[PPT] - Algonquin College School of Business MBIR program is modelled after PowerPoint Presentation

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Algonquin College – School of Business

A Graduate Certificate Program

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FALL TERM

1. Fundamentals of MR 2. Questionnaire Design 3. Qualitative MR 4. Ethical Issues & Privacy 5. Online MR 6. MR Statistics and Data Analysis

WINTER TERM

7. Marketing Management 8. Competitive Business Intelligence 9. MR Design

10. International MR
11. Advanced Techniques for MR
12. Research for Core Industries
13. Introduction to Field Work

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SPRING TERM - Work Placement

MBIR program is modelled after MRIA - CMRP Courses

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Thank you to our corporate partners!

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IBM - SPSS

IB IBM M - SPSS SPSS

itracks

Quantitative Data Collection
Quantitative Data Analysis
Qualitative Data Collection
Project Planning and Client Liaison

MBIR skills on display

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Fields of study – all students have a university

degree or college diploma already

. . . business, economics, marketing, psychology, political science, geography, sciences, engineering, communications, linguistics, education

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Work experience – some students left other careers

to pursue MBIR . . . project manager, analyst, teacher, banker, customer

relations, program coordinator

Languages spoken – 10 in total among the students

MBIR Students bring a rich background

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Health Canada
CIPO
PWGSC
OSFI

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Magic Eye Consulting

MBIR alumni in the workplace

At year 3 of the program, interns and grads work in many sectors.

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Add value - Hire an MBIR intern!

Program is founded on equal parts study and work
480 hours of work experience required to graduate
Can be full time - OR – part time - OR – per project

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Martin Taller MBIR Program Co-ordinator (613) 727-4723 ext. 6139 tallerm@algonquincollege.com

Interns are ready to hit the ground running!

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Raquel Genio

Quantitative Data Collection

Abhay Tiwari

Quantitative Data Analysis

Ruth Davy

Qualitative Data Collection

Jamell Vanterpool

Project Planning and Client Liaison

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From an MBIR student perspective: A brief look at the skills acquired

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Quantitative Data Collection

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Meet the research objectives

We can design questionnaires to …

Apply the appropriate scales
Ranking, Rating, Likert, Semantic, Staples

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Rank consumers’ preferences
Measure behavioural intentions

We can design questionnaires to …

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Predict behaviour using psychographic questions

We can design questionnaires to …….

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We can create inviting online surveys …

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Edit

Various

languages

Question

formats

Skip logic:
Branching
Looping
Piping
Show/hide
Redirection

Style

Add images

& video

Style

background and text

Preview

Preview &

test survey look and skip logic

We can create engaging online surveys …

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Publish

Change and add

features:

Manage privacy &

security

Manage features

accessible to respondents

Customize URL

and barcodes

Set quotas &

restrictions

Survey messages

and buttons

Invite

Import contact

lists

Create contact

lists within survey tool

Compose and

send invitations and reminders

Analyze

Create

summary reports

Create cross-

tabs & various graphics

We can create effective online surveys …

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Quantitative Data Analysis

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“Or, what does all this data mean?”

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First Semester - GETTING A GRIP

Key Skills Acquired:

– Approaches to analyze data – Sampling procedures and applying weights – Estimation – Hypothesis testing/statistical significance – Correlation analysis – Data Coding and Cleaning – Data presentation (including charts and tables)

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Second Semester – FULL THROTTLE

Key Skills Acquired:

– Multivariate analysis – Purpose of statistical techniques – Comparison of means using T-tests – ANOVA and ANCOVA – Regression Analysis

Linear and Non-linear regression

– Factor Analysis – Cluster Analysis – Multi-Dimensional Scaling/Unfolding – Conjoint Analysis

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Awesome Pizza (Virtual co.) wants to predict the sales of

pizzas.

Terrific research came up with a theoretical model.

SALES

Number

f existing

customers

Competitor activities Index Varieties

f Pizza

Number of Outlets Number of delivery boys Advertisement Expenditure

Now here’s a research problem

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But, what’s the nature of the relationship?

Sales Number of Employees Sales Advertisement Expenditure Sales Number of Outlets Sales Varieties

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And, of what value is this relationship?

Sales Competitor Index Sales Customers

Initial Observations

Some variables may have a linear relationship with sales.

Questions to be addressed

How strong is the relationship?
What relationships are statistically significant?
How accurate is the prediction?

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Y=6.37+0.92X1 +0.69X2 +1.62X3 -1.97X4 +0.07X5 +0.24X6 The model has a predictive accuracy of 95.3%. More analysis and

ptimization is needed …….

One approach - Regression Model

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And the answer is...

We would be happy to talk to you about:

– How the results could be interpreted – What other analysis techniques could be used

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Moving Forward in Qualitative Research

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We have the knowledge to:  Recruit valid participants and obtain consent  Respect privacy and confidentiality  Educate clients on required standards, e.g. QRR  Deal with unique needs, e.g. children

MRIA Code of Conduct and Good Practice

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Delivering on… MRIA standards and best practices

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We establish research objectives and then:

 Recommend an approach

qualitative versus hybrid

 Develop recruitment screeners

product usage; participation

 Prepare discussion guides

for IDIs or focus groups

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Designing … effective projects

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We are trained to handle many situations:

Probe effectively Incorporate projective techniques Manage difficult participants – and

bservers!

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Implementing . . . effective projects

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We have the skills to:

Use the latest online tools: BBFGs, OLFGs
Interact effectively in these new platforms
Create an engaging respondent experience

itracks

Leading to:

Richer data and better results

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Applying … advanced technologies

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itracks

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OLFG – Main screen

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itracks

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OLFG – Back room view

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Project Planning and Client Liaison

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STUDENTS

Work with real clients to solve real needs
Conduct a complete MR project

CLIENTS

Use findings to make real business decisions

MBIR projects comprise “real research”

5 client projects are underway

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1. GOVERNMENT
Advertising, Coordination and Partnerships Directorate (ACPD)
Electronic Media Monitoring (EMM)
Public Opinion Research Directorate (PORD)
2. NOT FOR PROFIT
Canadian Public Relations Society (CPRS)
3. HIGHER EDUCATION
Algonquin College & University of Ottawa

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Projects fall into three sectors

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Formal research proposal Design Field work Analysis Report & presentation

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Projects follow a disciplined process

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Projects apply various methodologies

QUALITATIVE

In depth interviews
Expert panels
Secondary data analysis

QUANTITATIVE

On line surveys
Multiple cross-sectional design
Attempted census
SPSS analysis

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POOR RESPONSE RATES

Generalize results to larger populations

TIGHT DEADLINES

Balance client needs and class projects

COORDINATION

Accommodate client and student schedules

BUDGET

Manage with no funds

Projects must overcome challenges

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Projects benefit clients and students

CLIENTS Results  Credible findings  Actionable recommendations STUDENTS Real world experience  Design an MR project  Work with clients

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