[PDF] - 9/26/2017 1 | www.ebscohost.com/novelist Nancy Dowd Product Manager, PDF Document

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Nancy Dowd

Product Manager, LibraryAware Author of Bite‐Sized Marketing, Realistic Solutions for the Overworked Librarian

Kathy Lussier

LibraryAware Customer Engagement Coordinator NoveList, a division of EBSCO

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Patrick Holt

Adult Services Librarian Durham County Library (NC)

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Patrick Holt’s at

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pdholt@dconc.gov

durhamcountylibrary.org/nextreads

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Kim Cashman

Reference Services Supervisor Mishawaka‐Penn‐Harris Library (IN)

Books in the National Media

Presented by: Kim Cashman Thursday, September 26, 2017

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About the Mishawaka‐Penn‐Harris Public Library

We serve Penn and Harris Townships in northern Indiana
We serve a population of 89,652 which is 93% urban
Three locations each with very different character and

demographics: Mishawaka Library, Harris Branch, Bittersweet Branch

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MPHPL Locations

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Target Audience

Patrons interested in new releases, fiction and nonfiction that is

creating a buzz

Patron‐driven list like many of our newsletters
Useful to staff as well

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How the List Came About

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How the Newsletter Came About (cont.)

Sarah Feldbaum suggested turning it into a newsletter as well

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Strategic Plan

Newsletter and list on website serve 3 goals in strategic plan

Increase circulation
Provide useful content on website for patrons
Increase awareness of multiple formats

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Multiple Formats in Newsletter

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Other Tools for Reaching This Audience

Recommended reads lists on our website
Book clubs
Bookmarks created in LibraryAware of recent, popular fiction and

nonfiction

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Bookmark example

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Features

Ease of use to save staff time
Links to catalog
Not generic‐‐‐includes library brand

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Is it worth it?

Anecdotally, yes!
It adds very little staff time
Can often be done at quiet times on desk
Saves staff time finding books and collecting books
Seems to increase patron demand
Number of subscribers increasing
Hard to quantify exactly how much demand is created by our website

lists and newsletters

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Thank you! k.cashman@mphpl.org

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Jez Layman

Adult Services Librarian Indian Prairie Public Library (IL)

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Re a c hing Uniq ue Co mmunitie s: Mille nnia ls a nd Jo b Hunte rs

JE Z L AYMAN, ADUL T SE RVICE S L IBRARI AN INDI AN PRAIRI E PUBL IC L IBRARY – DARIE N, IL

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 Inc lude s:  Upc o ming pro g ra ms  Re c e nt jo b hunting b o o ks  Curre nt jo b o pe ning s a t the lib ra ry  Da ta b a se s & o the r re so urc e s  How we built the list:  Adve rtise d it a t jo b & c a re e r pro g ra ms  Put o ut a physic a l sig n-up list a t pro g ra ms a nd c o mmunity e ve nts, suc h a s jo b fa irs  Inc lude d o n ne wsle tte r o pt-in pa g e  T ips:  Ke e p it pro fe ssio na l & to the po int  Use ima g e s whe re ve r po ssib le # No ve L istCo nve rsa tio ns

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 Was it wor th it? Ye s! We wa nte d to re a c h jo b

hunte rs whe re the y we re a t & le t the m kno w a b o ut ne w pro g ra ms a nd se rvic e s.

 Important E mail F e ature s Use d:  Spe c ia l ma iling lists.  Me tric s o n sub sc rib e rs, o pe n ra te , a nd c lic ks  Doe s this fit your str ate gic plan? Ye s. We wa nte d

to o ffe r mo re jo b & c a re e r re la te d se rvic e s a nd ma ke pe o ple a wa re o f the m to b o o st a tte nd a nc e & usa g e .

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 Se nt to 5800+ subsc ribe rs  How we built the list:  Adve rtise d it a t pro g ra ms & b o o k c lub  Inc lude d o n ne wsle tte r o pt-in pa g e  L imite d o pt-o ut syste m se t to c a rdho lde rs who fe ll into the a g e ra ng e  T ips:  Ha ve fun with it! Use me me s, funny title s, a nd o the r Mille nnia l in-jo ke s.  K e e p it c a sua l a nd frie ndly  Use first pe rso n # No ve L istCo nve rsa tio ns

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 16% of program atte nde e s he a rd a b o ut it fro m

the e ne wsle tte r

 Important E mail F e ature s Use d: Spe c ia l ma iling

lists. Clic k sta tistic s he lp us se e wha t to pic s we re

mo st inte re sting ; c re a tive title s vs. info rma tive title s.

 Use sta tistic s to justify yo ur pro g ra ms (a nd a sk fo r

mo re mo ne y in yo ur b ud g e t)

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Je z L a yma n

Ad ult Se rvic e s L ib ra ria n Ind ia n Pra irie Pub lic L ib ra ry Da rie n, IL

JE ZL @ IPPL .INF O HT T P:/ / L IBSOCIAL .IPPL .INF O

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Catherine Coles

Manager of Library Services/County Librarian County of Lennox & Addington (Ontario)

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