Page 1 | May 07, 2015
May 07, 2015
IR Presentation
Q1 2015 IR Presentation May 07, 2015 Page 1 | May 07, 2015 - - PowerPoint PPT Presentation
Q1 2015 IR Presentation May 07, 2015 Page 1 | May 07, 2015 Agenda 1 Q1 2015 At a Glance 2 Q1 2015 Financial Performance Review Q1 2015 Operational Performance Broadcasting German-speaking 3.1 3 Digital & Adjacent 3.2
Page 1 | May 07, 2015
May 07, 2015
IR Presentation
Page 2 | May 07, 2015
4 1
Q1 2015 – At a Glance
2
Q1 2015 – Financial Performance Review Summary & Outlook
Agenda
Broadcasting German-speaking Digital & Adjacent Content Production & Global Sales Q1 2015 – Operational Performance
3
3.1 3.3 3.2
Page 3 | May 07, 2015
Thomas Ebeling Chief Executive Officer
At a Glance
Page 4 | May 07, 2015
Key financials – Q1 2015
[Q1 2015 vs. Q1 2014, in EURm]
Revenues Recurring EBITDA Underlying net income
Continuing operations.
654.6 152.7 69.9
+12.7% ✔ +9.0% ✔ +25.4% ✔
1 2 3 4
Q1 2015 – At a Glance
Page 5 | May 07, 2015
Continued dynamic growth across all three business segments
Continuing operations.
1 2 3 4
Digital & Adjacent Broadcasting German-speaking Content Production & Global Sales
TV Advertising +4.2% Distribution +26.4% Digital Entertainment +21.3% Digital Commerce +44.3% Adjacent +12.0%
Revenue growth vs. Q1 2014
+EUR 22m
(Q1 2015: EUR 471m)
+EUR 20m
(Q1 2015: EUR 46m)
+EUR 32m
(Q1 2015: EUR 138m)
+4.8% +75.6% +30.4%
Q1 2015 – At a Glance
Page 6 | May 07, 2015
Major operational highlights in Q1 2015
✔
ProSiebenSat.1 with positive ad performance in Q1
✔
New Digital & Adjacent vertical established: Beauty & Accessories
✔
Growing rate of returning shows, totaling 40% of production portfolio in Q11
✔
Best Q1 TV ratings performance in the last nine years
1 2 3 4
Q1 2015 – At a Glance
Page 7 | May 07, 2015
Well on track to hit our 2018 Group revenue growth target
Continuing operations.
1 2 3 4
Degree of achievement
53% 126% 51%
59%
300 600 100 1,000 158 308 126 593
200 400 600 800 1.000 Broadcasting German-speaking Digital & Adjacent Content Production & Global Sales Group CMD 2018 target Achievement by Q1 2015
[Achievement by Q1 2015, in EURm]
37.5%
linear projection
Q1 2015 – At a Glance
Page 8 | May 07, 2015
We confirm our 2015 segment revenue growth assumptions…
Continuing operations.
Digital & Adjacent Content Production & Global Sales
Broadcasting German-speaking
Revenues vs. FY 2014
low single- digit growth double-digit growth high single- digit growth
1 2 3 4
Q1 2015 – At a Glance
Page 9 | May 07, 2015
… and maintain our positive 2015 full-year guidance
Continuing operations.
Recurring EBITDA and underlying net income above prior year Digital & Adjacent with double-digit revenue growth Ad performance at least in line with positive net TV ad market Mid to high-single digit Group revenue growth
1 2 3 4
Q1 2015 – At a Glance
✔ ✔ ✔ ✔
Page 10 | May 07, 2015
Chief Financial Officer
Financial Performance Review
Page 11 | May 07, 2015
200 400 600
Q1 2015: double-digit revenue growth translates into EUR 13m recurring EBITDA improvement
50 100 150
152.7 140.1 +12.7% Q1 2015 581.1 654.6 Q1 2014 +9.0%
Consolidated revenues [in EURm] Recurring EBITDA [in EURm]
Q1 2015 Q1 2014 Recurring EBITDA margin: 23.3% (-0.8%pts)
1 2 3 4
Continuing operations. Q1 2015 – Financial Performance Review
Page 12 | May 07, 2015
Q1 2015: key revenue growth drivers of ProSiebenSat.1
Broadcasting German-speaking Key Group revenue growth drivers [Q1 2015 external revenues, growth rates in percent] Digital & Adjacent Content Production & Global Sales
Continuing operations.
