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A New Business Perspective A New Business Perspective Turning - - PowerPoint PPT Presentation

TM A New Business Perspective A New Business Perspective Turning Green Manufacturing Into Your Turning Green Manufacturing Into Your Competitive Advantage Competitive Advantage Presented by: Presented by: Dr. K.B. Chan Dr. K.B.


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A New Business Perspective – Turning Green Manufacturing Into Your Competitive Advantage

Presented by:

  • Dr. K.B. Chan

Chairman & Managing Director Surface Mount Technology (Holdings) Ltd. 19 January 2005

A New Business Perspective – Turning Green Manufacturing Into Your Competitive Advantage

Presented by:

  • Dr. K.B. Chan

Chairman & Managing Director Surface Mount Technology (Holdings) Ltd. 19 January 2005

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CONTENTS

  • Business Benchmarks
  • Basics of Green Manufacturing
  • Regulations
  • Green Production Process
  • Competitive Advantages
  • SMT and Its Experience
  • What’s Next
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BENCHMARKS FOR WORLD CLASS COMPANIES

QUALITY

Product, Workplace, People

VALUE

Cost, Value-Addition

SPEED

Response, Productivity

FLEXIBILITY

Change

GROWTH

Performance, Staff

ENVIRONMENT

Green Manufacturing

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WHAT IS GREEN MANUFACTURING? The true meanings :

  • Principle
  • fundamental
  • Culture
  • for the whole corporation
  • Commitment
  • by every employee
  • Duty
  • to society
  • Long term
  • and evolving
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GREEN MANUFACTURING

The scope of actions is very wide : To employ environmentally friendly measures in -

  • Factory design and construction
  • Daily Operations
  • Material and Components
  • Production Process
  • Products
  • End of life issue
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BASICS

ISO 14001 Certification:

  • Reduced release of pollutants
  • Energy saving
  • Resources saving

– Water saving – Paper recycling

  • Prevention of potential hazards to the environment
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REGULATIONS FOR GREEN PRODUCTION IN THE WORLD

  • European Union (EU) - WEEE/RoHS/ELV directives,

Battery directives, REACH

  • Japan - Japanese Home Electronics Recycling Law
  • USA - Some state activities, nothing federal
  • China - WEEE directives (under preparation)
  • RoHS like law (Information Electronics

Production pollution control and management)

WEEE – Waste Electrical & Electronic Equipment RoHS – Restriction of the use of Hazardous Substance ELV – End of Life Vehicle

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REGULATIONS FOR GREEN PRODUCTION IN THE WORLD

  • The Waste from Electrical and Electronic Equipment

(WEEE) Directive: – Establishes criteria for collection, recovery and recycling of waste electrical and electronic equipment

  • Directive on Restrictions of the Use of Certain

Hazardous Substances (RoHS): – Ban on a variety of hazardous materials from use in manufacturing process

  • End of Life Vehicle (ELV) Directive:

– Establishes a framework to ensure that vehicles are designed and manufactured in a way that optimizes

  • pportunities for reuse, recycling and recovery
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REGULATIONS FOR GREEN PRODUCTION IN THE WORLD

  • Battery Directives

– Sets permissible limits for mercury, cadmium and lead in batteries

  • Registration, Evaluation and Authorisation of

Chemicals (REACH) – Chemical manufacturers and importers need to register all their substances, and submit the information to a central data base for evaluation, and authorisation if necessary

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TIMELINE FOR WEEE & RoHS DIRECTIVES

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CHALLENGE IN FULFILLING THESE LEGISLATIONS

  • Law and implementation timelines are different in

different countries

  • Wide range of equipment covered in the list of

EEE

  • Too many exemptions of each directives
  • Identifying hazardous substances and their

compound involve huge workload and technical know-how

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GREEN PRODUCTION PROCESS AND PRODUCTS Before, During & After!

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GREEN PRODUCTION PROCESS AND PRODUCTS Before

Green concept in design

  • Resource saving
  • Utilize Green production process
  • Selection of proper tools and equipment
  • Recyclable constructions
  • Minimize the number of components
  • Vendor selection
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Before

Green concept in the choice of components

  • Heavy and toxic metal elimination
  • Halogen free PCB
  • Recyclable components
  • Biodegradable packaging materials

GREEN PRODUCTION PROCESS AND PRODUCTS

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GREEN PRODUCTION PROCESS AND PRODUCTS

During

RoHS Production Management:

  • Component compliance
  • Materials control
  • Vendor commitment and monitoring
  • Process control
  • Tools and equipment selection
  • Storage management
  • Packing materials
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RESTRICTION ON SUBSTANCES

Substances restricted by RoHS:

  • Lead
  • Mercury
  • Cadmium
  • Hexavalent chromium
  • Polybrominated biphenyls (PBB)
  • Polybrominated diphenyl ethers (PBDE)
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GREEN PRODUCTION PROCESS AND PRODUCTS During (2)

Basic manufacturing process for electronics:

  • Lead-Free Soldering
  • “No Clean” PCB Assembly
  • Reduce Emission of Pollutants
  • Use of environment-friendly chemicals
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LEAD-FREE SOLDER DEFINITIONS

JEDEC < 0.2wt%Pb JEIDA < 0.1wt%Pb EUELVD < 0.1wt%Pb

JEDEC - Joint Electron Device Engineering Council JEIDA - Japanese Electronic Industry Development Association EUELVD - EU End of Life Vehicles Directive

Note: Solders with >85wt%Pb are exempted!

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LEAD-FREE PRODUCT DEFINITIONS (We don’t have it yet)

Use the lead-free solders (defined by either JEDEC, JEIDA, or EUELVD) to manufacture the products and don’t allow any intentionally added Pb in the products, then the products can be defined as lead-free products!

