Who is Ernesto Catena? Ernesto Catena is a 4th Generation - - PowerPoint PPT Presentation

• Ernesto Catena is a 4th Generation winegrower.
• Part of one of Argentina most traditional wine families.
• Lived and travelled around the world for many years.
• Bachelor in Computer Science and Economy, Master in Design in

Milan, and a degree in History in London.

• Passionate for animals and nature.
• Tireless reader, painter, art collector: “an spectator of beauty,

dead or alive” Most of the times beauty is my guiding star” “Don’t just make the wine, be the wine”

Who is Ernesto Catena?

• While being President of one of Arg largest wineries, Ernesto felt the need of a “Paradigm

Shift” (a change of basic assumptions) and decided to start producing small volume of wines under 3 new premises:

• Focus in growing high quality grapes in the most natural way possible.
• Search for a different style in the wines, that would reflect his personality.
• Create very strong branding concepts, that consumers would feel indentified with.
• Most of the grape comes from “Finca La Intensidad”, Ernesto Catena’s vineyard, located in

Vistaflores.

Ernesto Catena Vineyards (ECV)

• The birth of a Renaissance enterprise -

FINCA LA INTENSIDAD

• “the prettiest biodynamic vineyard in South

America.”

• Located in the heart of Vistaflores

(1090msnm)

• Only half of the property planted, to

preserve a balance with the ecosystem.

• Planted with: Malbec, Cab Sauv, Syrah, Cab

Franc, Pinot Noir and Chardonnay.

IN PEACE WITH THE ENVIROMENT

• Certified full organic in 2011 (Letis)
• Certified biodynamic in 2012 (Demeter)

Winemaking

• ECV Winery is a project of two stages:
• 1: The Champagnerie (completed)
• 2: The winery (under design)
• Today we crash our grapes in a winery across the

street.

• We select the best wines and sell the remaining.
• Our winemaker is Bernardo Bossi.

• The Incas had the tradition of burying things as a gift to

Gods to keep land fertile.

• To continue the tradition, we bury bottles of wines in our

vineyard to sleep a “Siesta”, and keep our vineyard fertile.

• Siesta wines are our best expression of varietal character.

Siesta wines are our tribute to the Inca civilization and their respect for the land.

• Tahuan is an abbreviation from “Tahuantinsuyu” which means in quechua (Inca language) “the four

lands united”.

• we have 4 varietals, corresponding to the 4 regions of the Tahuantinsuyu, the Inca empire of the Andes.
• Each of the varietals are made to best express the unique varietal character of the 4 widest planted

grapes in Mendoza.

Tahuan wines is our way to express the varietal diversity of Mendoza’s terroir

• “Padrillo” means Stallion in Spanish.
• The wines are inspired in Ernesto Catena’s passion for the horse.
• “Man's conquest of the horse signifies his conquest of Nature, and

the responsibility this conquest carries within. Mainly, to take care

• f our subject, Nature.”
• Ernesto is an avid horseman, polo player and breeder of polo horses.

Padrillos wines express the wild spirit of Argentina’s true varietals. MALBEC TORRONTES

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