Saskia Van Uffelen CEO Ericsson Digital Champion Belgium #VUSaskia - - PowerPoint PPT Presentation

Ericsson Group Presentation | Ericsson Internal | 2014-09-22 | Page 1

Saskia Van Uffelen CEO Ericsson Digital Champion Belgium

#VUSaskia Saskia.Van.Uffelen@Ericsson.com

Joint Mission Statement

‘help every European become digital and benefit from an inclusive Digital Society’

Challenges towards

• Digitally Skilled Society
• Open Internet
• Connected Continent
• Secure Digital Environment
• Tech Trends and Societal benefits
• Endorsing current & developing future activities

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Vatican City 2005

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Vatican City 2013

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THE LAST 20 years we have started a change greater than the industrialization

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› Foundation for innovation › Broad applicability › Transforming society

ICT Beyond the inflection point

MOBILITY - BROADBAND - CLOUD

INSTALLATION TRANSFORMATION

Digitalization of existing processes enabled by ICT and followed by transformation combining physical reality with digital services

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MOBILITY - BROADBAND - CLOUD

Progressive Innovation

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MOBILITY - BROADBAND - CLOUD

SMART MATERIALS SENSORS WEARABLES INTERNET OF THINGS BIG DATA ANALYTICS AUGUMENTED BODY VIRTUALIZATION INDUSTRIAL BIO-TECHNOLOGY SMART ENERGY ROBOTICS VISUALIZATION 3D PRINTING NANO CROWD

Progressive Innovation

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MOBILITY - BROADBAND - CLOUD

SMART MATERIALS SENSORS WEARABLES INTERNET OF THINGS BIG DATA ANALYTICS AUGUMENTED BODY VIRTUALIZATION INDUSTRIAL BIO-TECHNOLOGY SMART ENERGY ROBOTICS VISUALIZATION 3D PRINTING NANO CROWD

Progressive Innovation

Accelerating

Active

Accessible

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Productivity development Inclusion and diversity Sustainable paradigm Efficiency advancements Experience interactions Market innovations Convenience

• f services

Engaging culture People empowerment Society drivers BUSINESS drivers PEOPLE drivers

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Digital lifestyle

ALWAYS ON DIGITAL RELATIONS AND IDENTITY EVERYTHING INSTANT PURPOSE DRIVEN

ARE IN CONTROL

ALWAYS INFORMED PREFER SERVICES COLLABORATIVE CULTURE

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Fundamentally new ways

• f create value is on rise

The assets are different The practices are different

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NETWORKED SOCIETY logic

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Mobility Experience

Tranquillen BlaBla Car Uber

BETTER INFORMED

“I always get a suggestion for a train where I can be sure to get a seat “

COLLABORATING

“I always share my car travel with others”

SERVICIFICATION

“I often choose taxis that are driverless”

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EXCHANGE EXPERIENCE

Blue Apron Airbnb Yerdle

SERVICIFICATION

“I save time and money by subscribing to my grocery supply”

IN CONTROL

“When traveling I usually stay at a home away from home”

COLLABORATING

“In my neighborhood we share lots of stuff that’s good to have but seldom used”

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LEARNING EXPERIENCE

Coursera Knewton Universities

BETTER INFORMED

“Learning has become a lifelong experience”

SERVICIFICATION

“My education and pedagogic method was totally personalized”

DIGITAL RELATIONSHIP

“I got my Masters on-line”

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One by one these example maybe are interesting, but not

• important. together

they form a powerful disruptive pattern

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Transforming Business

ORCHESTRATING ECO SYSTEMS SENSE MAKING FROM COMBINED DATA SIMPLIFY VALUE CONFIGURATION INNOVATE IN SERVICES BUSINESS ENCOURAGE USER CO-CREATION

USER PARTICIPATION OWN, SHARED AND OPEN DATA CONNECTED THINGS DIGITAL PLATFORMS MARKET REACH

REDEFINED ASSETS REDEFINED PRACTICES

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MEDIA – A FIRST MOVER

Utilities Health Media Transport ICT GENERAL PURPOSE TECHNOLOGY MOBILITY - BROADBAND - CLOUD

