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May 12, 2023 •296 likes •439 views

Social Media Whats it all about? Social media is about the conversation, which only works if you participate. Why should I bother? Social media allows you to: promote your research and increase its visibility communicate directly and quickly

  1. Social Media What’s it all about?

  2. Social media is about the conversation, which only works if you participate.

  3. Why should I bother? Social media allows you to: promote your research and increase its visibility • communicate directly and quickly with others who have an interest • in your research develop new relationships and build networks • reach new audiences, both within and outside academia • seek and give advice and feedback • generate ideas • share information and links • keep up ‐ to ‐ date with the latest news and developments, and • forward it to others instantly follow and contribute to discussions on events • express who you are as a person •

  4. What should I use it for? • Community building ‐ particularly relevant for niche topics • Content curation ‐ linking to traditional media sources • Increasing the visibility of scientists ‐ branding as ‘experts’ • Cutting out the middleman

  5. What should I not use it for? • Reaching diverse audiences who aren’t looking for your information • As a forum for ‘one ‐ way proclaiming from the sky’ • If you wouldn’t write it on the wall of your house then don’t put it out there

  6. What platforms should I use? Vine Vine – here’s a ring here’s a ring donut donut Snapcha Snapchat – now you ow you see it now you see it now you don’t don’t Tumblr Tumblr – I’m writing about ’m writing about donuts donuts Storify Storify – I’m collating a ’m collating a story about my donut story about my donut

  7. Am I ready to go? • Define your goals • Define your audience • Choose platforms which help you achieve your goals

  8. Any more tips? • Social Media requires an initial time investment • Observe and ‘lurk’ for a while as you start to learn how community works • Explore different tools and decide what works best for you personally • Don’t be afraid to ask for help • Social Media will save you time in the long run

  9. What is Twitter? • Twitter is an online social networking service and microblogging service that enables its users to send and read text ‐ based messages of up to 140 characters, known as tweets.’ ‐ Wikipedia • Our mission: To give everyone the power to create and share ideas and information instantly, without barriers. • 500 million Tweets are sent per day • www.twitter.com/unibirm_MDS

  10. What do I need to know about Twitter? the direct message the modified tweet DM MT the retweet RT the # hashtag the @ handle the 140 characters www.twitter.com/unibirm_MDS

  11. How do I open a Twitter account? www.twitter.com  Open an account  Follow people  Follow people they follow  Retweet  Tweet  Enjoy it

  12. Where can I find out more? • https://twitter.com/unibirm_MDS • https://twitter.com/CRUKBirmingham • https://twitter.com/Endometriosis_R • https://twitter.com/gwoptics • https://twitter.com/mjpallen • https://twitter.com/DrAliceRoberts • https://twitter.com/laurapiddock • http://www.shef.ac.uk/scharr • http://storify.com/Unibirm_MDS/social ‐ media ‐ for ‐ researchers • http://www.clahrc ‐ wm.nihr.ac.uk/

  13. Contact us Shawn Mayall (Web Manager) s.mayall@bham.ac.uk WG43 Claire Gilliam (Marketing Officer) c.gilliam@bham.ac.uk WG44

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