Presentation by Guy Bigwood, GDS-Index Project Director As we look ahead into the next century, leaders will be those who empower others. - Bill Gates
What keeps you up at night?
State of global politics?
The rapid increase of climate change
The growth of forest fires? 🔦 California is on fire. 🔦 Washington is on fire. 🔦 Oregon is on fire. 🔦 Montana is on fire. 🔦 British Columbia is on fire. 🔦 Nova Scotia is on fire. 🔦 Greece is on fire. 🔦 Brazil is on fire. 🔦 Portugal is on fire. 🔦 Algeria is on fire. 🔦 Tunisia is on fire. 🔦 Greenland is on fire. 🔦 The Sakha Republic of Russia is on fire. 🔦 Siberia is on fire.
The intensity and increase of serious storms? 6
Biodiversity Loss?
The oceans of plastic we produce?
The increase in inequality?
What keeps you up at night with hope?
500,000 SOLAR PANELS INSTALLED GLOBALLY EVERY DAY 50% Global Growth in 2016 Source IEA
90% of new power in Europe came from renewable sources in 2016 Source: International Energy Agency
A million new electric cars to hit the streets of U.S. cities annually by 2024
Circular Economy Growth $600 Billion by 2025 From ocean waste to new shoes
Global Shift in Buying 15
Bus Busin iness is is mobi obilizin ing
79% OF TRIPADVISOR USERS SAY ITS IMPORTANT Survey of 15,000 people
79% 79% of MCI clients have increased their focus on event sustainability over the last 3 years
Is the MICE Industry doing enough! How can the events industry collaborate to improve sustainability and promote your local destinations?
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What is the GDS-Index? The Global Destination Sustainability Index (GDS-Index) is a collaborative business initiative created to help Destinations, Event Planners and Suppliers improve, promote and recognise the sustainable practices of their city and events. Our Mission AD IMPROVE PROMOTE RECOGNISE SUSTAINABLE DESTINATIONS
An Industry Initiative The GDS-Index is a collaborative project between ECM, ICCA, IMEX and MCI. MCI is responsible for the benchmarking, assessment and consulting of cities and overall programme management.
Our Vision: A Network of Collaborating Destinations Since March 2016, 40 cities from 5 continents have contracted, with many more in conversation: Barcelona Geneva Oslo Copenhagen Gothenburg Reykjavik Durban Houston Rotterdam Cape Town Kyoto Sapporo The Hague Melbourne Sydney Frankfurt Nantes Zurich Our goal is to have 100 global destinations by 2020
How do we drive destination sustainability? Experts assess destinations’ DMOs and CVBs benchmark performance Destinations efforts promote on blog, Environment, Social, Supplier and and initiatives against other cities. They social media and Whitepapers DMO/CVB performance improve their strategy For the full list of rankings please visit www.gds-index.com 24
The GDS-Index: Promoting Best Practice “The unique feature of the GDS-Index is that this is a bottom-up phenomenon, driven by the destinations themselves. We believe this is an excellent platform for leaders in sustainability from every region to showcase their policies and good practices, and for any ambitious destination to swiftly improve their competitiveness. ” Martin Sirk, CEO of ICCA The Scandinavian Destination Sustainability Index – the precursor to the GDS-Index - was recognised with the UN WTO Award for Innovation.
Recognise and Reward Effort, Innovation and Performance In November 2016, at the ICCA world Congress, the GDS-Index released its first-ever ranking of the participating cities. The Leadership Award was presented to Gothenburg and the Innovation Award to Helsinki for their pioneering Greening Events project.
Sharing Knowledge 28
Leadership Ten Key Insights drives excellence Concentrate Long term and strategy a champion necessity certification Collaborate, educate and Localism co-innovate Sustainable Destination Leadership The The journey sustainable matters food revolution Peak tourism – the need to Targeted engage the storytelling community DMOs as an agent of economic development
1. Leadership Drives Excellence In 2010 Gothenburg created a strategy to be the leading global sustainable events destination by 2021
2. Long Term Co-created Strategy a Necessity Zürich Tourism’s " Sustainability Concept 2015 +” is a holistic development strategy with goals for the destination as well as the organisation.
4. The Sustainable Food Revolution Food is being used not only to nourish, but to demonstrate the sustainability commitments of a destination, planners and event owners. UNITED AGAINST WASTE Zurich hotels have reduce their food waste by 42%
5. Targeted Storytelling Advertising is out, storytelling is in. DMO's are segmenting consumer profiles and developing more reactive and nuanced content based on Big Data. The Wonderful Copenhagen #BeeSustain program uses humour and originality to Glasgow CVB is employing the local community to help sell the destination with engage clients around biodiversity and sustainability issues. their personal stories.
6. Sustainability as an catalyst of economic development In the next 2 years Glasgow will host 20 energy and sustainability industry-related meetings, which will deliver nearly 60,000 delegate days and boost the city’s economy by more than £23 million.
7. Peak tourism – the need to engage the community The new Barcelona 2020 Tourism Strategy aims to better integrate tourism and events into the running of the city with an objective to increase the social and economic returns for local residents.
9. Collaborate and co-innovate Solving environmental and social challenges requires a combination of short term action and longer term systemic change. Collaboration is key.
Land of Opportunity 37
A sustainable destination is good for business, good for citizens and good for delegates
2017 INDEX - CALL TO ACTION Volunteer to join the taskforce Share your stories to Caitriona.Doran@failteireland.ie
Join us in driving the industry forward! “The unique feature of the GDS -Index is that this is a bottom-up phenomenon , driven by the destinations themselves. We believe this is an excellent platform for leaders in sustainability from every region to showcase their policies and good practices , and for any ambitious destination to swiftly improve their competitiveness .” Roger Simons Martin Sirk, CEO of ICCA MCI Regional Sustainability Director (APAC) Roger.Simons@mci-group.com For more information: www.gds-index.com www.facebook.com/GDSIndex/ Guy Bigwood MCI Group Sustainability Director Guy.Bigwood@mci-group.com
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