9/26/2017 1 | www.ebscohost.com/novelist Nancy Dowd Product Manager, LibraryAware Author of Bite ‐ Sized Marketing, Realistic Solutions for the Overworked Librarian Kathy Lussier LibraryAware Customer Engagement Coordinator NoveList, a division of EBSCO 2 | www.ebscohost.com/novelist Patrick Holt Adult Services Librarian Durham County Library (NC) 3 | www.ebscohost.com/novelist 1
9/26/2017 Patrick Holt’s at #NoveListConversations 4 #NoveListConversations 5 6 2
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9/26/2017 #NoveListConversations 10 11 pdholt@dconc.gov durhamcountylibrary.org/nextreads #NoveListConversations 12 4
9/26/2017 Kim Cashman Reference Services Supervisor Mishawaka ‐ Penn ‐ Harris Library (IN) 13 | www.ebscohost.com/novelist Books in the National Media Presented by: Kim Cashman Thursday, September 26, 2017 #NoveListConversations 14 About the Mishawaka ‐ Penn ‐ Harris Public Library • We serve Penn and Harris Townships in northern Indiana • We serve a population of 89,652 which is 93% urban • Three locations each with very different character and demographics: Mishawaka Library, Harris Branch, Bittersweet Branch #NoveListConversations 15 5
9/26/2017 MPHPL Locations #NoveListConversations 16 Target Audience • Patrons interested in new releases, fiction and nonfiction that is creating a buzz • Patron ‐ driven list like many of our newsletters • Useful to staff as well #NoveListConversations 17 How the List Came About #NoveListConversations 18 6
9/26/2017 How the Newsletter Came About (cont.) Sarah Feldbaum suggested turning it into a newsletter as well #NoveListConversations 19 Strategic Plan Newsletter and list on website serve 3 goals in strategic plan • Increase circulation • Provide useful content on website for patrons • Increase awareness of multiple formats #NoveListConversations 20 Multiple Formats in Newsletter #NoveListConversations 21 7
9/26/2017 Other Tools for Reaching This Audience • Recommended reads lists on our website • Book clubs • Bookmarks created in LibraryAware of recent, popular fiction and nonfiction #NoveListConversations 22 Bookmark example #NoveListConversations 23 Features • Ease of use to save staff time • Links to catalog • Not generic ‐‐‐ includes library brand #NoveListConversations 24 8
9/26/2017 Is it worth it? • Anecdotally, yes! • It adds very little staff time • Can often be done at quiet times on desk • Saves staff time finding books and collecting books • Seems to increase patron demand • Number of subscribers increasing • Hard to quantify exactly how much demand is created by our website lists and newsletters #NoveListConversations 25 Thank you! k.cashman@mphpl.org #NoveListConversations 26 Jez Layman Adult Services Librarian Indian Prairie Public Library (IL) 27 | www.ebscohost.com/novelist 9
9/26/2017 Re a c hing Uniq ue 28 Co mmunitie s: Mille nnia ls a nd Jo b Hunte rs JE Z L AYMAN, ADUL T SE RVICE S L IBRARI AN INDI AN PRAIRI E PUBL IC L IBRARY – DARIE N, IL # No ve L istCo nve rsa tio ns 29 Inc lude s: 30 Upc o ming pro g ra ms Re c e nt jo b hunting b o o ks Curre nt jo b o pe ning s a t the lib ra ry Da ta b a se s & o the r re so urc e s How we built the list: Adve rtise d it a t jo b & c a re e r pro g ra ms Put o ut a physic a l sig n-up list a t pro g ra ms a nd c o mmunity e ve nts, suc h a s jo b fa irs Inc lude d o n ne wsle tte r o pt-in pa g e T ips: Ke e p it pro fe ssio na l & to the po int Use ima g e s whe re ve r po ssib le # No ve L istCo nve rsa tio ns 10
9/26/2017 31 Was it wor th it? Ye s! We wa nte d to re a c h jo b hunte rs whe re the y we re a t & le t the m kno w a b o ut ne w pro g ra ms a nd se rvic e s. Important E mail F e ature s Use d: Spe c ia l ma iling lists. Me tric s o n sub sc rib e rs, o pe n ra te , a nd c lic ks Doe s this fit your str ate gic plan? Ye s. We wa nte d to o ffe r mo re jo b & c a re e r re la te d se rvic e s a nd ma ke pe o ple a wa re o f the m to b o o st a tte nd a nc e & usa g e . # No ve L istCo nve rsa tio ns 32 Se nt to 5800+ subsc ribe rs How we built the list: Adve rtise d it a t pro g ra ms & b o o k c lub Inc lude d o n ne wsle tte r o pt-in pa g e L imite d o pt-o ut syste m se t to c a rdho lde rs who fe ll into the a g e ra ng e T ips: Ha ve fun with it! Use me me s, funny title s, a nd o the r Mille nnia l in-jo ke s. K e e p it c a sua l a nd frie ndly Use first pe rso n # No ve L istCo nve rsa tio ns 33 16% of program atte nde e s he a rd a b o ut it fro m the e ne wsle tte r Important E e ature s Use d: Spe c ia l ma iling mail F lists. Clic k sta tistic s he lp us se e wha t to pic s we re mo st inte re sting ; c re a tive title s vs. info rma tive title s. Use sta tistic s to justify yo ur pro g ra ms (a nd a sk fo r mo re mo ne y in yo ur b ud g e t) # No ve L istCo nve rsa tio ns 11
9/26/2017 34 Je z L a yma n Ad ult Se rvic e s L ib ra ria n Ind ia n Pra irie Pub lic L ib ra ry Da rie n, IL JE ZL @ IPPL .INF O HT T P:/ / L IBSOCIAL .IPPL .INF O # No ve L istCo nve rsa tio ns Catherine Coles Manager of Library Services/County Librarian County of Lennox & Addington (Ontario) 35 | www.ebscohost.com/novelist #NoveListConversations 36 12
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9/26/2017 40 #NoveListConversations 41 #NoveListConversations 42 14
9/26/2017 T ha nk Yo u www.ebscohost.com/novelist Sign up for *our* free newsletters: http://tinyurl/novelistnews NV LA NS LD 43 | www.ebscohost.com/novelist 15
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