Q1 2015 IR Presentation May 07, 2015 Page 1 | May 07, 2015 - - PowerPoint PPT Presentation

q1 2015
SMART_READER_LITE
LIVE PREVIEW

Q1 2015 IR Presentation May 07, 2015 Page 1 | May 07, 2015 - - PowerPoint PPT Presentation

Q1 2015 IR Presentation May 07, 2015 Page 1 | May 07, 2015 Agenda 1 Q1 2015 At a Glance 2 Q1 2015 Financial Performance Review Q1 2015 Operational Performance Broadcasting German-speaking 3.1 3 Digital & Adjacent 3.2


slide-1
SLIDE 1

Page 1 | May 07, 2015

May 07, 2015

IR Presentation

Q1 2015

slide-2
SLIDE 2

Page 2 | May 07, 2015

4 1

Q1 2015 – At a Glance

2

Q1 2015 – Financial Performance Review Summary & Outlook

Agenda

Broadcasting German-speaking Digital & Adjacent Content Production & Global Sales Q1 2015 – Operational Performance

3

3.1 3.3 3.2

slide-3
SLIDE 3

Page 3 | May 07, 2015

Thomas Ebeling Chief Executive Officer

At a Glance

Q1 2015

slide-4
SLIDE 4

Page 4 | May 07, 2015

Key financials – Q1 2015

[Q1 2015 vs. Q1 2014, in EURm]

Revenues Recurring EBITDA Underlying net income

Continuing operations.

654.6 152.7 69.9

+12.7% ✔ +9.0% ✔ +25.4% ✔

1 2 3 4

Q1 2015 – At a Glance

slide-5
SLIDE 5

Page 5 | May 07, 2015

Continued dynamic growth across all three business segments

Continuing operations.

1 2 3 4

Digital & Adjacent Broadcasting German-speaking Content Production & Global Sales

TV Advertising +4.2% Distribution +26.4% Digital Entertainment +21.3% Digital Commerce +44.3% Adjacent +12.0%

Revenue growth vs. Q1 2014

+EUR 22m

(Q1 2015: EUR 471m)

+EUR 20m

(Q1 2015: EUR 46m)

+EUR 32m

(Q1 2015: EUR 138m)

+4.8% +75.6% +30.4%

Q1 2015 – At a Glance

slide-6
SLIDE 6

Page 6 | May 07, 2015

Major operational highlights in Q1 2015

ProSiebenSat.1 with positive ad performance in Q1

New Digital & Adjacent vertical established: Beauty & Accessories

Growing rate of returning shows, totaling 40% of production portfolio in Q11

Best Q1 TV ratings performance in the last nine years

1 2 3 4

Q1 2015 – At a Glance

  • 1. Relates to Red Arrow Entertainment Group produced shows with revenues booked in Q1 2015.
slide-7
SLIDE 7

Page 7 | May 07, 2015

Well on track to hit our 2018 Group revenue growth target

Continuing operations.

1 2 3 4

Degree of achievement

53% 126% 51%

59%

300 600 100 1,000 158 308 126 593

200 400 600 800 1.000 Broadcasting German-speaking Digital & Adjacent Content Production & Global Sales Group CMD 2018 target Achievement by Q1 2015

[Achievement by Q1 2015, in EURm]

37.5%

linear projection

  • f CMD target

Q1 2015 – At a Glance

slide-8
SLIDE 8

Page 8 | May 07, 2015

We confirm our 2015 segment revenue growth assumptions…

Continuing operations.

Digital & Adjacent Content Production & Global Sales

1 2 3

Broadcasting German-speaking

Revenues vs. FY 2014

low single- digit growth double-digit growth high single- digit growth

1 2 3 4

Q1 2015 – At a Glance

slide-9
SLIDE 9

Page 9 | May 07, 2015

… and maintain our positive 2015 full-year guidance

Continuing operations.

Recurring EBITDA and underlying net income above prior year Digital & Adjacent with double-digit revenue growth Ad performance at least in line with positive net TV ad market Mid to high-single digit Group revenue growth

1 2 3 4

Q1 2015 – At a Glance

✔ ✔ ✔ ✔

slide-10
SLIDE 10

Page 10 | May 07, 2015

  • Dr. Gunnar Wiedenfels

Chief Financial Officer

Financial Performance Review

Q1 2015

slide-11
SLIDE 11

Page 11 | May 07, 2015

200 400 600

Q1 2015: double-digit revenue growth translates into EUR 13m recurring EBITDA improvement

50 100 150

152.7 140.1 +12.7% Q1 2015 581.1 654.6 Q1 2014 +9.0%

Consolidated revenues [in EURm] Recurring EBITDA [in EURm]

Q1 2015 Q1 2014 Recurring EBITDA margin: 23.3% (-0.8%pts)

1 2 3 4

Continuing operations. Q1 2015 – Financial Performance Review

slide-12
SLIDE 12

Page 12 | May 07, 2015

Q1 2015: key revenue growth drivers of ProSiebenSat.1

Broadcasting German-speaking Key Group revenue growth drivers [Q1 2015 external revenues, growth rates in percent] Digital & Adjacent Content Production & Global Sales

Continuing operations.

