2017 Brand Presentation About Small, luxury, family-owned winery - - PowerPoint PPT Presentation

2017 Brand Presentation

Small, luxury, family-owned winery located in Napa Valley. Winemaker Jamey Whetstone Hospitality/DTC/Events Director MichelleWhetstone

Focus on varietal expression and cooler climate sites throughout Sebastopol, Occidental, Green Valley, Annapolis, Petaluma, and Napa. Committed to sustainable farming and ensuring that the vineyard is expressed in the bottle. A “pure” representation of place.

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About

Jamey Whetstone

1996

Born in Florence, South Carolina, Jamey moved to Napa in 1996 to manage Mustards Grill where he planned to gain restaurant experience before heading back to the Carolinas to open a restaurant of his own

1998

He was bitten by the wine bug and began his winemaking education at Turley Wine Cellars in 1998 and worked one summer for the Seysses family, at Domaine Dujac in Morey St Denis, which cemented his love for Pinot Noir

2002

Whetstone was founded while Jamey continued to apprentice at Turley

2005

Jamey left Turley to focus his full efforts on growing Whetstone

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The Estate

• The Whetstones began restoration on the building that is

now Whetstone Estate in February of 2011

• Doors opened to visitors in July of 2013
• A 19th century French-style chateau houses the tasting

salon and sits on two acres located at the base of Atlas Peak Road in Napa

• The beautifully landscaped grounds and historic Napa

Valley building serve as the perfect backdrop for tastings and events

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Terra de Promissio Vineyard Sonoma Coast

• Located on the Sonoma Coast, outside of Petaluma
• Sustainably farmed
• ‘Jon Boat’ Pinot Noir

Hudson Ranch Vineyard Carneros, Napa Valley

• Located in the southern part of Napa Valley
• Sustainably farmed
• ‘Jon Boat’ Chardonnay

Bella Vigna Vineyard SonomaCoast

• Located on the southwest edge of Sebastopol
• Sustainably farmed
• Single Vineyard Designate Pinot Noir

Walala Vineyard Sonoma Coast

• Located in Annapolis, high slope facing the Pacific
• Sustainably farmed
• Single Vineyard Designate Pinot Noir

Vineyards

Catie’s Corner Vineyard Russian River Valley

• Rests on a small knoll on the southwestern edge of Windsor
• Organically farmed
• Russian River Viognier

Phoenix Ranch Vineyard NapaValley

• Cool climate area of south Napa east of the Silverado Trail
• Sustainably farmed
• Napa Valley Syrah

Pleasant Hill Vineyard Russian River Valley

• West of downtown of Sebastopol
• Sustainably farmed
• Single Vineyard Designate Pinot Noir

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The Wines

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*Single Vineyard Designate wines are available in limited quantities through the Tasting Room and to key supporting customers.

Whetstone Portfolio

Sonoma Coast Pinot Noir

• Carneros

Chardonnay

• Russian River

Viognier*

• Napa Valley

Syrah*

The name ‘Jon Boat’ is a reference to Jamey’s southern roots and the aluminum boats that can be seen coasting along the waterways of the Carolinas

2015 Pinot Noir

‘Jon Boat’ Sonoma Coast

New Release - Trade

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2015 Pinot Noir ‘Jon Boat’ Sonoma Coast

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Winemaker’s Notes

SRP: $40 LIST: $80 BTG: $20 Alcohol 14.8% Harvested August 20 & 21; September 5 & 7 Production 1100 cases Vineyard Notes The 2015 vintages is from a collection of vineyards throughout the Sonoma Coast appellation. Below average yields are a hallmark of the growing season that make for concentrated fruit and bright acidity. Tasting Notes Stainless steel fermented, 100% French oak-aged in 20% new oak barrels. Bottled unfined and unfiltered, this wine is ruby in color with a complex nose of raspberry, blackberry pie, and

• range peel. Bold flavors of dark cherry with hints of sassafras are

highlighted with background notes of rose petal and Asian spice. Secondary flavors of pekoe tea and plum with supple tannins, develop a long, bright finish. Features: New Label & Packaging Strategy: 2015 Jon Boat is a trade specific SKU open to national account on and off premise placements Planned Release Date: June 2017 Availability: Select US Markets & National Restaurant Chains

Business Strategy

Trade Channel

On Premise – 80%

• Focus on select, high-end markets in where Whetstone has

been previously well received and shown positive growth potential

• Grow select national account business through premium

restaurant list placements and focused BTG price support

• Develop partnerships with local brand champions, key

Sommeliers and Beverage Directors, by offering special, account level allocation of Pinot Noir, Viognier and Syrah

Off Premise – 20%

• Open retail account business opportunities with new price

point and updated 2015 vintage packaging

• Engage independent high quality accounts where the

proprietor/specialist is active with consumers in hand- selling premium wines

• High end key accounts in select markets with specific

programs that will feature the Jon Boat Pinot Noir

• No Clubs or Discounters

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Business Strategy (continued)

DTC Channel

Tasting R Room

• om
• Whetstone provides a thoughtful hospitality

experience in the premier Napa Valley Tasting Room,

• riented to selling artisan, small batch, handcrafted

wines. Event nts s

• Intimate event hosting opportunities at the

Whetstone property located in the heart of the Napa Valley: specialty trade tastings, corporate events & celebrations. Websi site e

• Strong web sales and online presence through sharp

website design, social media and targeted marketing Wine ne C Club ub

• Thriving Wine Club membership program offers

special bottlings of single vineyard wines, rare vintages, and members only consumer tasting events.

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Brand Plan

Trade Sales Support

Ambassador Program

• Distributor Ambassador Program designed to drive new

placements and points of distribution in the top performing markets.

• Ambassadors that achieve the most new placements of

2015 Jon Boat Pinot Noir during a limited time will receive a special gift from Whetstone.

Target List & National On-Premise Program

• Whetstone Key Account Target List of on premise, brand

supports, and identify potential new account business.

• Selected top accounts will be offered access to special

single vineyard wines:

• Catie’s Corner Viognier, Russian River
• Single Vineyard Designate Sonoma Pinot Noirs
• Phoenix Ranch Syrah, Napa Valley
• New BTG placements and national restaurant account

partnerships will be rewarded with winery visits/winemaker support.

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Winemaker Travel

Jamey Whetstone

Upcoming Travel Schedule

• Januar

ary – Dec Decembe ber 2 2017

• Please consult you local Whetstone Sales Director

for a list of dates and times that our Winemaker, Jamey Whetstone, will be in your area.

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