TV advertising EUR 436.6m, +4.2% Digital Entertainment EUR 52.0m, +21.3% Red Arrow EUR 45.6m, +75.6% Distribution EUR 25.6m, +26.4% Digital Commerce EUR 69.5m, +44.3% Adjacent EUR 16.6m, +12.0% EUR 470.8m, +4.8% EUR 138.2m, +30.4% EUR 45.6m, +75.6%
1 2 3 4
Q1 2015 – Financial Performance Review
Page 13 | May 07, 2015
Q1 2015: significant improvement of financial result and underlying net income
Continuing operations.
20
Financial result [in EURm]
Q1 2015 Q1 2014
1 2 3 4
Q1 2015 – Financial Performance Review
20 40 60 80
+25.4% Q1 2015 69.9 Q1 2014 55.7
Underlying net income [in EURm]
Page 14 | May 07, 2015
Broadcasting German-speaking: solid revenue growth of TV advertising and distribution business
Continuing operations.
External revenues and recurring EBITDA [in EURm]
1 2 3 4
Q1 2015 – Financial Performance Review
Q1 2015 Q1 2014 y-o-y Comments
470.8 449.2 +4.8% TV advertising revenue growth driven by positive advertising environment and positive Easter effect. Distribution revenues increased due to continued strong demand for HD channels. TV advertising 436.6 418.9 +4.2% Distribution 25.6 20.3 +26.4%
125.8 119.8 +5.0%
growth.
Page 15 | May 07, 2015
Digital & Adjacent: dynamic revenue and recurring EBITDA growth driven by all key assets
External revenues and recurring EBITDA [in EURm]
Continuing operations.
1 2 3 4
Q1 2015 – Financial Performance Review
Q1 2015 Q1 2014 y-o-y Comments
138.2 105.9 +30.4% Dynamic organic revenue growth in Digital Entertainment and Digital Commerce, and consolidation effect of Aeria Games and moebel.de. Digital Entertainment 52.0 42.9 +21.3% Digital Commerce 69.5 48.2 +44.3% Adjacent 16.6 14.8 +12.0%
26.8 23.8 +12.5% Rec. EBITDA improvement despite continued investments.
Page 16 | May 07, 2015
Content Production & Global Sales: revenue growth driven by US production business
Continuing operations.
1 2 3 4
External revenues and recurring EBITDA [in EURm]
Q1 2015 – Financial Performance Review
Q1 2015 Q1 2014 y-o-y Comments
45.6 26.0 +75.6% Strong organic revenue growth driven by returning shows (esp. “Married at first sight”, “Little Women”); positive consolidation effects from the acquisition
“BOSCH” and “100 Code” also contributed positively. Total revenues 55.6 36.5 +52.3%
0.7
+127% Continued improvement
segment profitability.
Page 17 | May 07, 2015
Q1 2015: Group P&L – improvement of almost all key metrics
Continuing operations.
1 2 3 4
Q1 2015 – Financial Performance Review
[in EURm] Q1 2015 Q1 2014 Δ Revenues 654.6 581.1 +12.7% Recurring EBITDA 152.7 140.1 +9.0% Non-recurring items
+59.6% EBITDA 145.9 135.9 +7.4% Depreciation and amortization
+10.4% Operating result (EBIT) 117.2 109.9 +6.6% Financial result
Thereof interest result
Earnings before tax (EBT) 88.8 71.6 +24.1% Net income1 61.1 49.0 +24.6% Underlying net income 69.9 55.7 +25.4%
Page 18 | May 07, 2015
Net debt [in EURm]
1,5921 1,500 92 500 1.000 1.500
Q1 2015: our financial leverage improved to 1.7x
Financial leverage: Net debt/LTM recurring EBITDA (LTM recurring EBITDA of EUR 859.9m (previous year: EUR 802.5m) for continuing operations).
03/31/2014 Change in net debt 03/31/2015 Financial leverage at 1.7x as of March 31, 2015
Net financial debt
1 2 3 4
Q1 2015 – Financial Performance Review
Page 19 | May 07, 2015
Financial targets for 2015
Continuing operations.