TV advertising EUR 436.6m, +4.2% Digital Entertainment EUR 52.0m, +21.3% Red Arrow EUR 45.6m, +75.6% Distribution EUR 25.6m, +26.4% Digital Commerce EUR 69.5m, +44.3% Adjacent EUR 16.6m, +12.0% EUR 470.8m, +4.8% EUR 138.2m, +30.4% EUR 45.6m, +75.6%

1 2 3 4

Q1 2015 – Financial Performance Review

slide-13
SLIDE 13

Page 13 | May 07, 2015

Q1 2015: significant improvement of financial result and underlying net income

Continuing operations.

  • 60
  • 40
  • 20

20

  • 28.4
  • 38.3
  • 25.9%

Financial result [in EURm]

Q1 2015 Q1 2014

1 2 3 4

Q1 2015 – Financial Performance Review

20 40 60 80

+25.4% Q1 2015 69.9 Q1 2014 55.7

Underlying net income [in EURm]

slide-14
SLIDE 14

Page 14 | May 07, 2015

Broadcasting German-speaking: solid revenue growth of TV advertising and distribution business

Continuing operations.

External revenues and recurring EBITDA [in EURm]

1 2 3 4

Q1 2015 – Financial Performance Review

Q1 2015 Q1 2014 y-o-y Comments

  • Ext. revenues

470.8 449.2 +4.8% TV advertising revenue growth driven by positive advertising environment and positive Easter effect. Distribution revenues increased due to continued strong demand for HD channels. TV advertising 436.6 418.9 +4.2% Distribution 25.6 20.3 +26.4%

  • Rec. EBITDA

125.8 119.8 +5.0%

  • Rec. EBITDA increase in line with revenue

growth.

slide-15
SLIDE 15

Page 15 | May 07, 2015

Digital & Adjacent: dynamic revenue and recurring EBITDA growth driven by all key assets

External revenues and recurring EBITDA [in EURm]

Continuing operations.

1 2 3 4

Q1 2015 – Financial Performance Review

Q1 2015 Q1 2014 y-o-y Comments

  • Ext. revenues

138.2 105.9 +30.4% Dynamic organic revenue growth in Digital Entertainment and Digital Commerce, and consolidation effect of Aeria Games and moebel.de. Digital Entertainment 52.0 42.9 +21.3% Digital Commerce 69.5 48.2 +44.3% Adjacent 16.6 14.8 +12.0%

  • Rec. EBITDA

26.8 23.8 +12.5% Rec. EBITDA improvement despite continued investments.

slide-16
SLIDE 16

Page 16 | May 07, 2015

Content Production & Global Sales: revenue growth driven by US production business

Continuing operations.

1 2 3 4

External revenues and recurring EBITDA [in EURm]

Q1 2015 – Financial Performance Review

Q1 2015 Q1 2014 y-o-y Comments

  • Ext. revenues

45.6 26.0 +75.6% Strong organic revenue growth driven by returning shows (esp. “Married at first sight”, “Little Women”); positive consolidation effects from the acquisition

  • f Half Yard. Global Sales revenues from

“BOSCH” and “100 Code” also contributed positively. Total revenues 55.6 36.5 +52.3%

  • Rec. EBITDA

0.7

  • 2.5

+127% Continued improvement

  • f

segment profitability.

slide-17
SLIDE 17

Page 17 | May 07, 2015

Q1 2015: Group P&L – improvement of almost all key metrics

Continuing operations.

  • 1. After non-controlling interests.

1 2 3 4

Q1 2015 – Financial Performance Review

[in EURm] Q1 2015 Q1 2014 Δ Revenues 654.6 581.1 +12.7% Recurring EBITDA 152.7 140.1 +9.0% Non-recurring items

  • 6.8
  • 4.3

+59.6% EBITDA 145.9 135.9 +7.4% Depreciation and amortization

  • 28.7
  • 26.0

+10.4% Operating result (EBIT) 117.2 109.9 +6.6% Financial result

  • 28.4
  • 38.3
  • 25.9%

Thereof interest result

  • 21.5
  • 30.8
  • 30.4%

Earnings before tax (EBT) 88.8 71.6 +24.1% Net income1 61.1 49.0 +24.6% Underlying net income 69.9 55.7 +25.4%

slide-18
SLIDE 18

Page 18 | May 07, 2015

Net debt [in EURm]

1,5921 1,500 92 500 1.000 1.500

Q1 2015: our financial leverage improved to 1.7x

Financial leverage: Net debt/LTM recurring EBITDA (LTM recurring EBITDA of EUR 859.9m (previous year: EUR 802.5m) for continuing operations).

