Ericsson Guest Lecture@KTH John.mccarthy@ericsson.com Ericsson - - PowerPoint PPT Presentation

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Ericsson Guest Lecture@KTH John.mccarthy@ericsson.com Ericsson - - PowerPoint PPT Presentation

Ericsson Guest Lecture@KTH John.mccarthy@ericsson.com Ericsson Internal | 2013-11-29 | Page 1 Our values Respect Perseverance Professionalism Ericsson Internal | 2013-11-29 | Page 2 The prime driver in an all-


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SLIDE 1 Ericsson Internal | 2013-11-29 | Page 1

Ericsson Guest Lecture@KTH

John.mccarthy@ericsson.com

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SLIDE 2 Ericsson Internal | 2013-11-29 | Page 2

›Respect ›Perseverance ›Professionalism

Our values

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SLIDE 3 Ericsson Internal | 2013-11-29 | Page 3

The prime driver in an all- communicating world

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SLIDE 4 Ericsson Internal | 2013-11-29 | Page 4

the Largest change in industry since the introduction of mobile telephony Internet is Mobile Internet applications are mobile Enterprises going mobile Computing devices are Mobile

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SLIDE 5 Ericsson Internal | 2013-11-29 | Page 5 2008 2009 2010 2011 2012 2013 2014 2015 2016 Mobile subscriptions MBB handheld subscriptions Subscriptions (Billion)

1 2 3 4 5 6 7 8 2016 80% 20% 2010 25% 75%

Feature phone revenues Smartphone & Tablet PC revenues

2016 Outlook

>4 BILLION SMARTPHONES REPRESENTING >80% OF OPERATOR REVENUES

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SLIDE 6 Ericsson Internal | 2013-11-29 | Page 6

Next step is to connect all things

1875 1900 1925 1950 1975 2000 2025 50B 5 0.5 PLACES PEOPLE THINGS
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SLIDE 7 Ericsson Internal | 2013-11-29 | Page 7

General purpose technology

Steam Electricity ICT

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SLIDE 8

VISION 2020

50 BILLION CONNECTED DEVICES

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SLIDE 9 Ericsson Internal | 2013-11-29 | Page 9

NETWORKED SOCIETY

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SLIDE 10 Ericsson Internal | 2013-11-29 | Page 10

A NEW MINDSET

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SLIDE 11 Ericsson Internal | 2013-11-29 | Page 11

ACCESS EXPERIENCES

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SLIDE 12 Ericsson Internal | 2013-11-29 | Page 12

PACE OF CHANGE

1 billion connected places 50 billion connected things

PLACE S PEOPL E THING S

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SLIDE 13 Ericsson Internal | 2013-11-29 | Page 13

EMPOWERMENT &

OPPORTUNITY

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SLIDE 14 Ericsson Internal | 2013-11-29 | Page 14

For USD 10 per month,

you can stream

20 million

songs to your mobile device

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SLIDE 15 Ericsson Internal | 2013-11-29 | Page 15

Transforming industry

DIGITIZATION RESULTS IN GROWTH OF ENTIRE MEDIA INDUSTRY

IN 2007 BY 2016 Media products USD 381 bn

    USD 352

bn Online media services USD 21.7 bn

    USD 104

bn TOTAL USD 402 bn

    USD 456

bn

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SLIDE 16

Agilean @ ericsson

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SLIDE 17 Ericsson Internal | 2013-11-29 | Page 17

WHY change? WHY change? WHY change? WHY change?

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SLIDE 18 Ericsson Internal | 2013-11-29 | Page 18

A new Pope is elected

Source: NBC
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SLIDE 19 Ericsson Internal | 2013-11-29 | Page 19

›Focus on customer ›React to change

Lean and Agile?

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SLIDE 20

lean

Essentially, LEAN is centered on preserving value to the customer who consumes a product or service with less work. Value is defined as any action or process that a customer would be willing to pay for.