Financial leverage Underlying net income Recurring EBITDA Group revenue growth
mid to high-single digit above prior year above prior year 1.5x – 2.5x
1 2 3 4
Q1 2015 – Financial Performance Review
Page 20 | May 07, 2015
Thomas Ebeling Chief Executive Officer
TV Performance
Broadcasting German-speaking
Page 21 | May 07, 2015
Strong viewer share growth across German-speaking markets
1 2 3 4
Broadcasting German-speaking / TV Performance
Basis for GER: All German TV households (Germany + EU), A 14-49 years; Mon-Sun, full day 3-3h. Source: AGF in cooperation with GfK / TV Scope / ProSiebenSat.1 TV Deutschland. Basis for CH: D-CH, A 15-49; Mon-Sun, full day. Source: Mediapulse TV-Panel. Basis for A: A12-49; Mon-Sun, full day 3-3h, P7 MAXX Austria and S1 Gold Austria (both from Jul 15, 2014, onwards). Source: AGTT / GfK: Fernsehforschung / Evogenius Reporting.Q1 2014 Q1 2015 Germany 28.4% 28.9% Austria 20.2% 21.5% Switzerland 18.3% 16.3%
Page 22 | May 07, 2015
Strong viewer share growth across German-speaking markets
1 2 3 4
Broadcasting German-speaking / TV Performance Basis: All German TV households (Germany + EU), A 14-49 years; Mon-Sun, full day 3-3h; P7S1 w/o N24 & w/o 9live, sixx from Feb 1, 2011 onward, SAT.1 Gold from Jan 17, 2013 onward, ProSieben MAXX from Sep 3, 2013 onward. Source: AGF in cooperation with GfK / TV Scope / ProSiebenSat.1 TV Deutschland.
27.7 27.7 27.8 28.4 27.5 28.5 26.6 28.4
28.9
Q1 2007 Q1 2008 Q1 2009 Q1 2010 Q1 2011 Q1 2012 Q1 2013 Q1 2014 Q1 2015
23 24 25 26 27 28 29 30
Audience shares (A14-49) [Full day; in percent]
Page 23 | May 07, 2015
… with the highest lead ever over RTL
Basis: All German TV households (Germany + EU), A 14-49 years; Mon-Sun, full day 3-3h; RTL Mediengruppe w/o RTL II, RTL Nitro from Apr 1, 2012 onward, P7S1 w/o N24 & w/o 9live, sixx from Feb 1, 2011 onward, SAT.1 Gold from Jan 17, 2013 onward, ProSieben MAXX from Sep 3, 2013 onward. Source: AGF in cooperation with GfK / TV Scope / ProSiebenSat.1 TV Deutschland.
1 2 3 4
Broadcasting German-speaking / TV Performance
Audience shares (A14-49) [Full day; in percent]
27.7 27.7 27.8 28.4 27.5 28.5 26.6 28.4 28,9 27.3 27.2 28.1 29.1 31.0 29.1 28.1 26.4 24,9
Q1 2007 Q1 2008 Q1 2009 Q1 2010 Q1 2011 Q1 2012 Q1 2013 Q1 2014 Q1 2015
23 24 25 26 27 28 29 30 31 32
28.9 Δ 4.0%pts 24.9
Page 24 | May 07, 2015
Dynamic ratings growth over competition in Q1 2015
Basis: All German TV households (Germany + EU), A 14-49 years; Mon-Sun, full day 3-3h; RTL Mediengruppe w/o RTL II. Source: AGF in cooperation with GfK / TV Scope / ProSiebenSat.1 TV Deutschland.
1 2 3 4
Broadcasting German-speaking / TV Performance
27.8 29.3 29,6 26.7 24.0 24,0
January February March
22 23 24 25 26 27 28 29 30
29.6 Δ 5.6%pts 24.0
Audience shares (A14-49) [Full day; in percent]
Page 25 | May 07, 2015
Successful new formats launched in prime time
1 2 3 4
Broadcasting German-speaking / TV Performance Basis: All German TV households (Germany + EU), A 14-49 years; prime time 20-23h. Source: AGF in cooperation with GfK / TV Scope / ProSiebenSat.1 TV Deutschland.
Audience share (max.)
