Winston-Salem State University Undergrad Brand Refresh WSSU UG - - PowerPoint PPT Presentation

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Winston-Salem State University Undergrad Brand Refresh WSSU UG - - PowerPoint PPT Presentation

Winston-Salem State University Undergrad Brand Refresh WSSU UG Brand Refresh | Progress IMC: Brainstorm | Persona Exercise | Meetings Admissions Staff: Focus Group | Persona Exercise 68 FYE Students: Focus Groups Other Students:


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SLIDE 1

Winston-Salem State University

Undergrad Brand Refresh

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SLIDE 2

WSSU UG Brand Refresh | Progress

  • IMC: Brainstorm | Persona

Exercise | Meetings

  • Admissions Staff: Focus Group |

Persona Exercise

  • 68 FYE Students: Focus Groups
  • Other Students: Focus Group
  • Institutional Data: CIRP
  • National Data: RNL
  • 575 IE’d Students: Survey

Monkey

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WSSU UG Brand Refresh | Results

  • Primary Persona: Traditional First Year Freshman (2nd Sheet)
  • Get to know this person.
  • Next will be Transfers and Parents.
  • Messaging: Top Decision Factors w/WSSU Differentiators (3rd Sheet)
  • Incorporate thoughts into marketing/communication pieces
  • Survey Monkey
  • Texted Respondents
  • Preview as phone
  • Analyze Results
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SLIDE 4

WSSU UG Brand Refresh | Decisions

  • Theme Text
  • Become You
  • https://youtu.be/ePwlc-A9RGg
  • Be The Next
  • https://youtu.be/UXnGDiNXdeM
  • https://www.uel.ac.uk/clearing
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WSSU UG Brand Refresh | Decisions

  • Visuals
  • Bubble
  • Outline
  • Puzzle
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SLIDE 6

WSSU UG Brand Refresh | Next Steps

  • Next Steps | Implementation (back of 1st sheet)
  • Scope: See Persona | Behavior in the Collect Search Process: includes everything we create

for recruitment through Ramdition

  • Current Requests: Incorporate messaging, theme text, visuals
  • AP Trickle Messaging
  • Emails
  • Recruitment/Campus Tour Video
  • Pull Up Banners
  • Holistic Approach: See list… Priorities & Budget? (IMC meet w/Admissions to discuss?)
  • Printed Materials
  • Digital Content
  • Other (scripts, etc.)
  • Internal Communication (faculty/staff/students/champions/alumni)