepapers

The Scandinavian Destination Sustainability Index – the precursor to the GDS-Index - was recognised with the UN WTO Award for Innovation. “The unique feature of the GDS-Index is that this is a bottom-up phenomenon, driven by the destinations themselves. We believe this is an excellent platform for leaders in sustainability from every region to showcase their policies and good practices, and for any ambitious destination to swiftly improve their competitiveness.” Martin Sirk, CEO of ICCA

The GDS-Index: Promoting Best Practice

Recognise and Reward Effort, Innovation and Performance

In November 2016, at the ICCA world Congress, the GDS-Index released its first-ever ranking of the participating cities.

The Leadership Award was presented to Gothenburg and the Innovation Award to Helsinki for their pioneering Greening Events project.

Sharing Knowledge

Ten Key Insights

Sustainable Destination Leadership

• 1. Leadership Drives Excellence

In 2010 Gothenburg created a strategy to be the leading global sustainable events destination by 2021

• 2. Long Term Co-created Strategy a Necessity

Zürich Tourism’s "Sustainability Concept 2015+” is a holistic development strategy with goals for the destination as well as the organisation.

• 4. The Sustainable Food Revolution

Food is being used not only to nourish, but to demonstrate the sustainability commitments of a destination, planners and event owners.

UNITED AGAINST WASTE Zurich hotels have reduce their food waste by 42%

• 5. Targeted Storytelling

Advertising is out, storytelling is in. DMO's are segmenting consumer profiles and developing more reactive and nuanced content based on Big Data.

Glasgow CVB is employing the local community to help sell the destination with their personal stories. The Wonderful Copenhagen #BeeSustain program uses humour and originality to engage clients around biodiversity and sustainability issues.

• 6. Sustainability as an catalyst of economic development

In the next 2 years Glasgow will host 20 energy and sustainability industry-related meetings, which will deliver nearly 60,000 delegate days and boost the city’s economy by more than £23 million.

• 7. Peak tourism – the need to engage the community

The new Barcelona 2020 Tourism Strategy aims to better integrate tourism and events into the running of the city with an objective to increase the social and economic returns for local residents.

• 9. Collaborate and co-innovate

Solving environmental and social challenges requires a combination of short term action and longer term systemic change. Collaboration is key.

Land of Opportunity

A sustainable destination is good for business, good for citizens and good for delegates

2017 INDEX - CALL TO ACTION

Volunteer to join the taskforce Share your stories to Caitriona.Doran@failteireland.ie

For more information: www.gds-index.com www.facebook.com/GDSIndex/

Guy Bigwood MCI Group Sustainability Director Guy.Bigwood@mci-group.com Roger Simons MCI Regional Sustainability Director (APAC) Roger.Simons@mci-group.com “The unique feature of the GDS-Index is that this is a bottom-up phenomenon, driven by the destinations themselves. We believe this is an excellent platform for leaders in sustainability from every region to showcase their policies and good practices, and for any ambitious destination to swiftly improve their competitiveness.”

Martin Sirk, CEO of ICCA

Join us in driving the industry forward!