“Die Ungehorsame”
12.6% “Einstein” 13.8%
“The Flash”
up to
20.3%
“Gotham”
up to
20.3%
“Laura Diamond”
up to
12.1%
“Stalker”
up to
14.4% German fiction US series
Page 26 | May 07, 2015
Continued growth of small channels
1 2 3 4
Broadcasting German-speaking / TV Performance
Audience shares (A14-49) [Full day; in percent]
All figures: Q1 2015 vs. Q1 2014. Basis: All German TV households (Germany + EU), A 14-49 years; Mon-Sun, full day 3-3h. Source: AGF in cooperation with GfK / TV Scope / ProSiebenSat.1 TV Deutschland.
1.4%
±0.0%pts
1.2%
+0.7%pts
1.1%
+0.3%pts
Page 27 | May 07, 2015
Our focus for the upcoming months
3 1
Increase audience share
2
Build share in female target groups Leverage digital synergies to drive viewer loyalty
1 2 3 4
Broadcasting German-speaking / TV Performance
Page 28 | May 07, 2015
Thomas Ebeling Chief Executive Officer
Ad Market Performance
Broadcasting German-speaking
Page 29 | May 07, 2015
Positive advertising start in Q1 2015
1 2 3 4
Broadcasting German-speaking / Ad Market Performance
✔ ✔ ✔
P7S1 German-speaking FTA also with strong TV ad growth of 4.2% Continued increase of TV share in media mix1 First customers for regional TV advertising
✔
Strong German net TV ad market growth in Q1
✔
Continued positive net pricing development
Page 30 | May 07, 2015
Continued leading ad share position in Germany Switzerland Austria Germany Q1 2014 Q1 2015 27.8% 44.4% 35.0% 29.0% 43.6% 35.8%
ProSiebenSat.1 gross TV advertising market share [in percent]
Source: Nielsen Media Research (Germany), Media Focus (Austria, Switzerland).
1 2 3 4
Broadcasting German-speaking / Ad Market Performance
Page 31 | May 07, 2015
TV continues to benefit at the expense of other media
Gross ad spendings, Germany [in percent and %pts; Q1 2015 vs. Q1 2014]
Source: Nielsen Media Research. Online exclusive search, affiliate and others not reporting their bookings to Nielsen (e.g. Youtube, Facebook).
1 2 3 4
Broadcasting German-speaking / Ad Market Performance
Outdoor, Cinema Magazines Newspaper Radio TV Total Online
+1.0%pts 100.0% 46.3% 11.0% 5.9% 17.1% 13.7% 6.0% Share of segment Change in media mix +0.4%pts
Page 32 | May 07, 2015
7 out of 10 biggest industries increased TV share
439 416 319 317 220 206 168 138 104 76 3.020 14.5% 13.8% 10.6% 10.5% 7.3% 6.8% 5.6% 4.6% 3.5% 2.5% +17.4% +7.0% +16.9% +0.0% +46.5%
+3.9%
+1.9%pts
+1.2%pts +4.8%pts +8.4%pts
+0.6%pts
+1.3%pts +0.9%pts 100.0% +6.0% +1.0%pts
Gross TV ad spendings of top 10 TV industries, Germany [in EURm, percent and %pts; Q1 2015 vs. Q1 2014]
in EURm Share Δ Δ TV in media mix 171 65 27 46
70
5
Source: Nielsen Media Research (excl. Media & Publishing and Other Advertising).
1 2 3 4
Broadcasting German-speaking / Ad Market Performance
Detergents Beverages Finance Pharmacy Food Cosmetics & Toiletries Motor Vehicles Telecommunication Business Services Trade & Shipment in EURm Total
Page 33 | May 07, 2015
Continued CPT increases in Q1
CPT = Cost Per Thousand. Adults 14-49, Mon-Sun, full day 3-3 h. Base: all TV households in Germany (D+EU) / Source: AGF in cooperation with GfK / TV Scope / SevenOne Media / Pricing & Media Strategy.
1 2 3 4
Broadcasting German-speaking / Ad Market Performance
5.4 4.5 11.8 17.2 9.2
Gross CPT growth Q1 2015 [in percent vs. Q1 2014]
Page 34 | May 07, 2015
Significant net CPT increases since 2009
1 2 3 4
Broadcasting German-speaking / Ad Market Performance
Net CPT development [Index: 2007=100]
80 90 100 110 120 130
2007 2008 2009 2010 2011 2012 2013 2014 2015 Estimate
Market
Basis: All TV-HH (D+EU), TA 1-30; SevenOne Media: SAT.1, ProSieben, kabel eins; IP: RTL, VOX. Source: AGF/GfK, TV Scope, SevenOne Media, Pricing & Media Strategy, own calculations.