  • 1. After reclassification of cash and cash equivalents of Eastern European operations.

03/31/2014 Change in net debt 03/31/2015 Financial leverage at 1.7x as of March 31, 2015

Net financial debt

1 2 3 4

Q1 2015 – Financial Performance Review

slide-19
SLIDE 19

Page 19 | May 07, 2015

Financial targets for 2015

Continuing operations.

Financial leverage Underlying net income Recurring EBITDA Group revenue growth

mid to high-single digit above prior year above prior year 1.5x – 2.5x

1 2 3 4

Q1 2015 – Financial Performance Review

slide-20
SLIDE 20

Page 20 | May 07, 2015

Thomas Ebeling Chief Executive Officer

TV Performance

Broadcasting German-speaking

slide-21
SLIDE 21

Page 21 | May 07, 2015

Strong viewer share growth across German-speaking markets

1 2 3 4

Broadcasting German-speaking / TV Performance

Basis for GER: All German TV households (Germany + EU), A 14-49 years; Mon-Sun, full day 3-3h. Source: AGF in cooperation with GfK / TV Scope / ProSiebenSat.1 TV Deutschland. Basis for CH: D-CH, A 15-49; Mon-Sun, full day. Source: Mediapulse TV-Panel. Basis for A: A12-49; Mon-Sun, full day 3-3h, P7 MAXX Austria and S1 Gold Austria (both from Jul 15, 2014, onwards). Source: AGTT / GfK: Fernsehforschung / Evogenius Reporting.

Q1 2014 Q1 2015 Germany 28.4% 28.9% Austria 20.2% 21.5% Switzerland 18.3% 16.3%

slide-22
SLIDE 22

Page 22 | May 07, 2015

Strong viewer share growth across German-speaking markets

1 2 3 4

Broadcasting German-speaking / TV Performance Basis: All German TV households (Germany + EU), A 14-49 years; Mon-Sun, full day 3-3h; P7S1 w/o N24 & w/o 9live, sixx from Feb 1, 2011 onward, SAT.1 Gold from Jan 17, 2013 onward, ProSieben MAXX from Sep 3, 2013 onward. Source: AGF in cooperation with GfK / TV Scope / ProSiebenSat.1 TV Deutschland.

27.7 27.7 27.8 28.4 27.5 28.5 26.6 28.4

28.9

Q1 2007 Q1 2008 Q1 2009 Q1 2010 Q1 2011 Q1 2012 Q1 2013 Q1 2014 Q1 2015

23 24 25 26 27 28 29 30

Audience shares (A14-49) [Full day; in percent]

slide-23
SLIDE 23

Page 23 | May 07, 2015

… with the highest lead ever over RTL

Basis: All German TV households (Germany + EU), A 14-49 years; Mon-Sun, full day 3-3h; RTL Mediengruppe w/o RTL II, RTL Nitro from Apr 1, 2012 onward, P7S1 w/o N24 & w/o 9live, sixx from Feb 1, 2011 onward, SAT.1 Gold from Jan 17, 2013 onward, ProSieben MAXX from Sep 3, 2013 onward. Source: AGF in cooperation with GfK / TV Scope / ProSiebenSat.1 TV Deutschland.

1 2 3 4

Broadcasting German-speaking / TV Performance

Audience shares (A14-49) [Full day; in percent]

27.7 27.7 27.8 28.4 27.5 28.5 26.6 28.4 28,9 27.3 27.2 28.1 29.1 31.0 29.1 28.1 26.4 24,9

Q1 2007 Q1 2008 Q1 2009 Q1 2010 Q1 2011 Q1 2012 Q1 2013 Q1 2014 Q1 2015

23 24 25 26 27 28 29 30 31 32

28.9 Δ 4.0%pts 24.9

slide-24
SLIDE 24

Page 24 | May 07, 2015

Dynamic ratings growth over competition in Q1 2015

Basis: All German TV households (Germany + EU), A 14-49 years; Mon-Sun, full day 3-3h; RTL Mediengruppe w/o RTL II. Source: AGF in cooperation with GfK / TV Scope / ProSiebenSat.1 TV Deutschland.

