9/18/2017
Wente Family Estates Livermore Valley, California 9/18/2017 A - - PowerPoint PPT Presentation
Wente Family Estates Livermore Valley, California 9/18/2017 A - - PowerPoint PPT Presentation
Wente Family Estates Livermore Valley, California 9/18/2017 A Portfolio of Wines from Wente Family Estates 9/18/2017 Five Generations of Winemaking Tradition Founded in 1883, Wente Vineyards is the country's oldest, continuously operated
9/18/2017
A Portfolio of Wines from Wente Family Estates
Five Generations of Winemaking Tradition
Founded in 1883, Wente Vineyards is the country's oldest, continuously operated family-
- wned winery
Founded 1883
(1st, 2nd, 3rd 4th generations)
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Fourth and Fifth Generations
Livermore & Monterey Vineyards
Estate Gro rown Wines Livermore Valley
- 1000 hectares planted vineyards.
Arroyo Seco, Monterey
- 500 hectares planted vineyards.
Historical Livermore Valley
Paris is 1889 Exhib ibit itio ion - Gra rand Pri rize Lyon 1894 E 894 Exposition - Gold d Meda dal
- Cresta Blanca Sauvignon Blanc, 1886
- First California winery to win an International wine competition
Historical Origins
- Wente Cabernet Sauvignon
– Originates from Chateau Margaux, Bordeaux
- Wente Sauvignon Blanc
– Originate from Chateau d’Yquem, Bordeaux All three vine clippings were brought back from France by Charles Wetmore in 1882. He was the first President of the California Viticultural Commission and traveled to Europe to acquire these vines. Vine clippings were given to his fellow vintners; C.H. Wente and Louis Mel.
Celebrating 105 Years of Chardonnay
- 1912: Chardonnay cuttings brought to
Livermore Valley from Meursault in Burgundy, France.
- 1936: First Varietally labeled
Chardonnay in California.
- 2017: The “Wente clone” makes up
approximately 80% of Chardonnay grown in California.
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Wente Family Estates’ Commitment to Sustainability
Wente Family Estates achieved Certified California Sustainable Winegrowing in 2010 and is 1 of only 5 wineries to certify every aspect of their business to include the wineries and Estate Vineyards. Sustainable Farming means…
- Energy & Water Conservation
- Reuse & Recycling
- Cover Crops & Composting
- Beneficial Pests & Biodiversity
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Our Small Lot Approach to Winegrowing & Investments in Wine Quality
Farming Block by Block Multiple Touches in the Vineyard Multiple Picks Technology Barrel Selection People
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Global Partners
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American Winery of the Year
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Wine Country Experiences
300,000 Visitors Annually
Recognized as one of California’s premier wine country destinations, featuring wine tasting, fine dining and championship golf.
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The Restaurant at Wente Vineyards
- 31 year anniversary in
2017.
- Wine Spectator
Magazine: “Best of Award of Excellence” for 23 consecutive years.
- Fresh Produce sourced
daily from The Restaurant’s own organic garden.
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The Course at Wente Vineyards
- Greg Norman designed course
- Championship 18-holes
- Host of the PGA’s Nationwide Tour
- Certified National Audubon
Cooperative Sanctuary as of 2010.
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2017 Wente Concert Lineup CHRIS ISAAK ALANIS MORISSETTE MATT NATHANSON KENNY ROGERS DIANA KRALL THE BAND PERRY JOAN JETT & THE BLACKHEARTS BOZ SCAGGS & MICHAEL MCDONALD SEAL TOTO & PAT BENATAR DWIGHT YOAKAM SMOKEY ROBINSON COLLECTIVE SOUL
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Estate Grown Single Vineyard
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Double
GOLD
SF Int’l Wine Competition June 2016
94
POINTS GOLD
LA International Wine Comp. June 2016
92
POINTS GOLD
LA International Wine Comp. June 2016
92
POINTS
Tasting Panel Feb/Mar 2016 Wine of the Year
Indy International Wine Competition August
2016
“Wente Vineyards’ 2013 Charles Wetmore Cabernet Sauvignon was named Wine of the Year at the 25th Indy International Wine Competition…More than 2,000 wines were evaluated by a panel of 52 professional judges.”
Award-Winning Wines 90
POINTS
Tasting Panel June 2016
96
POINTS
SF International Wine Comp. July 2017
Wente Vineyards
Wente Vineyard Chardonnay #2 Velocity
SOURCE: IRI 52wks ending 7/23/17 Food/Drug/Conv, CA Origin, 0.75L
Driving Consumer Pull
PR & Advertising
5,000,000,000+ Impressions
On-Property Guests
300,000+ guests per year
Social Media & E-mail
80,000+ Social Followers, 25,000+ E-mail Subscribers
Influencer Marketing
54,000,000+ Reach
(9M x 6 Linqia Storytelling Campaigns in 2017)
POS/Retail Programs In-Store Displays
Consumer
PULL
Consumer
PULL
Local & National Events
500,000+ Reach
Airline Sampling
4,000,000+ tasters
Evergreen POS + Selling Tools
Arroyo Seco Sell Sheet Single Vineyard Sell Sheet Bottle Necker EPOS Shelf Talkers 8-Panel Brochure All Materials Available to Order at https://wentefamilyestates.com/shop/
Program Name
Love t the W Wine You’r ’re W Wit ith #MT MTFM: M: Wi Win the U Ultimate Wine Country Ex Experience Ind ndulge i in n Wi Wine Count ntry C Cuisine ne Make T Time to G Give Back
Timing
January to February March to June July to September October to December
Activation
Rebate ($1 off greeting card) Retail POS (Case Card/Glorifier) National Sweepstakes (Text to win trip to summer concert at WV; highlight activation outside of store) Retail POS (Case Card/Glorifier, necker) Food Pairing Recipe and National Tie-In Partner* Cross-Merch Rebate Quality Display Retail POS (case card/glorifier with recipe tear away pad) Charitable Contribution (Tied to % of purchase; towards Wente Foundation for Arts Education) Quality Display Retail POS (Case Card/Glorifier, necker)
2018 Off-Premise Programming
Company Confidential
2018 Off-Premise Programming
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