BROADBAND DEVELOPMENT: access and adoption Douglas County Broadband - - PDF document

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BROADBAND DEVELOPMENT: access and adoption Douglas County Broadband - - PDF document

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1/18/2017 BROADBAND DEVELOPMENT: access and adoption Douglas County Broadband Forum Wednesday, January 18, 2017 Broadband & ECommerce Education Center http://broadband.uwex.edu | wibroadband@uwex.edu | @WI_Broadband | 6088904255

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BROADBAND DEVELOPMENT: access and adoption

Douglas County Broadband Forum Wednesday, January 18, 2017

Broadband & E‐Commerce Education Center

http://broadband.uwex.edu | wibroadband@uwex.edu | @WI_Broadband | 608‐890‐4255

UW‐Extension Douglas County

http://douglas.uwex.edu | James.Anderson@ces.uwex.edu | 715‐395‐1547

James Anderson Community & Economic Development James.Anderson@ces.uwex.edu 715‐395‐1547

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definition: broadband Broadband is

  • “Always on”
  • High speed internet

access

  • Capable of carrying

multiple devices simultaneously

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definition: bandwidth

band‐width

volume of information per unit of time that an Internet connection can handle

Types of connections:

  • Dial‐up
  • DSL (uses the copper telephone lines already installed)
  • Cable (uses the same coaxial cables used to deliver cable TV)
  • Fiber (light sent via transparent glass fibers)
  • Wireless (radio link between ISP and your location)
  • Satellite (another wireless form of connection)
  • Broadband over powerline

www.broadband.gov/broadband_types.html

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Source: CTS technologies

Data Speed Capacity/Technology

  • Kbps: One kilobit per second equals 1000 bits

per second (bps).

  • Mbps: One megabit per second equals 1000

Kbps or one million bps.

Mbps and Kbps

So, 1 Mbps is 1000 times faster than 1 Kbps.

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Download Speed Comparison

Dial‐Up (56 Kbps):

  • 1 day, 10 hrs, 44 min.

T1/DSL (1.54 Mbps):

  • 1 hour, 15 min.

Cable (60 Mbps):

  • 1 minute, 50 seconds

Fiber (1 Gbps):

  • 7 seconds
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The more computers per connection, the slower that connection becomes:

Direction Matters

Download: remote server is sending information to your computer (node) over a network connection. Download example: you are accessing a movie from Netflix, Hulu, iTunes, or some other provider. Upload: you are sending information from your computer to a server (or another person). Upload example: you are sending a photo to a family member.

  • Download speeds are typically faster than upload speeds
  • When uploading, your download speed is often slowed
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“The hedonic analysis conducted in this study demonstrates that there is a significant difference in assessed values (proxy for price) between seasonal and recreational homes with Internet and those homes without access to this

  • service. Multiple studies have estimated the economic

benefits of broadband deployment to include: job creation, local growth and higher wages. However, this study specifically finds that availability of broadband has a direct impact on property values. The hedonic analysis implemented in this study estimates that on average, residential properties with availability of Internet connection are worth $11,815 more than those properties without Internet availability.” UW‐Extension research on seasonal and recreational homes in Door County, WI.

  • Research in the U.S. shows…
  • 56% of businesses and organizations say broadband

is essential for remaining in current location

  • 56% of households say they would definitely/likely

relocate if broadband was not available

  • 32% of households work from home or have a

home‐based business

The Internet has become the highway for technology

Source: SNG Digital Economy Database n = 19,951 businesses and 9,318 households

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Disruptive Innovation

recreation business work school health

Interaction between factors affecting broadband development

Internet service provider activity Availability of infrastructure Consumer demand / adoption Consumer confidence Potential public role? Affordability Consumer savvy Regulations Potential public role? Return on Investment

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How are people effecting systemic change?

Developing broadband: the players

  • Federal level:

– Federal Communication Commission (FCC) – National Telecommunications and Information Administration (NTIA)

  • http://www.ntia.doc.gov/report/2015/broadbandusa‐

guide‐federal‐funding‐broadband‐projects

– US Department of Agriculture (USDA), others who administer grants and loans

  • State level:

– Public Service Commission PSC

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  • Local level

– Consumers judge it according to

  • Speed
  • Cost
  • Reliability

– Government (county & municipal)

Developing broadband: the players

Framework for Change

  • 1. Increase urgency
  • 2. Build guiding teams
  • 3. Get the vision right
  • 4. Communicate the vision
  • 5. Enable action
  • 6. Create short-term wins
  • 7. Don’t let up
  • 8. Make it stick
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Broadband Policies and Regulations for Wisconsin Stakeholders

http://broadband.uwex.edu/resources/policy/

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Framework for Change

  • 1. Increase urgency
  • 2. Build guiding teams
  • 3. Get the vision right
  • 4. Communicate the vision
  • 5. Enable action
  • 6. Create short-term wins
  • 7. Don’t let up
  • 8. Make it stick

Community Outreach

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Framework for Change

  • 1. Increase urgency
  • 2. Build guiding teams
  • 3. Get the vision right
  • 4. Communicate the vision
  • 5. Enable action
  • 6. Create short-term wins
  • 7. Don’t let up
  • 8. Make it stick

Technology Committees

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Framework for Change

  • 1. Increase urgency
  • 2. Build guiding teams
  • 3. Get the vision right
  • 4. Communicate the vision
  • 5. Enable action
  • 6. Create short-term wins
  • 7. Don’t let up
  • 8. Make it stick

Vision

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Framework for Change

  • 1. Increase urgency
  • 2. Build guiding teams
  • 3. Get the vision right
  • 4. Communicate the vision
  • 5. Enable action
  • 6. Create short-term wins
  • 7. Don’t let up
  • 8. Make it stick

Enable action by removing barriers

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Enable action by removing barriers

Framework for Change

  • 1. Increase urgency
  • 2. Build guiding teams
  • 3. Get the vision right
  • 4. Communicate the vision
  • 5. Enable action
  • 6. Create short-term wins
  • 7. Don’t let up
  • 8. Make it stick
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Short term wins

Framework for Change

  • 1. Increase urgency
  • 2. Build guiding teams
  • 3. Get the vision right
  • 4. Communicate the vision
  • 5. Enable action
  • 6. Create short-term wins
  • 7. Don’t let up
  • 8. Make it stick
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Instituting change Questions?

http://broadband.uwex.edu/resources/policy/

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Broadband & E‐Commerce Education Center

wibroadband@uwex.edu Twitter @WI_Broadband 608‐890‐4255

Mary Kluz, Community Development, mary.kluz@ces.uwex.edu 608‐890‐4254

An EEO/AA employer, University of Wisconsin Extension provides equal

  • pportunities in employment and programming, including Title IX and the

Americans with Disabilities Act (ADA) requirements.

Resources:

UW‐Extension Douglas County

James Anderson, Community & Economic Development, James.Anderson@ces.uwex.edu, 715‐395‐1547