1 2 3 4

Broadcasting German-speaking / TV Performance

27.8 29.3 29,6 26.7 24.0 24,0

January February March

22 23 24 25 26 27 28 29 30

29.6 Δ 5.6%pts 24.0

Audience shares (A14-49) [Full day; in percent]

slide-25
SLIDE 25

Page 25 | May 07, 2015

Successful new formats launched in prime time

1 2 3 4

Broadcasting German-speaking / TV Performance Basis: All German TV households (Germany + EU), A 14-49 years; prime time 20-23h. Source: AGF in cooperation with GfK / TV Scope / ProSiebenSat.1 TV Deutschland.

Audience share (max.)

“Die Ungehorsame”

12.6% “Einstein” 13.8%

“The Flash”

up to

20.3%

“Gotham”

up to

20.3%

“Laura Diamond”

up to

12.1%

“Stalker”

up to

14.4% German fiction US series

slide-26
SLIDE 26

Page 26 | May 07, 2015

Continued growth of small channels

1 2 3 4

Broadcasting German-speaking / TV Performance

Audience shares (A14-49) [Full day; in percent]

All figures: Q1 2015 vs. Q1 2014. Basis: All German TV households (Germany + EU), A 14-49 years; Mon-Sun, full day 3-3h. Source: AGF in cooperation with GfK / TV Scope / ProSiebenSat.1 TV Deutschland.

1.4%

±0.0%pts

1.2%

+0.7%pts

1.1%

+0.3%pts

slide-27
SLIDE 27

Page 27 | May 07, 2015

Our focus for the upcoming months

3 1

Increase audience share

2

Build share in female target groups Leverage digital synergies to drive viewer loyalty

1 2 3 4

Broadcasting German-speaking / TV Performance

slide-28
SLIDE 28

Page 28 | May 07, 2015

Thomas Ebeling Chief Executive Officer

Ad Market Performance

Broadcasting German-speaking

slide-29
SLIDE 29

Page 29 | May 07, 2015

Positive advertising start in Q1 2015

1 2 3 4

Broadcasting German-speaking / Ad Market Performance

✔ ✔ ✔

P7S1 German-speaking FTA also with strong TV ad growth of 4.2% Continued increase of TV share in media mix1 First customers for regional TV advertising

Strong German net TV ad market growth in Q1

Continued positive net pricing development

  • 1. Source: Nielsen; gross figures excluding YouTube and Facebook.
slide-30
SLIDE 30

Page 30 | May 07, 2015

Continued leading ad share position in Germany Switzerland Austria Germany Q1 2014 Q1 2015 27.8% 44.4% 35.0% 29.0% 43.6% 35.8%

ProSiebenSat.1 gross TV advertising market share [in percent]

Source: Nielsen Media Research (Germany), Media Focus (Austria, Switzerland).

1 2 3 4

Broadcasting German-speaking / Ad Market Performance

slide-31
SLIDE 31

Page 31 | May 07, 2015

TV continues to benefit at the expense of other media

Gross ad spendings, Germany [in percent and %pts; Q1 2015 vs. Q1 2014]

Source: Nielsen Media Research. Online exclusive search, affiliate and others not reporting their bookings to Nielsen (e.g. Youtube, Facebook).

1 2 3 4

Broadcasting German-speaking / Ad Market Performance

Outdoor, Cinema Magazines Newspaper Radio TV Total Online

  • 0.8%pts
  • 0.2%pts
  • 0.2%pts

+1.0%pts 100.0% 46.3% 11.0% 5.9% 17.1% 13.7% 6.0% Share of segment Change in media mix +0.4%pts

  • 0.2%pts
slide-32
SLIDE 32

Page 32 | May 07, 2015

7 out of 10 biggest industries increased TV share

439 416 319 317 220 206 168 138 104 76 3.020 14.5% 13.8% 10.6% 10.5% 7.3% 6.8% 5.6% 4.6% 3.5% 2.5% +17.4% +7.0% +16.9% +0.0% +46.5%

  • 2.0%
  • 5.5%

+3.9%

  • 6.7%
  • 18.3%

+1.9%pts

  • 1.9%pts

+1.2%pts +4.8%pts +8.4%pts

  • 8.0%pts

+0.6%pts

  • 0.1%pts

+1.3%pts +0.9%pts 100.0% +6.0% +1.0%pts

Gross TV ad spendings of top 10 TV industries, Germany [in EURm, percent and %pts; Q1 2015 vs. Q1 2014]

in EURm Share Δ Δ TV in media mix 171 65 27 46

  • 4

70

  • 10

5

  • 8
  • 17

Source: Nielsen Media Research (excl. Media & Publishing and Other Advertising).

