Regional Campuses Shelly Waplington Jamie Bramburger Algonquin - - PDF document

1

Pembroke Waterfront Campus Algonquin College in the Ottawa Valley

The Data Impera,ve in Enrolment Planning

For Small Canadian Regional Campuses

Shelly Waplington Jamie Bramburger

Pembroke Waterfront Campus Algonquin College in the Ottawa Valley

Algonquin College by the Numbers

Woodroffe Campus 20,000 students Pembroke Campus 1,000 students Perth Campus 350 students

2

Pembroke Waterfront Campus Algonquin College in the Ottawa Valley

• Campus founded in 1968
• Started with 16 students
• Enrolment levels at about 500

students in 1990’s

• From 2000 to 2015 enrolment doubled
• Out-of-town populaHon grew

from 15% to 50%

• Largest regional campus – located

approximately 1½ hours from OQawa

Our Story – History of Pembroke Campus

Pembroke Waterfront Campus Algonquin College in the Ottawa Valley

New Waterfront Campus – Opened in 2012

3

Pembroke Waterfront Campus Algonquin College in the Ottawa Valley

Enrolment Growth

371 456 515 853 922 100 200 300 400 500 600 700 800 900 1000 1980 1990 2000 2010 2015

Pembroke Waterfront Campus Algonquin College in the Ottawa Valley

Trends in Rural Jurisdic,ons

• Youth out-migraHon to larger ciHes
• Steep declines in elementary / secondary

enrolments

• Aging populaHon
• Labour market shiW from

manufacturing / resource industries to service sectors

• MunicipaliHes struggling with

cuts in government funding

4

Pembroke Waterfront Campus Algonquin College in the Ottawa Valley

Higher Educa,on + Regional Community Trends = Case for SEM

• Regional campuses must plan

beQer to survive these mega-trends

• Programming mix is criHcal

AQrac,ng the right students for the right programs

• Small campuses are innovaHve

SEM is an opportunity to shine

• SEM can be mobilized much more

quickly in a smaller campus

Pembroke Waterfront Campus Algonquin College in the Ottawa Valley

SEM Leadership Usually Starts at the Top … We Started in the Trenches!

• Who at your campus collects data?
• Who has access to data on a daily basis?
• Who can have the most impact on

enrolment if they knew more about the student journey at your campus?

• Who needs to implement SEM

for it to truly be impac^ul?

• What staff are on campus the most?

5

Pembroke Waterfront Campus Algonquin College in the Ottawa Valley

Top Five Things We’ve Learned about SEM

• 1. Dig deep in the data – but simplify your story
• 2. Create a buzz about SEM – Champions!
• 3. Weave SEM into all of your plans

(Strategic Plan, Recruitment Plan, RetenHon Plan, etc.)

• 4. Measure results / track everything /

be purposeful

• 5. Make data-informed decisions /

change culture

Pembroke Waterfront Campus Algonquin College in the Ottawa Valley

From the BoQom Up! It Takes Time!

Data Mining Implementa,on of Strategies Academic Involvement SEM Plan SEM Council

6

Pembroke Waterfront Campus Algonquin College in the Ottawa Valley

Lots of College Campuses are Data Rich, but Informa,on Poor …

Pembroke Waterfront Campus Algonquin College in the Ottawa Valley

There Are Only “Two” Ways to Impact Enrolment!

7

Pembroke Waterfront Campus Algonquin College in the Ottawa Valley

How does reten,on become everyone’s business?

In 2008, ACOV developed its first retenHon proposal which included three important assumpHons:

• It needed to be cross campus and interdisciplinary
• It needed to cover the full student life cycle
• It needed to be cost effecHve

These assumpHons led us to…

Pembroke Waterfront Campus Algonquin College in the Ottawa Valley

• RetenHon begins the moment a student starts to

think about applying to college and we need to be there!

• All employees need to be acHvely involved in

recruiHng and engaging students!

• Developing profiles and collecHng stats helps

ensure decision making is data informed and we are DATA RICH!

• Student Success has to be more than their

persistence; it must include a plan to graduaHon!

8

Pembroke Waterfront Campus Algonquin College in the Ottawa Valley

And so in 2016, we look like this…..

