2017 Community Survey Presented to Board of County Commissioners - - PowerPoint PPT Presentation
2017 Community Survey Presented to Board of County Commissioners by Strategic Planning & Evaluation November 8, 2017 1 Purpose Methodology 2017 Survey Results National Benchmarking Overview Communication and Digital
Presented to Board of County Commissioners by Strategic Planning & Evaluation November 8, 2017
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Overview
Purpose Methodology 2017 Survey Results National Benchmarking Communication and Digital Trends New Questions Department Highlights Recommendations
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Purpose
1. County programs and services 2. Additional topical questions that may vary year-to-year
2017 is the 15thyear of the Community Survey
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Perceptions Awareness Attitudes
Survey 2017 Methodology
Survey administered by mail, web and phone. A random sample of 1,125 households 95% level of confidence with a precision of at least +/-2.9%
Winter 2017 Planning Spring 2017 Design Summer 2017 Data Collection
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Summary of Major Findings around Perception
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Community Vision: Trends
OMB Analysis: Answers compiled over time for questions asked consistently in the survey. Years available vary based on survey history.
A decline from the first year for “Mecklenburg County as a place to learn.” Others trends are stable. 72% 82% 77%
2007 2009 2011 2013 2015 2017 Target= 80%
65% 60%
2007 2009 2011 2013 2015 2017 Target= 80%
67% 82% 78%
2007 2009 2011 2013 2015 2017 Target = 80%
70% 80%
2007 2009 2011 2013 2015 2017 Target= 80%
LIVE WORK RECREATE LEARN
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Perceptions: Government Trust / Transparency
66% 68% 78% 50% 46% 53% 80%
2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
Target = 80%
I trust the information I receive from Mecklenburg County. I consider Mecklenburg County to be open and transparent.
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Data Sources:
Comparison of 2017 ECS Results to National Direct Finder data
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Benchmarking
ETC* 2017 National Direct Finder Database *ETC Institute is Mecklenburg County’s vendor for the annual Community Survey
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Data Sources:
United States
4044
respondents
Data Source: ETC National Survey
U.S. cities with population 250,000+
516
respondents
Data Source: ETC National Survey
Mecklenburg County
1125
respondents
Data Source: Mecklenburg County Community Survey
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
1 2 3 4
Mecklenburg County
Mecklenburg County provides quality services to residents
ETC
Overall quality of local government services
Data Sources:
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United States
49%
Mecklenburg County
80%
U.S. cities with
45%
Questions
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
1 2 3 4
Mecklenburg County
Mecklenburg County as a place to work
ETC
As a place to work
Data Sources:
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United States
54%
Mecklenburg County
78%
U.S. cities with
44%
Questions
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
1 2 3 4
Mecklenburg County
Mecklenburg County as a place to live
ETC
As a place to live
Data Sources:
12
United States
70%
Mecklenburg County
77%
U.S. cities with
54%
Questions
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
1 2 3 4
Mecklenburg County
There is value in the services I receive for the fees I pay / local tax dollars overall
ETC
Overall value you receive for your local tax dollars and fees
Data Sources:
13
United States
38%
Mecklenburg County
76%
U.S. cities with
31%
Questions
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
1 2 3 4
Mecklenburg County
Overall quality of life in Mecklenburg County
ETC
Overall quality of life in your community
Data Sources:
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United States
73%
Mecklenburg County
73%
U.S. cities with
71%
Questions
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
1 2 3 4
Mecklenburg County
I am satisfied with the amount of opportunities for citizen participation in County policy development and decision making
ETC
Opportunity to engage/provide input into decisions made by the community
Data Sources:
15
United States
34%
Mecklenburg County
58%
U.S. cities with
25%
Questions
Perception and awareness Changing communications environment Digital access 16
Communication
FY17 response improved from FY16 response
OMB Analysis: Answers compiled over time for questions asked consistently in the survey. Years available vary based on survey history.
Full Question: Would you say Mecklenburg County does an “excellent,” “good,” “fair,” or “poor” job of communicating information about County issues, services, and performance to the public? Percentages represent responses of “excellent” and “good”
46% 49% 44% 46% 47% 52% 45% 46% 35% 40%
2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
Communicating information to the public
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Program Awareness: Increases
Data Sources:
0% 10% 20% 30% 40% 50% 60% 70% 80% 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
Developmental Delays Family Planning HIV / STD Testing Domestic Violence Immunizations
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The majority of programs and services mentioned in the survey increased in awareness.
Did you know the County has programs/services for…?