1 2 3 4

Broadcasting German-speaking / Ad Market Performance

Detergents Beverages Finance Pharmacy Food Cosmetics & Toiletries Motor Vehicles Telecommunication Business Services Trade & Shipment in EURm Total

slide-33
SLIDE 33

Page 33 | May 07, 2015

Continued CPT increases in Q1

CPT = Cost Per Thousand. Adults 14-49, Mon-Sun, full day 3-3 h. Base: all TV households in Germany (D+EU) / Source: AGF in cooperation with GfK / TV Scope / SevenOne Media / Pricing & Media Strategy.

1 2 3 4

Broadcasting German-speaking / Ad Market Performance

5.4 4.5 11.8 17.2 9.2

Gross CPT growth Q1 2015 [in percent vs. Q1 2014]

slide-34
SLIDE 34

Page 34 | May 07, 2015

Significant net CPT increases since 2009

1 2 3 4

Broadcasting German-speaking / Ad Market Performance

Net CPT development [Index: 2007=100]

80 90 100 110 120 130

2007 2008 2009 2010 2011 2012 2013 2014 2015 Estimate

Market

Basis: All TV-HH (D+EU), TA 1-30; SevenOne Media: SAT.1, ProSieben, kabel eins; IP: RTL, VOX. Source: AGF/GfK, TV Scope, SevenOne Media, Pricing & Media Strategy, own calculations.

slide-35
SLIDE 35

Page 35 | May 07, 2015

Approved by Federal Administrative Court High demand in market for regional TV ads

First cases of regional TV advertising realized

First successful pilot cases set up in NRW, Hessen and BW

1 2 3 4

Broadcasting German-speaking / Ad Market Performance Utility providers Lotteries Breweries Car dealers Furniture dealers Retailers

March: Transmission areas of UnitymediaKabelBW: Hessen, North Rhine-Westphalia, Baden Württemberg May: Bavaria; Q3 2015: all other transmission areas of Kabel Deutschland (all other regions)

slide-36
SLIDE 36

Page 36 | May 07, 2015

Microsite with videos and store locator Automatic display of all stores nearby Store websites linked via QR Codes

1 2 3 4

Broadcasting German-speaking / Ad Market Performance

First regional overlay on national TV Spot via HbbTV geo-targeting

Pilot Case

„Proof of Concept“ Product Launch Q3 2015

slide-37
SLIDE 37

Page 37 | May 07, 2015

H1 impacted by Easter and sport event timing in 2014

1 2 3 4

Broadcasting German-speaking / Ad Market Performance Source: ProSiebenSat.1 estimate.

German net TV ad market growth by quarter

March April

Expected Easter and soccer effects on net TV ad market, growth 2015 vs. 2014

2015

[in percent] [in percent]

May June Q1 Q2 2014 2015 2014 2015

  • March 2015 benefitted from

earlier Easter

  • April 2015 negative due to

Easter effect

  • May 2015 likely as well soft -

no WC soccer related pull forward effects from June into May as in prior year

  • June 2015 expected strong

Q2 TV ad market overall expected to be slightly growing vs. previous year

slide-38
SLIDE 38

Page 38 | May 07, 2015

First three quarters of 2014 had a higher share than annual average for P7S1, leading to tougher comparables until Q4

1 2 3 4

Broadcasting German-speaking / Ad Market Performance

Q1 2014 Q2 2014

ProSiebenSat.1 estimated net TV ad share vs. IP Germany, 2014 [deviation vs. average share in 2014]

Q3 2014 Q4 2014

Ø

Q4 will drive P7S1 2015 ad share performance

slide-39
SLIDE 39

Page 39 | May 07, 2015

Solid single-digit net TV ad market growth forecast

+2-3%

German net TV ad market estimates 2015

+1.9% +3.2%

Source: Warc Consensus Ad Forecast January 2015, ZenithOptimedia Advertising Expenditure Forecasts March 2015, ProSiebenSat.1 estimate.

1 2 3 4

Broadcasting German-speaking / Ad Market Performance

Consensus Ad Forecast P7S1 internal market estimate

slide-40
SLIDE 40

Page 40 | May 07, 2015

Sales outlook 2015

3 1 2 4

German net TV advertising market growth of 2-3% P7S1 to grow at least in line with market Net CPTs to further increase due to increased value of reach New business to benefit from first regional customers

1 2 3 4

Broadcasting German-speaking / Ad Market Performance

slide-41
SLIDE 41

Page 41 | May 07, 2015

Conrad Albert Chief Legal, Distribution & Regulatory Affairs Officer

Distribution

Broadcasting German-speaking

slide-42
SLIDE 42

Page 42 | May 07, 2015

Dynamic growth of Q1 revenue and HD subscribers

  • 1. Q1 2015 vs. Q1 2014.