Pembroke Waterfront Campus Algonquin College in the Ottawa Valley

• 1. Organiza,onal Capacity

Algonquin College in the OQawa Valley will build internal organiza,onal capacity that supports student success Algonquin College in the OQawa Valley will con,nue to ini,ate purposeful student success strategies as applicants move through the admissions funnel

9

Pembroke Waterfront Campus Algonquin College in the Ottawa Valley

• 3. Peer Interac,ons

Algonquin College in the OQawa Valley will encourage peer-to-peer interac,ons

• 4. Monitoring of Student Progression

Algonquin College in the OQawa Valley will take a holis,c approach to monitoring student success Algonquin College in the OQawa Valley will engage with the broader community to develop a “town and gown” ini,a,ve that supports student success

Pembroke Waterfront Campus Algonquin College in the Ottawa Valley

SEM Strategy – Measure Planned Ac,vi,es

Performance Indicator Responsibility Measurement Timelines Results

• 1. First Contact MeeHngs

with students

• Program Coordinators
• Academic Chairs
• Student Success Specialist
• 85% of students that register

for a full-Hme program in Fall 2015 parHcipate in a First Contact meeHng prior to the start of classes May to August 2015 88% by end of September

• 2. Noel-Levitz Pre-

Enrolment Academic PercepHon surveys (CSI)

• Student Success Specialist
• Academic Chairs
• Program Coordinators
• 75% of first year students in

Fall 2015 will have completed the Noel Levitz survey May to September 2015

(Results shared with Academic Advisors in October 2015)

80%

• 3. Program Awareness

Camps

• Program Coordinators
• Student Support Services
• Academic Chairs
• 10 programs will parHcipate

in program awareness camps leading into Fall 2015 term May to June 2015 19 programs parHcipated

Purposeful Support for Students

10

Pembroke Waterfront Campus Algonquin College in the Ottawa Valley

§ RED: Stop, top priority. Student will receive personal contact from a college representative. § YELLOW: Wait, medium priority. Student will receive referral information during the summer. § GREEN: Go, low priority. Student will receive check-in during first academic advising meeting in

September.

MELT Rate Risk Assessment Tool

Student Name: Sam Smith

Ques,ons: Please provide any detail you can and then check the appropriate category. Red Yellow Green What made you choose the ETECH____________ program? What are your goals afer comple,ng this program? Are you the first person to aQend college in your family? Is your family suppor,ve of your decision? Will you be moving to Pembroke? Do you have housing arranged? Is commu,ng part of your plan for the fall? Are you coming directly from High School? If not, how long have you been out of school? What about your previous school experiences? Did you struggle in school/course work? What made it difficult? What improved it? Are there aspects of your life outside the college which may impact your success? (work, travel, children, military connec,on) What other things do you have on your plate? People have others they go to in ,mes of trouble. Who will you rely on if things get difficult for you? Do you want some resource informa,on about campus services? Are you financially ready for college in the fall? What do you have lef to plan? Are you comfortable with technology in the classroom and on campus? Have you completed all your admissions requirements? (high school, CPR, First Aid, volunteer hours, etc.) What plans do you have for comple,on? Struggled in grade 12 math. Wai,ng for OSAP confirma,on.

• Pembroke Waterfront Campus

Algonquin College in the Ottawa Valley

Student # AGE LOCATION DIRECT HS FIRST GENERATION SPONSORED ENG MATH Science CSI PAC First Contact Reason for Status Summer Melt Reason for Status2 40842819 31-Jan-65 81 87 94 S X Family issues, mature student Financial 40612206 10-Apr-88 X X 60 50 52 Academics 40848181 19-Jan-59 X X PC PC 40838572 23-Apr-59 X PC PC PC X 40843569 28-Oct-94 X X 87 83 90 OOT 40834721 15-May-65 X LOW LOW 91 40840047 24-Jun-92 X 77(4U) 73(4U) 81 40796599 10-Feb-97 X X 80 (4U) 63 (4U) 78 (3U) X 40767087 26-Jan-93 X 82 (4U) 80 82 X 40839225 23-Feb-89 PU PU PU LOA, referral to counselling 40825902 10-Dec-97 X X 72 80 88 40802295 05-Mar-95 74 92 PC O LOA 40768339 07-Mar-95 74 76 84 Academics 40826148 22-Nov-97 X X 72 77 65 A Academics, switched programs 40730942 18-Feb-94 62(4U) 63(4U) 68(4U) 40305290 09-Mar-74 X 60 88 66 A LOA Financial 40821963 08-Jul-95 X X 60 (4U) 55 (4U) 66 40821838 11-Mar-85 X X PU PU PU X

