2015 OUTSTANDING YOUNG AGENTS COMMITTEE: Membership Development - - PowerPoint PPT Presentation
2015 OUTSTANDING YOUNG AGENTS COMMITTEE: Membership Development - - PowerPoint PPT Presentation
2015 OUTSTANDING YOUNG AGENTS COMMITTEE: Membership Development The Young Agents Council of the Michigan Association of Insurance Agents Membership Development In recognition of the outstanding efforts of a state Young Agents Committee for
In recognition of the outstanding efforts of a state Young Agents Committee for excellent achievement in recruiting and maintaining Young Agent participation in association activities.
The Young Agents Council of the Michigan Association of Insurance Agents
Membership Development
Our Presenters
Chair: Kelly Hume Duclos Insurance Agency Saginaw 989-781-2662 khume@duclosagency.com Vice Chair: Adam Jackson Ron Jackson Insurance Agency Kalamazoo 269-345-8577 ajackson@ronjacksonins.com Past Chair: Erich Ehlert Troy Metro Agency Troy 248-813-8540 erich@troymetroagency.com MAIA Staff Liaison: Rita LaMoreaux MAIA, Lansing 517-327-8034 rlamoreaux@michagent.org
YAC Membership Initiative
Goal:
- To involve more company members in YAC
- To bring in new agents into YAC.
- Greater participation in YAC Events
- More connection with MAIA members
How:
- YAC Membership Task Force
Outcome:
- YAC Ambassador Program
- Mentoring
Who
- Young Agents
- YAC Council Members
- MAIA Company Partners Ambassadors
- MAIA YAC Liaison
Plan
- Identify MAIA Partners who are supporters of YAC. They are the
YAC Ambassadors.
- Provide the Partners with a postcard and information to pass
along to young agents while on office visits.
- YAC Ambassador will then send the young agent information to
the MAIA YAC Liaison.
Plan
- YAC Liaison will make an initial contact with the young agent,
send out a packet of information about the association and YAC, add agent to a mailing list
- YAC Liaison will identify a YAC Council member in the
geographic area of the young agent.
- Council member will contact the young agent to offer
mentoring assistance and more information on YAC.
Results
- In the first 8 months the mailing list grew from 0-61
agents and continues to grow.
- Mentorships created between young agents.
- 20% of those have attended at least one YAC event.
- Greater company Partner involvement with more
asking how they can help.
- New YAC Council Members
Results
- Greater YAC reach throughout the entire state of
Michigan.
- Company Partners feel more involved in the
association.
- Members feel as if they great buy-in to the association.
Marketing of Program
- Postcard introduction piece created.
- Mailed out folder of YAC and MAIA information.
- Articles in the MAIA Magazine.
- Facebook posts on the program.
Ambassador Wendy Loveless with young agents she invited
Thank you from Michigan YAC
Questions
Our Presenters
Chair: Kelly Hume Duclos Insurance Agency Saginaw 989-781-2662 khume@duclosagency.com Vice Chair: Adam Jackson Ron Jackson Insurance Agency Kalamazoo 269-345-8577 ajackson@ronjacksonins.com Past Chair: Erich Ehlert Troy Metro Agency Troy 248-813-8540 erich@troymetroagency.com MAIA Staff Liaison: Rita LaMoreaux MAIA, Lansing 517-327-8034 rlamoreaux@michagent.org