Note: HD Free-to-air subscribers shown; paying subscriber figures as reported by platform partners (EoP; subject to subsequent adjustments by platform partners); total of 5.6m.

1 2 3 4

Broadcasting German-speaking / Distribution

+1.0m

+21%

EUR +5.4m

+26%

P7S1 distribution revenue growth1 P7S1 HD subscriber growth1

slide-43
SLIDE 43

Page 43 | May 07, 2015

Additional deals signed to push HD and Pay TV reach

  • 1. Primacom ~1.1m and telecolumbus ~1.1m addressable households. 2. UPC Austria 0.5m and UPC Switzerland 1.4m addressable households.

1 2 3 4

Broadcasting German-speaking / Distribution

Deal extensions for more than 3 years Inclusion of 2 FTA channels and extension of mobile, streaming and catch up rights Reach increase for Pay TV channels Deals with beneficial terms and conditions

slide-44
SLIDE 44

Page 44 | May 07, 2015

HD platform All P7S1 HD channels available as of launch

Terrestrial distribution milestone deal signed

Note: Media Broadcast is the service provider owning the license for terrestrial signal distribution.

1 2 3 4

Broadcasting German-speaking / Distribution

“DVB-T2” leads to first time monetization of terrestrial distribution for broadcasters Launch and monetization in 2017

slide-45
SLIDE 45

Page 45 | May 07, 2015

Digital & Adjacent

  • Dr. Christian Wegner

Chief Digital & Adjacent Officer

slide-46
SLIDE 46

Page 46 | May 07, 2015

  • Ext. revenues
  • Rec. EBITDA

Double digit growth in revenues and rec. EBITDA

1 2 3 4

Digital & Adjacent

[in EURm] [in EURm] 50 100 150

Q1 2015

138.2

Q1 2014

105.9

10 20 30

23.8

Q1 2014 Q1 2015

26.8

  • 1. Entity rec. EBITDA / Ext. revenues.

~20%

EBITDA margin1

+30% +12%

slide-47
SLIDE 47

Page 47 | May 07, 2015

All D&A units contributed to our strong growth …

1 2 3 4

Digital & Adjacent

Revenues [Q1 2015] Revenue growth [Q1 2015 vs. Q1 2014] Digital Entertainment

EUR

52.0m +21%

Adjacent

EUR

16.6m +12%

Digital Commerce

EUR

69.6m +44%

slide-48
SLIDE 48

Page 48 | May 07, 2015

Digital Entertainment

Digital Entertainment Digital Commerce Adjacent

A B C

Ad VoD Pay VoD Games M4R/E 7Travel 7Commerce3 Music, Artist Mgmt., Live, Licensing

… with market leading positions in our seven D&A verticals

Beauty & Accessories4

#1 #1

Top 32

#4 #1

Top 5

#2 #3

Top 5

#1 #1 #1 #1 #2

Top 31

Q1 2015 rev. split

38%

  • 1. SVoD market Germany, according to GfK. 2. Mobile and PC games publisher in Europe, excluding direct publishing by developers, P7S1 estimates. 3. Selected assets only; not fully consolidated.
  • 4. Acquisitions of remaining 53% equity stake in Flaconi (to 100%) and additional 52% equity stake in Amorelie (to 75%), both signed in Q1 2015 with envisaged closing in Q2 2015.

1 2 3 4

Digital & Adjacent

12% 50%

increased stake Market position

slide-49
SLIDE 49

Page 49 | May 07, 2015 [in EURm, gross revenues]

… to be further boosted in full year Solid Q1 growth in premium video ad market …

  • 1. Source: Nielsen Media Research Jan-March; German instream video ad market without Google / YouTube, Amazon, Facebook, longtail ad networks (Smartclip, etc.)

ProSiebenSat.1 maintaining #1 position in a growth market

1 2 3 4

Digital & Adjacent / Digital Entertainment

A

+15%

ProSiebenSat.1

#1

in premium video ad market1

Nielsen in-stream video ad market1

Ongoing increase of video ads

  • n smartphones and tablets

Continued shift from classic display to video ads Growth of programmatic buying for online video 87 76 Q1 2014 Q1 2015

slide-50
SLIDE 50

Page 50 | May 07, 2015

Studio71 is now the #1 Multi Channel Network in Germany

Digital Entertainment

#1 German MCN in video views

1 2 3 4

Digital & Adjacent / Digital Entertainment

A

  • 1. Video views of Top 10 German MCNs according to ComScore YouTube Partners Report, March 2015.