More Info : www.thisislean.com Read : This is LEAN
  • Niklas Modig and Pär Åhlström

Kai zen

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SLIDE 21

Agile

In Agile methods, instead of building the whole product, you build the smallest possible useful part and give it to users, who tell you what is right and what is wrong. › Agile manifesto

– Individuals and interactions over processes and tools – Working software over comprehensive documentation – Customer collaboration over contract negotiation – Responding to change over following a plan

More Info : http://agilemanifesto.org/
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SLIDE 22 Ericsson Internal | 2013-11-29 | Page 22

› Focus on flow › Establish e2e SW development › Expose inefficiencies › Lead-time focus drives efficiency

Our values

Key idea - principles

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SLIDE 23 Ericsson Internal | 2013-11-29 | Page 23

FROM WATERFALL TO AGILE

SYSTEM DESIGN SW DESIGN TEST LATE DISCOVERY OF FAULTS LONG FEEDBACK LOOPS HANDOVERS RELEASE VERIFICATION PROD DEVELOPMENT IN XFT:s EARLY ANALYSIS USING CONTINUOUS INTEGRATION TEAMS WITH E2E FEATURE RESPONSIBILITY FEWER REMAINING FAULTS

BEFORE NOW SW QUALITY

GA GA

GA = General Availability XFT = Cross Functional Team

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SLIDE 24 Ericsson Internal | 2013-11-29 | Page 24 More info : http://www.infoq.com/minibooks/kanban-scrum-minibook
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SLIDE 25 Ericsson Internal | 2013-11-29 | Page 25

Continuous Integration enables constantly high quality in development and maintenance

Release

System Design SW Design Test

Quality

Early Analysis Rel. Valid.

Quality Continuous Legacy Test Hourly cycle Weekly cycle Daily cycle Sprint cycle Product Development by XFTs S D T S D T S D T S D T S D T

Continuous Integration

Release

Before CI With CI 160 000 legacy test cases executed every week 160 000 legacy test cases executed every week 160 000 legacy test cases executed every week 160 000 legacy test cases executed every week

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SLIDE 26 Ericsson Internal | 2013-11-29 | Page 26

Agile development Agile development Agile development Agile development will not solve any will not solve any will not solve any will not solve any problems problems problems problems – – – – It will It will It will It will just make them so just make them so just make them so just make them so painfully visible painfully visible painfully visible painfully visible that ignoring them that ignoring them that ignoring them that ignoring them is harder is harder is harder is harder

KEN KEN KEN KEN schwaber schwaber schwaber schwaber

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SLIDE 27

teams

Roles

THE FIvE dysfunctions of a team

Patrick Lencioni

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SLIDE 28

TRANSFORMING SOCIETY

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SLIDE 29 Ericsson Internal | 2013-11-29 | Page 29

BY 2020, ICT COULD REDUCE

OIL CONSUMPTION BY

21. 6

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SLIDE 30 Ericsson Internal | 2013-11-29 | Page 30

BRINGING PROGRESS TO MILLIONS

› Kick-starting economies

› For every 10 percent increase in mobile and broadband penetration, GDP increases by 1 percentage point. › Doubling connection speeds yields a 0.3 percentage-point increase in GDP (Ericsson and Arthur D. Little, 2010-2011).

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SLIDE 31 Ericsson Internal | 2013-11-29 | Page 31

POWER TO THE PEOPLE

› It’s bringing us closer to our nearest and dearest:

› Video constitutes 25% of smartphone traffic and 40%

  • f tablet traffic (Ericsson Mobility Report,

2012).

› Reuniting families:

› 185,000 people have registered on Refugees United’s family-tracing platform (Refugees United).

› Redefining learning and education:

› Coursera hosts over 200 online courses for 1.3 million students (BBC).

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SLIDE 32 Ericsson Internal | 2013-11-29 | Page 32

The challenges

45 million people forcibly displaced in the world.

CO2 release rate into the

  • ceans are 10

times faster than those before the last major species extinction

Only 1 in 6 people in the developing world have access to the Internet. 70% of girls in some African countries don’t get a secondary education

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SLIDE 33 Ericsson Internal | 2013-11-29 | Page 33

Trusted Partner › Code of Conduct › Product Take Back › Manage Risk › ICT and Human Rights

OUR CORE TECHNOLOGY IS OUR CONTRIBUTION

Sustainability and CR: Key focus areas

› Socio-economic Benefits/GDP › Bridging the Digital Divide › Enabling Access to Healthcare, Education and Livelihood Communication for All › Telecoms to Offset Societal CO2 › Alternative Energy, Green Sites › Energy Efficiency: Networks & Solutions Energy, Environment & Climate Change

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SLIDE 34 Ericsson Internal | 2013-11-29 | Page 34

Business ethics Employee engagement

  • ur Key Issues

Accessibility and affordability of mobile communication Energy and material performance Climate change and urbanization

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SLIDE 35 Ericsson Internal | 2013-11-29 | Page 35

Title

› Ericsson´s unique approach › Through public and private partnerships we apply our technology and competence to address global sustainability and humanitarian challenges.