Percentages represent responses of “yes”
Program Awareness: Decreases / Stable
Data Sources:
0% 10% 20% 30% 40% 50% 60% 70% 80%
2010 2011 2012 2013 2014 2015 2016 2017
Homeless Services Teen Dating Violence Prevention Housing our Heroes
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Did you know the County has programs/services for…?
Percentages represent responses of “yes”
Communication: Email and Text
84% 59% 90% 71%
Email Option Text Option
2016 2017
Data Sources:
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How likely to communicate with County agencies via email or text?
Increased acceptance for using email and text
Used Social Media?
9% 10% 13% 16% 30% 31%
Instagram Twitter Linkedin YouTube Facebook Nextdoor
52% of respondents indicate they have used at least one of the County’s social media resources -same level as FY16
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Data Sources:
Please indicate whether you have used each of the following Mecklenburg County social media resources.
Percentages represent responses by category Non-users, “don’t know” and non-responses were excluded
1% 1% 1% 3% 7% 11% 12% 13% 15% 37%
Prefer Linkedin Prefer Instagram Prefer YouTube Prefer Twitter Prefer Radio Prefer Nextdoor Prefer Facebook Prefer Newspaper Prefer Other* Prefer Television
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Data Sources:
What is your PREFERRED Source for receiving Mecklenburg County news and announcements?
Preferred Source of County Information
Percentages represent responses by category Non-users, “don’t know” and non-responses were excluded *Other includes email, mail, text and website as the primary responses. A strong preference for television over social media. Younger respondents and Hispanic/Latino descent respondents prefer Facebook Higher educated prefer Nextdoor
Home Internet Access
Source: 2017 Community Survey Data91% 9% 91% 9% Yes No
2016 2017
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Data Sources:
Do you have Internet access at home?
Internet access is high and stable
Percentages represent responses by category Non-users, “don’t know” and non-responses were excluded
Map shows the percent of broadband subscriptions by census tract for Mecklenburg and surrounding counties.
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Data Sources:
digital-distress-mapping-broadband-availability/
Home Internet Access
Internet access varies widely within the County and region
Charlotte Mecklenburg Library Use
7% 30% 63% 9% 34% 57% 12% 37% 51%
Digital (eBook, eAudio, eVideo, eMagazines) Both Physical (print book, CD, DVD, etc.)
2015 2016 2017
Data Sources:
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When accessing Charlotte Mecklenburg Library materials, which format do you prefer?
Steady move to using digital resources
Percentages represent responses by category Non-users, “don’t know” and non-responses were excluded
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New Questions
Perception Question FY2017 Result Calculation of Result Please rate the following aspect of Mecklenburg County: As a community that is moving in the right direction
58%
% rated excellent or good Please rate the following aspect of Mecklenburg County: Overall quality of life
73%
% rated excellent or good Please indicate your level of agreement with the following statement about diversity of Mecklenburg County: There is an array of diverse cultural activities in the County
53%
% in agreement
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Data Sources:
Program/Service/Initiative Awareness Question FY2017 Result Calculation of Result Did you know the County offers training and foster home licensing for people interested in fostering or adopting?
45%
% responded “yes” Did you know that County departments have 3- Year Strategic Business Plans?
19%
% responded “yes” Have you seen the County’s Corporate 3-Year Strategic Business Plan?
5%
% responded “yes”
New Question
782 respondents (69.5%) provided a response to this question. Most respondents provided more than one response. Thematic analysis to identify the most commonly identified issues.
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Data Sources:
In your opinion, what’s the MOST IMPORTANT issue facing Mecklenburg County today?
Most Important Issue Facing Mecklenburg County
Percentages = “Yes” Responses29
Data Sources:
In your opinion, what’s the MOST IMPORTANT issue facing Mecklenburg County today?
25.4% 23.0% 22.0% 20.2% 8.3% 7.7% 7.5% 6.6% 6.5% 5.6% *The overarching issues that emerged related to CMS included over-crowded schools, CMS’ redistricting plan; equity in schools; equity of quality education.
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Recommendations
Ensure ongoing efforts to promote awareness of County programs and services in areas where there is decline or stableness in results Partner with PI to refine public engagement strategies based on community survey results Work with departments to improve community engagement efforts based on results from the “How likely to communicate with County agencies via email or text?” question Partner with County departments to enhance the community’s (and employees) awareness of and access to the 3-year strategic business plans. Make public more aware of the County’s Corporate 3-year strategic business plan.
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Presented to Board of County Commissioners by Strategic Planning & Evaluation November 8, 2017
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