ICT MEDIA

Streaming music, on-line games, web & IP TV, web news, media apps

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NEW MEDIA ROLES

Spotify HBO Amazon iTunes Chungwa Wimp Blizzard

2007 2016

21.7

BUSD

28.7

BUSD

33.8

BUSD

39.8

BUSD

48.5

BUSD

58.4

BUSD

68.7

BUSD

80.0

BUSD

92.0

BUSD

104

BUSD

381

BUSD

352

BUSD

Media Products

Records, CD, Newspapers, Game sw, Concerts

Media Services

Streaming music, on-line games, web & IP TV, web news, media apps

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Establish new position Replace current value logic Build value from alternative assets Create radically new market › Expand from established position › Reinforce existing value systems › Improve offering to current market › Focus on efficiencies

Transforming business

› › › ›

EVOLUTION DISRUPTION

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Determining forces

› Expand from established position › Reinforce existing value systems › Improve offering to current market › Focus on efficiencies

EVOLUTION DISRUPTION

Establish new position Replace current value logic Build value from alternative assets Create radically new market › › › ›

“INSIDE CONTROL” “OUTSIDE DRIVE”

› New consumer behavior › Changed regulatory rules › Disruptive technology › Redefined competition › Definition of core business › Scale gain opportunities › Maturing technology › Consolidation

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RESHAPED BUSINESS

REDEFINED ECO-SYSTEMS VALUE CHAIN EFFICIENCY RESHAPED VALUE SYSTEMS VALUE CHAIN EFFECTIVENESS

Better performance of current offering Improved

• ffering to

current market Synergy

• ffering across

industries Profoundly new

• ffering creating

new markets

“INSIDE CONTROL” “OUTSIDE DRIVE” DISRUPTION EVOLUTION

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RESHAPED BUSINESS

REDEFINED ECO- SYSTEMS VALUE CHAIN EFFICIENCY RESHAPED VALUE SYSTEMS VALUE CHAIN EFFECTIVENESS

“INSIDE CONTROL” “OUTSIDE DRIVE” DISRUPTION EVOLUTION

ICT SERVICE ROLES

in the Networked Society

Applications & Services Systems & Platforms Connectivity & Communication Network developer Service enabler Service creator

Trends by operator role

Platform business › Supporting new practices Enterprises Business Processes & IT Cloud, Customer Experience Network Performance › Data Monetization, new connectivity services M2M, IP, Hetnet, Cloud Operational efficiency

3 2 1

Innovate in new services › Build new eco systems Transformation opportunities Reach new markets Digital home, e-health …

3 1 2

ICT SERVICE ROLES

in the Networked Society

Applications & Services Systems & Platforms Connectivity & Communication Network developer Service enabler Service creator Service producer Service platform develop er

4 5 3 1 2

Users, Content & Devices Platform business › Supporting new practices Enterprises Business Processes & IT Cloud, Customer Experience Network performance › Data Monetization, new connectivity services M2M, IP, Hetnet, Cloud Operational efficiency

3 2 1

New service Innovation › Build new eco systems Transform markets Digital home, e-health …

4 5

Establish foot-print › Act on opportunities from digitalization Driven by user experience Unconventional business models Invent, expand and optimize › Develop digital services Create end-to-end experience Striving for new efficiencies

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Future of work Wealth distribution Power concentration Integrity Digital resilience Inclusion › Step change efficiency › Market effectiveness › One planet agenda › Knowledge advancements › Global community › Innovation drive

Transforming SOCIETY

› › › › › ›

OPPORTUNITIES CHALLENGES

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Future of work Wealth distribution Power concentration Integrity Digital resilience Inclusion › Step change efficiency › Market effectiveness › One planet agenda › Knowledge advancements › Global community › Innovation drive

Transforming SOCIETY

› › › › › ›

OPPORTUNITIES

CHALLENGES

INFRASTRUCTURE

MARKET IDEOLOGY INFORMATION

GOVERNANCE

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Society opportunities

“Adaptable urban environment responding to changing demand and more efficiently utilize infrastructure.“ “Engaged community, pro-active governance and efficient use of shared resources“ “Global understanding and

• pening of arenas with

increased global inclusion and diversity“ “Effective markets, more flexible financing models for entrepreneurship and innovation“ “Intensified knowledge creation and realizing of life long learning paradigm“ “Proactive improvement of quality of life and more efficient health care “ “Behavior stimuli that reduces and controls usage in balance with supply“ “Shorter distance between producer and user more resource efficient consumption patterns, “

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We make it work