MWC 17 Collaboration Mobile Convergence Cisco & Ericsson - - PowerPoint PPT Presentation
MWC 17 Collaboration Mobile Convergence Cisco & Ericsson - - PowerPoint PPT Presentation
MWC 17 Collaboration Mobile Convergence Cisco & Ericsson Collaboration Mobile Convergence - CMC Cisco and Ericsson partner to deliver industry Cisco VoWi-Fi Ericsson leading Mobile Collaboration solutions. & Collaboration VoLTE
Cisco & Ericsson
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Collaboration Mobile Convergence - CMC
Cisco and Ericsson partner to deliver industry leading Mobile Collaboration solutions.
Validated, life-cycle managed solution
- vs. one off customization
Advanced network centric Mobile collaboration
- vs. device Centric
Cisco VoWi-Fi & Collaboration Ericsson VoLTE & IMS
Works on any Evolved Packet Core, including those from Cisco, Ericsson or other vendors.
Ericsson & Cisco
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CMC
Leverage the power of your mobile network and your enterprise collaboration service platform(s) to turn a mobile phone into a powerful enterprise-connected device.
Messaging
Calling
Meetings
Cisco Spark
The industry’s most advanced collaboration suite
Mobile - Desk - Room
Simple Secure Complete Open
. . .
CMC Deliver Differentiated User Experience
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Seamless Integration of Native dialing with Collaboration Experience
Device Agnostic
No App required, Service in network
Native
Built in HD and QoS Business Call from Native Dialer (In & Out) Mobile Identity for Business
Collaborative
Messaging, Meeting, Team Collaboration
CMC Deliver Differentiated User Experience
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Business Call & Presence Business compliance on mobile HD voice based on VoLTE Same Business UC Experience
- Extension Dialing
- Hold/Resume
- Hunt Group
- Auto Attendant
Fixed Mobile Convergence mostly focuses on native dialing experience
Escalate from mobile call to collaborative experience:
- Persistent messaging
- File sharing, inline viewing
- White boarding
- 1:1 video & HD video conferencing
Ease of business applications access to mobile (Corporate Directory, Calendar) Multiple device & call between devices Call triggered business application on mobile ( Recording, CRM)
CMC enables convergence of native dialer and collaborative experience
Seamless Integration of Native dialing with Collaboration Experience
Collaboration Mobile Convergence
Cisco & Ericsson (CMC Architecture)
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Managed Media in Service Provider Network Single integration applicable to various Cisco Call Control deployment Single business integration via Cisco Spark API platform
CISCO COLLABORATION PLATFORM
PSTN
CISCO SPARK PARTNER SIP TRUNK BACKBONE / INTER-CONNECT
ON PREMISE CALL CONTROL
PSTN
MANAGED PEERING (OPTIONAL) SERVICE PROVIDER DATA CENTER / NETWORK
VoWi-Fi & Collaboration VoLTE & IMS
2G / 3G / 4G + Wi-Fi Access With VoLTE
Customer MPLS Network (Managed)
SIP SIGNALING MEDIA
SBC SBC SPARK API INTEGRATION
CMC Connector
SP Offers CMC To Enterprises With Unique Values
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PSTN
Enterprise enjoys enriched collaboration services across Fixed and Mobile with: Assured Control Cost Saving Business Needs Increase Productivity Bundled Services
Benefits For Operator / Service Provider
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CMC
UCM
OpEx vs CapEx, Investment protection, Pre-integrated solution, offer from market leaders
TTM & Low Risk
Longer contract term, lower customer churn rate, avoid price erosion, business impactful services
Stickiness
New subscription, Up Sell messaging, video, meeting, Value added service, fits all collaboration deployments
Revenue
End-to-end integration & QoS, Collaboration from native dialer to Spark, Cisco partner community
Differentiation SP is enabled to offer differentiated new service with flexibility
Service Creator
Offer SP built business application as services
Service Enabler
Offer aggregated API platform to ISV community
Cisco Spark APIs Extend The Cisco Collaboration Cloud
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GET POST PUT DELETE INTERNET SPARK API
Helps SPs to become Service Creators or Service Enablers
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SP Network
12 Joe Smith
Bob Collins
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Bob Collins
Joe Smith
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Caller Click “Join” to participate in Spark session
SP Network
Bob Collins Joe Smith
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SP Network
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Swipe up to move call to Spark Board
Joe Smith
SP Network
Bob Collins
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SP Network
Video Call moved to Spark board
Bob Collins Joe Smith
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SP Network
Tap Spark Home Button, select whiteboard option
Bob Collins Joe Smith
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SP Network
Bob Collins Joe Smith
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SP Network
Swipe down to move call back to mobile
Bob Collins Joe Smith
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Swipe down to move call back to mobile
SP Network
Joe Smith Bob Collins
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SP Network
Bob Collins Joe Smith