Page 35 | May 07, 2015
Approved by Federal Administrative Court High demand in market for regional TV ads
First cases of regional TV advertising realized
First successful pilot cases set up in NRW, Hessen and BW
1 2 3 4
Broadcasting German-speaking / Ad Market Performance Utility providers Lotteries Breweries Car dealers Furniture dealers Retailers
March: Transmission areas of UnitymediaKabelBW: Hessen, North Rhine-Westphalia, Baden Württemberg May: Bavaria; Q3 2015: all other transmission areas of Kabel Deutschland (all other regions)
Page 36 | May 07, 2015
Microsite with videos and store locator Automatic display of all stores nearby Store websites linked via QR Codes
1 2 3 4
Broadcasting German-speaking / Ad Market Performance
First regional overlay on national TV Spot via HbbTV geo-targeting
Pilot Case
„Proof of Concept“ Product Launch Q3 2015
Page 37 | May 07, 2015
H1 impacted by Easter and sport event timing in 2014
1 2 3 4
Broadcasting German-speaking / Ad Market Performance Source: ProSiebenSat.1 estimate.
German net TV ad market growth by quarter
March April
Expected Easter and soccer effects on net TV ad market, growth 2015 vs. 2014
2015
[in percent] [in percent]
May June Q1 Q2 2014 2015 2014 2015
earlier Easter
Easter effect
no WC soccer related pull forward effects from June into May as in prior year
Q2 TV ad market overall expected to be slightly growing vs. previous year
Page 38 | May 07, 2015
First three quarters of 2014 had a higher share than annual average for P7S1, leading to tougher comparables until Q4
1 2 3 4
Broadcasting German-speaking / Ad Market Performance
Q1 2014 Q2 2014
ProSiebenSat.1 estimated net TV ad share vs. IP Germany, 2014 [deviation vs. average share in 2014]
Q3 2014 Q4 2014
Ø
Q4 will drive P7S1 2015 ad share performance
Page 39 | May 07, 2015
Solid single-digit net TV ad market growth forecast
German net TV ad market estimates 2015
Source: Warc Consensus Ad Forecast January 2015, ZenithOptimedia Advertising Expenditure Forecasts March 2015, ProSiebenSat.1 estimate.
1 2 3 4
Broadcasting German-speaking / Ad Market Performance
Consensus Ad Forecast P7S1 internal market estimate
Page 40 | May 07, 2015
Sales outlook 2015
3 1 2 4
German net TV advertising market growth of 2-3% P7S1 to grow at least in line with market Net CPTs to further increase due to increased value of reach New business to benefit from first regional customers
1 2 3 4
Broadcasting German-speaking / Ad Market Performance
Page 41 | May 07, 2015
Conrad Albert Chief Legal, Distribution & Regulatory Affairs Officer
Distribution
Broadcasting German-speaking
Page 42 | May 07, 2015
Dynamic growth of Q1 revenue and HD subscribers
Note: HD Free-to-air subscribers shown; paying subscriber figures as reported by platform partners (EoP; subject to subsequent adjustments by platform partners); total of 5.6m.
1 2 3 4
Broadcasting German-speaking / Distribution
+1.0m
+21%
EUR +5.4m
+26%
P7S1 distribution revenue growth1 P7S1 HD subscriber growth1
Page 43 | May 07, 2015
Additional deals signed to push HD and Pay TV reach
1 2 3 4
Broadcasting German-speaking / Distribution
Deal extensions for more than 3 years Inclusion of 2 FTA channels and extension of mobile, streaming and catch up rights Reach increase for Pay TV channels Deals with beneficial terms and conditions
Page 44 | May 07, 2015
HD platform All P7S1 HD channels available as of launch
Terrestrial distribution milestone deal signed
Note: Media Broadcast is the service provider owning the license for terrestrial signal distribution.