German desktop video views1

#1

  • Focus on fewer channels & intensive webstar relations
  • Own successful web-only content, e.g. Let’s Play Poker
  • New Branded Entertainment clients, e.g. Coca Cola, Red Bull

Growth drivers for Studio71

slide-51
SLIDE 51

Page 51 | May 07, 2015

maxdome continues to grow in Q1 2015 …

+78% +109% +53%

SVoD subscribers Total video views Total user base

1 2 3 4

Digital & Adjacent / Digital Entertainment

A

Note: All figures Q1 2015 vs. Q1 2014.

slide-52
SLIDE 52

Page 52 | May 07, 2015

Initial results in line with maxdome projections … … to be boosted in the full year by additional Unitymedia Horizon users1

… with further upside from Unitymedia distribution deal

1 2 3 4

Digital & Adjacent / Digital Entertainment

A

Partnership recently launched in March 2015 Positive customer response to maxdome service on Unitymedia

>70,000

net adds to Horizon TV in Q4 20141

maxdome embedded into Unitymedia services e.g., Horizon set-top box

  • 1. The majority of Unitymedia Horizon customers will be maxdome subscribers. 2. Unitymedia KabelBW 2014 Results.
slide-53
SLIDE 53

Page 53 | May 07, 2015

We have a broad investment portfolio with >60 assets

Note: Investments based on straight equity or equity-like components by entire D&A segment, incl. Accelerator; “other investments” by Digital Entertainment and Adjacent not shown.

  • 1. On a non-diluted basis (warrants and convertibles included in <10%). 2. Majority acquisitions in Flaconi and Amorelie signed in Q1 2015 with envisaged closing in Q2 2015.

B

Minorities (10-50%)1 Majorities (>50%)2 Minorities (<10%)1

~30 assets 13 assets ~20 assets

Selection Selection Selection

1 2 3 4

Digital & Adjacent / Digital Commerce

slide-54
SLIDE 54

Page 54 | May 07, 2015

Our Travel vertical is growing twice as fast as the market …

1 2 3 4

Digital & Adjacent / Digital Commerce

B

  • Strong TV synergies
  • CRM2 optimization
  • SEO3 excellence

7Travel growth drivers

  • 1. Weighted average growth of relevant markets (OTA packaged tours, Independent Virtual Tour Operators, Gift voucher market, Car rental, supplier sites & OTAs, Weather). Source: TravelTainment,

PhoCuswright, AGOF, PS71 estimates. 2. CRM: Customer Relationship Management. 3. SEO: Search Engine Optimization.

[in %1]

25 11

Relevant market

Growth rate comparison

Relevant market

~2x

Growth rate Q1 2015 vs. Q1 2014

slide-55
SLIDE 55

Page 55 | May 07, 2015

… and now comprises six assets

1 2 3 4

Digital & Adjacent / Digital Commerce

B

#1 #3 #1 #1 Top 5

Market position

NEW1

  • 1. 100% share in Discavo.

EUR

~160m

LTM revenues

slide-56
SLIDE 56

Page 56 | May 07, 2015

Established Beauty & Accessories vertical

1 2 3 4

Digital & Adjacent / Digital Commerce

B

  • 1. Acquisitions of remaining 53% equity stake in Flaconi and additional 52% equity stake in Amorelie, both signed in Q1 2015 with envisaged closing in Q2 2015.
  • 2. Amorelie, Flaconi and Valmano have been minority assets, thus revenues are not consolidated.

#2 in

  • nline beauty & care

#1 in sexual wellness main-stream Top 5 in

  • nline jewelry retail

100%1 75%1 51%

+170%

Q1 2015 vs. Q1 20142

ProSiebenSat.1 stake

slide-57
SLIDE 57

Page 57 | May 07, 2015

1 2 3 4

Digital & Adjacent / Digital Commerce

B Amorelie launches in France, supported by our Media Alliance

Our asset Amorelie “exported” to France Export supported by Media Alliance partner TF1

Our Pan-European Media Alliance with >200m reach

slide-58
SLIDE 58

Page 58 | May 07, 2015

Strong revenue growth …

Our M4R/E investments deliver strong growth

1 2 3 4

Digital & Adjacent / Digital Commerce

B

7Ventures revenues1

Q1 2015 Q1 2014 ~25% … with an expanding portfolio of international deals

Market leader in fashion subscription retailing Market leader in wearables Leading customer rewards app Market leader in fitness dance classes

  • 1. Total 7Ventures business (incl. International, Austria, Switzerland and Legacy). 2. Exit proceeds in Q3 2014, but continuing partnership.
slide-59
SLIDE 59

Page 59 | May 07, 2015

Starwatch position expanded with tour co-production activities

1 2 3 4

Digital & Adjacent / Adjacent

  • 1. 6 out of our own 10 prime LP releases entered the status ‘Top5’ in overall Q1 weekly overviews. 2. a-ha homepage.