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  • Eventual legislation aims to eliminate lead

from the soldering alloy by 2010:

Japan 2005 EU July 2006 USA possible 2008 (no implementation date yet)

LEAD-FREE SOLDERING

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  • Higher melting point
  • Completely new discipline in production

management

  • Difficult in wetting
  • Reliability issues
  • Solder joint integrity
  • Whisker growth
  • Choice of equipment

TECHNICAL ISSUES IN LEAD-FREE SOLDERING

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GREEN PRODUCTION PROCESS AND PRODUCTS After

(Products in the Field)

  • Packaging Materials – Disposal and

Environment-friendly

  • No release of toxic substances in product life
  • End of Life Treatment – Recycling of

Components

  • Collection of equipment
  • Use of Biodegradable materials
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CHALLENGES ON GREEN MANUFACTURING

  • Long term effort
  • Determination
  • Education
  • Training
  • Investment
  • Water treatment
  • Waste treatment
  • Emission control
  • Testing
  • Capital equipment
  • Certification of

international standards

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CHALLENGES ON GREEN MANUFACTURING

  • Increase in product cost
  • Higher material cost
  • Higher sub-material

cost

  • Less choice
  • Less supplier
  • Awareness
  • Monitoring and

Compliance of new regulations

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If you can master “green manufacturing” and your competitors cannot …

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COMPETITIVE ADVANTAGES THROUGH GREEN MANUFACTURING

External Benefits:

  • To be qualified by world class customers

– Most have “Green” Program – Will only work with “green” suppliers – Extension to entire supply chain

  • Ahead of competitors
  • Enhance company image

– Good corporate citizen

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COMPETITIVE ADVANTAGES THROUGH GREEN MANUFACTURING

External Benefits:

  • Barrier of entry:
  • Investment
  • Knowledge
  • Approvals
  • Management
  • Customer loyalty
  • Gain market share
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COMPETITIVE ADVANTAGES THROUGH GREEN MANUFACTURING

Internal Benefits:

  • Enrich company culture
  • Happy and healthy employees
  • Long term cost reduction through
  • Better process control
  • Energy efficient
  • Less wastage
  • Higher quality and reliability
  • Promote R&D activities
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SMT Experience

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SURFACE MOUNT TECHNOLOGY LIMITED (SMT)

  • Established in 1986, listed in Singapore
  • Total employees > 10,000
  • Production area > 620,000 sq.ft.
  • 94 SMT lines
  • Manufacturing over 20% of floppy disk drives (FDD)

and 10% of CD-ROMs of the world market

  • One of the largest and leading Hong Kong based

Electronics Manufacturing Services (EMS) Providers in Southern China

  • World ranking - 28th in Top 100 Contract

Manufacturers*

*Source: “Top 100 Contract Manufacturers”, Electronic Business, Sept 2004

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MANUFACTURING LOCATIONS

HK Headquarters: Employees: 140 Shanghai Beijing Suzhou Factory: Employees: > 500 SMT lines: 8 Production Area: 80,000 sq.ft.

  • Tangxia Factory:

Employees: > 2,900 SMT lines: 9 Production Area: 120,000 sq.ft. Dalingshan Factory: Employees: > 6,500 SMT lines: 69 Production Area: 420,000 sq.ft.

Sept 2004 Figures

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SMT EXPERIENCE

  • Lead-free soldering

–Started production since Oct 2001 –Supplying lead-free products to all Japanese

customers

–All new SMT lines are lead free

  • ISO 14001 approval in Jan 2003
  • Qualified as Sony’s “OEM Green Partner” in

Feb 2003 – the first one in China!

  • OHSAS 18001 Certification in Feb 2004
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SONY “OEM GREEN PARTNER” PROGRAM

  • Originate from 2001 – the cadmium content in

power cable of Sony’s power station exceeded European standard

  • Since then Sony established the “OEM Green

Partner” program and requested all tier-one suppliers must comply. Then tier-two suppliers must also follow

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SONY “OEM GREEN PARTNER” PROGRAM (Cont’d)

  • Sony’s standard is called SS-00259 –

specifications similar to RoHS

  • Became the forerunner of RoHS production

methodology

  • In 2004, the concept of “OEM Green Partner”

spread to other Japanese companies

  • Now there are worldwide adoptions
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The Rewards!

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SMT BENEFITS FROM PRACTICING GREEN PRODUCTION

Synergy effect with other Management Programs Six Sigma Zero Inventory Just in Time To Create the Best in Class Company!

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SMT BENEFITS FROM PRACTICING GREEN PRODUCTION

Market Share

Increased

More Profit

Charge higher price

Gain New Customers

Car Industry

Quality

28 ppm

First Pass Yield

> 99.45 %

Scrap

< 0.16 %

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FY2000 FY2001 FY2002 FY2003 FY2004 110.4 113.2 128.8 215.2 262.8 50 100 150 200 250

US$m

Group Turnover

FY ended 31 March

CAGR : 24%

(FY00-FY04)

FINANCIAL HIGHLIGHTS

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FY ended 31 March

FINANCIAL HIGHLIGHTS

FY2000 FY2001 FY2002 FY2003 FY2004 7.7 8.5 4.6 12.2 15.4 5 10 15 20

US$m

Group Net Profit

CAGR : 19%

(FY00-FY04)

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WHAT’S NEXT FOR SMT

  • The Green Supply Chain
  • Promote “OEM Green Partner” Program to other

industries

  • Start RoHS production line in end 2004 and plan

for company-wide implementation

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CONCLUSION

Start Green Manufacturing Now!