Why You Should Be Spending Money on Social Media Katie Mars, - - PowerPoint PPT Presentation

why you should be spending money on social media
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Why You Should Be Spending Money on Social Media Katie Mars, - - PowerPoint PPT Presentation

Why You Should Be Spending Money on Social Media Katie Mars, Senior Social Media Strategist RocketFuel Some Clients Ive Worked With What do all these businesses have in common? Social Advertising Baby! Lol Okay Sure Real Life Examples


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Why You Should Be Spending Money on Social Media

Katie Mars, Senior Social Media Strategist

RocketFuel

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Some Clients I’ve Worked With

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What do all these businesses have in common?

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Social Advertising Baby!

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Lol Okay Sure

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Real Life Examples

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Client: Local Wedding Venue Budget: $150 Runtime: 1 month Ad Type: Boosted Post Results:

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Client: A Zoo in Our Zipcode Budget: $30 Runtime: 4 days Ad Type: Boosted Post Results:

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STRATEGY

You can’t get far without a map.

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Editorial Calendar

  • Even if you plan is just a postit

note on a wall, it’s a start

  • Work a month in advance.
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Figure Out How Much You Can Spend Per Month

Then Divide it Between You Planned Posts

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Ease Into Ads

Start Small - it’s actually a great strategy.

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Boost Posts to Your Own Page Fans!

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May 16 - June 21: $5000 in donations thru Facebook with $200 Budget

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Reach More People Right in Their Pocket

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BONUS POINTS

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Facebook owns Instagram, so you can place your Facebook ads

  • n Instagram for no extra change. 2 for 1!
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Questions: katie@gorocketfuel.com