A Safe Shoulder To Lean On E . L . Y A G E N C Y 125,000 4 , 4 4 - - PowerPoint PPT Presentation

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A Safe Shoulder To Lean On E . L . Y A G E N C Y 125,000 4 , 4 4 - - PowerPoint PPT Presentation

Aug 14, 2022 12 likes •305 views

A Safe Shoulder To Lean On E . L . Y A G E N C Y 125,000 4 , 4 4 7 E.L.Y Agency Our Team Ema Rossi Lora Soriano Yige Jiang External Affairs Strategic Planner Finance Director P R E V I E W Research Campaign Plan Recommendations

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A Safe Shoulder To Lean On

E . L . Y A G E N C Y

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125,000

4 , 4 4 7

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E.L.Y Agency Our Team

Ema Rossi External Affairs Lora Soriano Strategic Planner Yige Jiang Finance Director

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P R E V I E W

Research Campaign Plan Recommendations

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Location Sector Funding Cuts

Challenges

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Awareness

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K P I ' s

­ Digital Marketing Performance Tracking ­ Social Media Growth

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High Medium Low

B U D G E T

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C O N S U M E R I N S I G H T S

Generation X is the forgotten generation

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C O N S U M E R I N S I G H T S

Generation X is responsible, realistic and technologically savvy

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K E Y F I N D I N G S

Responsability Job Stability Authenticity Consumes Online Content

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C O N S U M E R I N S I G H T S

Generation X’s major concerns and values are centered around health, future and finances.

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O V E R V I E W

20 % Health Wake­Up 57% Health Conscious

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Generation X

Target Audience

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A N G E L A

Accounting Manager BBA Age: 41 Salary: $93,000 Commuter Married Medium Firm

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For socially responsible professionals who want to learn more about giving back and getting involved in their local communities, A Safe Haven’s holistic approach to homelessness is a metrics­backed solution to break the cycle of homelessness and chronic addiction. Unlike other homeless shelters and government agencies that tend to be single­minded and short­term in their goals, A Safe Haven’s solution starts with long­term self­sustainability and dignity in mind.

P O S I T I O N I N G S T A T E M E N T

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C E N T R A L C O M M U N I C A T I O N S P L A T F O R M

Strategic Ownable Emotive

A Safe Shoulder To Lean On

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S T R A T E G I E S & T A C T I C S

Public Relations ­ Publicity Stunt ­ Press Release ­ Features on Podcasts Leverage Social Media ­ Platform Specific Content

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Publicity Stunt

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P R E S S R E L E A S E

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P O D C A S T

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Linkedin Twitter Publicity Stunt

Infographics

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R E C O M M E N D A T I O N S

Marketing & Advertising Budget Paid Digital Advertising Upgrade A Safe Haven Cards

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A Safe Shoulder To Lean On Q&A

E . L . Y A G E N C Y