National Broadband Map Diversification in .nz ICANN 54 Dublin, - - PowerPoint PPT Presentation

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National Broadband Map Diversification in .nz ICANN 54 Dublin, - - PowerPoint PPT Presentation

Dec 31, 2022 298 likes •499 views

National Broadband Map Diversification in .nz ICANN 54 Dublin, October, 2015 1 Background 2 About NZRS Registry for .nz ccTLD Wholly owned subsidiary of InternetNZ: to promote the Internets benefits and uses, and protect

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ICANN 54 Dublin, October, 2015

National Broadband Map

Diversification in .nz

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Background

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ICANN 54 Dublin, October, 2015

  • Registry for .nz ccTLD
  • Wholly owned subsidiary of InternetNZ:

“to promote the Internet’s benefits and uses, and protect its potential.”

  • Policy in a separate subsidiary – Domain Name

Commission

About NZRS

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Jay Jordan Debbie

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ICANN 54 Dublin, October, 2015

  • Necessary activity:
  • Maintain relevance
  • Avoid stagnation
  • Future proof revenue
  • Motivate staff
  • Multiple opportunities – different approaches
  • ‘business development’ – primary focus is revenue
  • ‘service development’ – service to the community,

commercialise to ensure sustainability

  • National Broadband Map
  • ‘service’ now being commercialised

Business Development

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National Broadband Map

broadbandmap.nz

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ICANN 54 Dublin, October, 2015 6

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ICANN 54 Dublin, October, 2015 7

Search by address Search by dropping a pin Switch to aerial view Browse

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ICANN 54 Dublin, October, 2015 8

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ICANN 54 Dublin, October, 2015 9

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ICANN 54 Dublin, October, 2015 10

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ICANN 54 Dublin, October, 2015

  • Free
  • Web search only
  • No scripting
  • Consumers / SMEs
  • Low volumes
  • Chargeable
  • API search
  • High volumes
  • Data only
  • At least recover costs to ensure sustainability

Commercialisation

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How we did it

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ICANN 54 Dublin, October, 2015

1. Collect the data

  • 2. Design and build a minimum viable product
  • 3. Partner preview à get feedback à refine product
  • 4. Launch
  • 5. Measure usage à update product à measure changes
  • 6. Get feedback à add new feautures à measure usage

Outline plan

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ICANN 54 Dublin, October, 2015

  • Over 20 providers
  • Some very sensitive about their data
  • Awkward formats
  • High cost for them to provide
  • Our approach
  • Ask nicely – no payment
  • Demonstrate security – gain trust
  • Sell the vision
  • Be patient
  • Help with tools
  • Built a tool to generate wireless coverage
  • Adopted another tool to convert files to right format

The data

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ICANN 54 Dublin, October, 2015

  • Initial build
  • NO customer research
  • NO market validation
  • Minimum viable product
  • Designed by a team with vision and experience
  • Sometimes need a working prototype for people

to use and give feedback on

  • Two rounds of partner preview
  • Internal and external feedback
  • Major changes after each preview
  • Product validation

Planning and development

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ICANN 54 Dublin, October, 2015

  • Initial build
  • External company
  • Basic specification
  • Fixed price
  • Use their preferred technology
  • Changes after partner preview
  • Internal developer
  • Lots of tweaking of details
  • Production infrastructure
  • All in the cloud – NO capital outlay
  • Address lookup service
  • Geodata hosting/query service
  • Map tile service

Technical development

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The launch

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ICANN 54 Dublin, October, 2015

  • Launched July 23 2015 by the Minister of Communications
  • Major news sites embedded it on their front pages

Successful launch

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Contact: www.nzrs.net.nz Jay Daley – jay@nzrs.net.nz

Thanks