MILLENNIUM VILLAGES CONNECT TO LEARN STOCKHOLM ROYAL SEAPORT BANKING THE UNBANKED PROMOTING PEACE & RECONNECTIN G REFUGEES ERICSSON RESPONSE

Technology for good

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SLIDE 36 Ericsson Internal | 2013-11-29 | Page 36
  • verview 2013

Connect to Learn Refugees United Peace Earth T4G Around the world

33 Schools 17,000 students 13 countries Stable, scalable solution

1 million users by 2015

211.000 users by September 2013. Operations in Kenya, Egypt, Uganda, DRC New deployments planned in Tanzania, Jordan, Irak during 2013

Powering Peace

Harmonizer Program in Uganda Youth Peace Network in S.S New deployment planned in Mexico Q4 2013 Millenium Villages Lake Victoria Amazon Connection Ericsson Response Rural Health Smart Buses in Curitiba M – commerce

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SLIDE 37 Ericsson Internal | 2013-11-29 | Page 37 The PeaceEarth Foundation is a nonprofit organization, committed to global and community peacebuilding and citizen empowerment in conflict zones worldwide. The Foundation seeks to empower youths, women, and global citizens to promote peace through conflict-resolution training programs, grassroots efforts, access to experts, methodology, social media, technology, and communication tools to establish and sustain citizen-led civic peace initiatives.

THE PEACEEARTH FOUNDATION

Ericsson commitment › Tap into Ericsson 3G networks in each country, leveraging relationships with local network operators to facilitate mobile connectivity and Internet access › Provide 50 Connect to Learn netbooks › On-site project management to manage the physical deployment of the solutions › Provide Wifi networks › Give ICT training for teachers and students › Monitor and evaluate the progress of the solutions
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SLIDE 38 Ericsson Internal | 2013-11-29 | Page 38

› 1993: First Environmental Report › 1994: First Life Cycle Assessment › 1998: First release of "The Ericsson lists of banned & restricted substances" › 2000: First ”Sunsite” - RBS powered by solar panels - launched in Morocco › 2001: Ericsson Group generic requirement specification for Design for Environment released › 2002: First Printed Boards with halogen free flame retardants in Radio Base Station products delivered to customer › 2002: Beryllium oxide phased out from new Ericsson designed products › 2002: First global ISO 14001 certification (on environmental management); Product take-back initiated › 2003: First lead free soldered products for Radio Base Stations delivered to customer. › 2003: Polybrominated Diphenyl Ethers (PBDE) phased out from use in Ericsson designed products › 2005: First long term energy targets published for RBS

key milestones (1/2)

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SLIDE 39 Ericsson Internal | 2013-11-29 | Page 39

› 2006: All new Ericsson products are RoHS (Restriction of Hazardous Substances) compliant; › 2007: REACH implementation started; Tower Tube; BTS Power Save feature; Millennium Villages; › 2009: First Group-level carbon footprint reduction target and work initiated for cross- sector carbon reduction potentials › 2010: Expanded our Environmental Policy to a Sustainability Policy › 2010: Co-founded Connect to Learn, a global education initiative › 2010: Ericsson joined with the Refugees United, the UNHCR and operator MTN › 2010: Ericsson along with the UNHCR and MTN joined the Refugees United project › 2011: Ericsson won a GSMA award for our Ericsson Community Power solution › 2012: Ericsson ranked top 3 on Greenpeace Cool IT Leaderboard › 2013: Ericsson won a GSMA award for Amazon Connected project

key milestones (2/2)

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SLIDE 40 Ericsson Internal | 2013-11-29 | Page 40

Follow us! Follow us! Follow us! Follow us!

› Technology for Good › Ericssonsustain › Sustainability Blog › www.ericsson.com/sustainability

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SLIDE 41 Ericsson Internal | 2013-11-29 | Page 41

A CONNECTED WORLD IS JUST THE BEGINNING

When one person connects, their world changes. With everything connected,

  • ur world changes.

NETWORKED SOCIETY

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SLIDE 42 Ericsson Internal | 2013-11-29 | Page 42

Thank you!