1 2 3 4
Broadcasting German-speaking / Distribution
“DVB-T2” leads to first time monetization of terrestrial distribution for broadcasters Launch and monetization in 2017
Page 45 | May 07, 2015
Digital & Adjacent
Chief Digital & Adjacent Officer
Page 46 | May 07, 2015
Double digit growth in revenues and rec. EBITDA
1 2 3 4
Digital & Adjacent
[in EURm] [in EURm] 50 100 150
Q1 2015
138.2
Q1 2014
105.9
10 20 30
23.8
Q1 2014 Q1 2015
26.8
~20%
EBITDA margin1
+30% +12%
Page 47 | May 07, 2015
All D&A units contributed to our strong growth …
1 2 3 4
Digital & Adjacent
Revenues [Q1 2015] Revenue growth [Q1 2015 vs. Q1 2014] Digital Entertainment
EUR
52.0m +21%
Adjacent
EUR
16.6m +12%
Digital Commerce
EUR
69.6m +44%
Page 48 | May 07, 2015
Digital Entertainment
Digital Entertainment Digital Commerce Adjacent
A B C
Ad VoD Pay VoD Games M4R/E 7Travel 7Commerce3 Music, Artist Mgmt., Live, Licensing
… with market leading positions in our seven D&A verticals
Beauty & Accessories4#1 #1
Top 32
#4 #1
Top 5
#2 #3
Top 5
#1 #1 #1 #1 #2
Top 31
Q1 2015 rev. split
38%
1 2 3 4
Digital & Adjacent
12% 50%
increased stake Market position
Page 49 | May 07, 2015 [in EURm, gross revenues]
… to be further boosted in full year Solid Q1 growth in premium video ad market …
ProSiebenSat.1 maintaining #1 position in a growth market
1 2 3 4
Digital & Adjacent / Digital Entertainment
A
+15%
ProSiebenSat.1
#1
in premium video ad market1
Nielsen in-stream video ad market1
Ongoing increase of video ads
Continued shift from classic display to video ads Growth of programmatic buying for online video 87 76 Q1 2014 Q1 2015
Page 50 | May 07, 2015
Studio71 is now the #1 Multi Channel Network in Germany
Digital Entertainment
#1 German MCN in video views
1 2 3 4
Digital & Adjacent / Digital Entertainment
A
German desktop video views1
#1
Growth drivers for Studio71
Page 51 | May 07, 2015
maxdome continues to grow in Q1 2015 …
SVoD subscribers Total video views Total user base
1 2 3 4
Digital & Adjacent / Digital Entertainment
A
Note: All figures Q1 2015 vs. Q1 2014.
Page 52 | May 07, 2015
Initial results in line with maxdome projections … … to be boosted in the full year by additional Unitymedia Horizon users1
… with further upside from Unitymedia distribution deal
1 2 3 4
Digital & Adjacent / Digital Entertainment
A
Partnership recently launched in March 2015 Positive customer response to maxdome service on Unitymedia
>70,000
net adds to Horizon TV in Q4 20141
maxdome embedded into Unitymedia services e.g., Horizon set-top box
Page 53 | May 07, 2015
We have a broad investment portfolio with >60 assets
Note: Investments based on straight equity or equity-like components by entire D&A segment, incl. Accelerator; “other investments” by Digital Entertainment and Adjacent not shown.
B
Minorities (10-50%)1 Majorities (>50%)2 Minorities (<10%)1
~30 assets 13 assets ~20 assets
Selection Selection Selection1 2 3 4
Digital & Adjacent / Digital Commerce
Page 54 | May 07, 2015
Our Travel vertical is growing twice as fast as the market …
1 2 3 4
Digital & Adjacent / Digital Commerce
B
7Travel growth drivers
PhoCuswright, AGOF, PS71 estimates. 2. CRM: Customer Relationship Management. 3. SEO: Search Engine Optimization.
[in %1]
25 11
Relevant market
Growth rate comparison
Relevant market
~2x
Growth rate Q1 2015 vs. Q1 2014
Page 55 | May 07, 2015
… and now comprises six assets
1 2 3 4
Digital & Adjacent / Digital Commerce
B
#1 #3 #1 #1 Top 5
Market position
NEW1
EUR
~160m
LTM revenues
Page 56 | May 07, 2015
Established Beauty & Accessories vertical
1 2 3 4
Digital & Adjacent / Digital Commerce
B
#2 in
#1 in sexual wellness main-stream Top 5 in
100%1 75%1 51%
+170%
Q1 2015 vs. Q1 20142
ProSiebenSat.1 stake
Page 57 | May 07, 2015
1 2 3 4
Digital & Adjacent / Digital Commerce
B Amorelie launches in France, supported by our Media Alliance
Our asset Amorelie “exported” to France Export supported by Media Alliance partner TF1
Our Pan-European Media Alliance with >200m reach
Page 58 | May 07, 2015
Strong revenue growth …
Our M4R/E investments deliver strong growth
1 2 3 4
Digital & Adjacent / Digital Commerce
B
7Ventures revenues1
Q1 2015 Q1 2014 ~25% … with an expanding portfolio of international deals
Market leader in fashion subscription retailing Market leader in wearables Leading customer rewards app Market leader in fitness dance classes
Page 59 | May 07, 2015
Starwatch position expanded with tour co-production activities
1 2 3 4
Digital & Adjacent / Adjacent
Photo credit: Universal Music.