Student Tracking Form

11

Pembroke Waterfront Campus Algonquin College in the Ottawa Valley Student # Reason for Status2 Self Identified CSD Jump Start Evaluation Summer Support Provided At Risk EnP At Risk2 EnP2 40842819 Financial Counselling in COM I, Ma Fail Math- tutor provided 40612206 Fail Com Failing math-not attend 40848181 X Good student but wants a tutor 40838572 40843569 40834721 Com I- acad FSP Science-passed D 40840047 40796599 40767087 40839225 Counselling and CSD email sent 40825902 Failing math, not atten 40802295 X Former stude Not following instruc Failing RS, SS, poor en 40768339 JS email sent

Student Tracking Form

Pembroke Waterfront Campus Algonquin College in the Ottawa Valley

Summer MELT Rate Tracking Sheet

12

Pembroke Waterfront Campus Algonquin College in the Ottawa Valley

Colleges Location Tuition Additional $ Admissions Co-op/Placemen Program Length Program Credential After Feb 1 Application Deadline Cambrian Sudbury $1,873.99 N/A OSSD with grade 12 English (C), (U) or (M) & grade 11 math (C), (U) or (M) 4 week internship in third semester 1 year (3 semesters) Certificate Open Canadore North Bay $1,383.02 $1,023.82 in Ancillary Fees & $210 in Field Trip Fees for 1st Year OSSD with Grade 12 English (C) or (U) Field Camp in third semester 2 Years (4 Semesters) Diploma Open Centennial Toronto (Mornings ide) $1,343.25 $982 in Incidental Fees OSSD with Grade 12 English (C) or (U) & Grade 11 Math (M) or (U) or Grade 12 Math (C) or (U) N/A 2 Years (4 Semesters) Diploma Open

Compe,tors Analysis

Pembroke Waterfront Campus Algonquin College in the Ottawa Valley FOR CST 01 CST 03 CUL CON OAE Day 10 44 22 19 12 21 31 Withdrawals 1 Audit Nov01 44 21 19 12 21 31 Withdrawals Failures 3 1 Total Loss 3 2 Retention 93% 100% 83% 100% 100% 103% Graduates 4 18 Graduation 78% Day 10 41 22 12 21(2PT) 32 Withdrawals (1PT) Audit Mar01 41 22 12 21(2PT) 31(1PT) Withdrawals 1 Failures 7 1 Total Loss 7 1 1 Retention 83% 95% 92% 100% 97% Graduates 38 7 21 31 Graduation 87% 58% 100% 100%

Campus Tracking Form

13

Pembroke Waterfront Campus Algonquin College in the Ottawa Valley

Campus Profile – Make It Simple!

Pembroke Waterfront Campus Algonquin College in the Ottawa Valley

Program Profile Sample

14

Pembroke Waterfront Campus Algonquin College in the Ottawa Valley Pembroke Waterfront Campus Algonquin College in the Ottawa Valley

15

Pembroke Waterfront Campus Algonquin College in the Ottawa Valley

+ We have score cards to track our results + We have a working group to oversee the plans + We have a deployment department to drive it all

Pembroke Waterfront Campus Algonquin College in the Ottawa Valley

+ We con,nue to evaluate and make necessary adjustments to the plan through the ongoing review + We develop new ways to engage staff in the process to ensure our con,nued success and build on the principles of Strategic Enrolment by Design (example Key Program Focus)

16

Pembroke Waterfront Campus Algonquin College in the Ottawa Valley

• Be transparent – show the data and use it

as a means of starHng the conversaHon with departments

• Always track data to support decision-making

and gather feedback from your key consHtuency groups

• Don’t wait to write a SEM plan

before acHng

Top 5 Par,ng Tips

Pembroke Waterfront Campus Algonquin College in the Ottawa Valley

• Ensure people who are working the admissions

funnel have a broad understanding of what is impacHng enrolments

• Hold open forums to discuss what SEM is

and how everyone on campus can impact enrolments – create a SEM culture!

Top 5 Par,ng Tips

17

Pembroke Waterfront Campus Algonquin College in the Ottawa Valley

Thank you!