Photo credit: Universal Music.

C

36m

a-ha albums sold worldwide2

Closed co-production deal for a-ha come backtour Successful Q1 label releases

60%

Top 5 hit rate in German charts1

slide-60
SLIDE 60

Page 60 | May 07, 2015

Digital & Adjacent – outlook

1 2 3 4

Digital & Adjacent

Deliver double digit revenue growth in FY 2015 Build new digital verticals Further internationalize with more imports and exports

1 2 3

slide-61
SLIDE 61

Page 61 | May 07, 2015

Content Production & Global Sales

Thomas Ebeling Chief Executive Officer

slide-62
SLIDE 62

Page 62 | May 07, 2015

Outstanding growth in revenues and rec. EBITDA

1 2 3 4

Content Production & Global Sales

  • Ext. revenues
  • Rec. EBITDA

45.6 26.0

Q1 2015 Q1 2014

  • 2.5

0.7

Q1 2015 Q1 2014

+76% +127%

[in EURm] [in EURm]

slide-63
SLIDE 63

Page 63 | May 07, 2015

Record breaking Amazon series Bosch recommissioned

1 2 3 4

Content Production & Global Sales

Season 2 ordered only one month after the release of season 1

  • 1. Across all movies and TV series in its first four weeks.

Biggest debut weekend ever for an Amazon Original Series Most watched show on Amazon Prime Instant Video1

slide-64
SLIDE 64

Page 64 | May 07, 2015

Continued ratings success of returning English language shows

1 2 3 4

Content Production & Global Sales Season 13 Season 5 Season 5 Season 2 Season 2 Season 3

40%

  • f productions

are returning series1

  • 1. Red Arrow Entertainment Group produced shows with revenues booked in Q1 2015.
slide-65
SLIDE 65

Page 65 | May 07, 2015

Hot from MIPTV: sales and acquisition highlights

1 2 3 4

Content Production & Global Sales

First original drama to be commissioned by Hulu in Japan Tape rights picked up by Red Arrow International. Already sold in 5 territories Scandi crime drama sold to Mediaset Italy

80% above

channel average

  • n DR1

(Denmark)

slide-66
SLIDE 66

Page 66 | May 07, 2015

Future partnership with Europe’s #1 motion capture studio

1 2 3 4

Content Production & Global Sales

Portfolio includes: "Star Wars: The Force Awakens“, "Avengers: Age of Ultron“, "Dawn of the Planet of the Apes“ Joint initiative to develop high-end scripted TV drama for the international market Initial 1 year co-development and distribution agreement (worldwide incl. UK), with option to extend

slide-67
SLIDE 67

Page 67 | May 07, 2015

Summary & Outlook

Thomas Ebeling Chief Executive Officer

slide-68
SLIDE 68

Page 68 | May 07, 2015

We confirm our positive full-year guidance

1 2 3 4

Summary & Outlook Continuing operations.

Recurring EBITDA and underlying net income above prior year Digital & Adjacent with double-digit revenue growth Ad performance at least in line with positive net TV ad market Mid to high-single digit Group revenue growth

✔ ✔ ✔ ✔

slide-69
SLIDE 69

Page 69 | May 07, 2015

Disclaimer

This presentation contains "forward-looking statements" regarding ProSiebenSat.1 Media AG ("ProSiebenSat.1")

  • r ProSiebenSat.1 Group, including opinions, estimates and projections regarding ProSiebenSat.1's or

ProSiebenSat.1 Group's financial position, business strategy, plans and objectives of management and future

  • perations. Such forward-looking statements involve known and unknown risks, uncertainties and other important

factors that could cause the actual results, performance or achievements of ProSiebenSat.1 or ProSiebenSat.1 Group to be materially different from future results, performance or achievements expressed or implied by such forward-looking statements. These forward-looking statements speak only as of the date of this presentation and are based on numerous assumptions which may or may not prove to be correct. No representation or warranty, expressed or implied, is made by ProSiebenSat.1 with respect to the fairness, completeness, correctness, reasonableness or accuracy of any information and opinions contained herein. The information in this presentation is subject to change without notice, it may be incomplete or condensed, and it may not contain all material information concerning ProSiebenSat.1 or ProSiebenSat.1 Group. ProSiebenSat.1 undertakes no obligation to publicly update or revise any forward-looking statements or other information stated herein, whether as a result of new information, future events or otherwise.

slide-70
SLIDE 70

Page 70 | May 07, 2015