C
36m
a-ha albums sold worldwide2
Closed co-production deal for a-ha come backtour Successful Q1 label releases
60%
Top 5 hit rate in German charts1
Page 60 | May 07, 2015
Digital & Adjacent – outlook
1 2 3 4
Digital & Adjacent
Deliver double digit revenue growth in FY 2015 Build new digital verticals Further internationalize with more imports and exports
1 2 3
Page 61 | May 07, 2015
Content Production & Global Sales
Thomas Ebeling Chief Executive Officer
Page 62 | May 07, 2015
Outstanding growth in revenues and rec. EBITDA
1 2 3 4
Content Production & Global Sales
45.6 26.0
Q1 2015 Q1 2014
0.7
Q1 2015 Q1 2014
+76% +127%
[in EURm] [in EURm]
Page 63 | May 07, 2015
Record breaking Amazon series Bosch recommissioned
1 2 3 4
Content Production & Global Sales
Season 2 ordered only one month after the release of season 1
Biggest debut weekend ever for an Amazon Original Series Most watched show on Amazon Prime Instant Video1
Page 64 | May 07, 2015
Continued ratings success of returning English language shows
1 2 3 4
Content Production & Global Sales Season 13 Season 5 Season 5 Season 2 Season 2 Season 3
40%
are returning series1
Page 65 | May 07, 2015
Hot from MIPTV: sales and acquisition highlights
1 2 3 4
Content Production & Global Sales
First original drama to be commissioned by Hulu in Japan Tape rights picked up by Red Arrow International. Already sold in 5 territories Scandi crime drama sold to Mediaset Italy
80% above
channel average
(Denmark)
Page 66 | May 07, 2015
Future partnership with Europe’s #1 motion capture studio
1 2 3 4
Content Production & Global Sales
Portfolio includes: "Star Wars: The Force Awakens“, "Avengers: Age of Ultron“, "Dawn of the Planet of the Apes“ Joint initiative to develop high-end scripted TV drama for the international market Initial 1 year co-development and distribution agreement (worldwide incl. UK), with option to extend
Page 67 | May 07, 2015
Summary & Outlook
Thomas Ebeling Chief Executive Officer
Page 68 | May 07, 2015
We confirm our positive full-year guidance
1 2 3 4
Summary & Outlook Continuing operations.
Recurring EBITDA and underlying net income above prior year Digital & Adjacent with double-digit revenue growth Ad performance at least in line with positive net TV ad market Mid to high-single digit Group revenue growth
✔ ✔ ✔ ✔
Page 69 | May 07, 2015
Disclaimer
This presentation contains "forward-looking statements" regarding ProSiebenSat.1 Media AG ("ProSiebenSat.1")
ProSiebenSat.1 Group's financial position, business strategy, plans and objectives of management and future
factors that could cause the actual results, performance or achievements of ProSiebenSat.1 or ProSiebenSat.1 Group to be materially different from future results, performance or achievements expressed or implied by such forward-looking statements. These forward-looking statements speak only as of the date of this presentation and are based on numerous assumptions which may or may not prove to be correct. No representation or warranty, expressed or implied, is made by ProSiebenSat.1 with respect to the fairness, completeness, correctness, reasonableness or accuracy of any information and opinions contained herein. The information in this presentation is subject to change without notice, it may be incomplete or condensed, and it may not contain all material information concerning ProSiebenSat.1 or ProSiebenSat.1 Group. ProSiebenSat.1 undertakes no obligation to publicly update or revise any forward-looking statements or other information stated herein, whether as a result of new information, future events or otherwise.
Page 70 | May 07, 2015