Social Media Whats it all about? Social media is about the - - PowerPoint PPT Presentation

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Social Media Whats it all about? Social media is about the - - PowerPoint PPT Presentation

Social Media Whats it all about? Social media is about the conversation, which only works if you participate. Why should I bother? Social media allows you to: promote your research and increase its visibility communicate directly and quickly


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SLIDE 1

Social Media

What’s it all about?

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SLIDE 2

Social media is about the conversation, which

  • nly works if you participate.
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SLIDE 3

Why should I bother?

Social media allows you to:

  • promote your research and increase its visibility
  • communicate directly and quickly with others who have an interest

in your research

  • develop new relationships and build networks
  • reach new audiences, both within and outside academia
  • seek and give advice and feedback
  • generate ideas
  • share information and links
  • keep up‐to‐date with the latest news and developments, and

forward it to others instantly

  • follow and contribute to discussions on events
  • express who you are as a person
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SLIDE 4

What should I use it for?

  • Community building ‐ particularly relevant for

niche topics

  • Content curation ‐ linking to traditional media

sources

  • Increasing the visibility of scientists ‐ branding

as ‘experts’

  • Cutting out the middleman
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SLIDE 5

What should I not use it for?

  • Reaching diverse audiences who aren’t

looking for your information

  • As a forum for ‘one‐way proclaiming from the

sky’

  • If you wouldn’t write it on the wall of your

house then don’t put it out there

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SLIDE 6

What platforms should I use?

Vine Vine – here’s a ring here’s a ring donut donut Snapcha Snapchat – now you

  • w you see it now you

see it now you don’t don’t Tumblr Tumblr – I’m writing about ’m writing about donuts donuts Storify Storify – I’m collating a ’m collating a story about my donut story about my donut

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Am I ready to go?

  • Define your goals
  • Define your audience
  • Choose platforms which help you achieve your

goals

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SLIDE 8

Any more tips?

  • Social Media requires an initial time

investment

  • Observe and ‘lurk’ for a while as you start to

learn how community works

  • Explore different tools and decide what works

best for you personally

  • Don’t be afraid to ask for help
  • Social Media will save you time in the long

run

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SLIDE 9

What is Twitter?

  • Twitter is an online social networking service and

microblogging service that enables its users to send and read text‐based messages of up to 140 characters, known as tweets.’ ‐Wikipedia

  • Our mission: To give everyone the power to

create and share ideas and information instantly, without barriers.

  • 500 million Tweets are sent per day
  • www.twitter.com/unibirm_MDS
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SLIDE 10

What do I need to know about Twitter?

the #hashtag the retweet RT the modified tweet MT the 140 characters the @handle the direct message DM

www.twitter.com/unibirm_MDS

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SLIDE 11

How do I open a Twitter account?

www.twitter.com Open an account Follow people Follow people they follow Retweet Tweet Enjoy it

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Where can I find out more?

  • https://twitter.com/unibirm_MDS
  • https://twitter.com/CRUKBirmingham
  • https://twitter.com/Endometriosis_R
  • https://twitter.com/gwoptics
  • https://twitter.com/mjpallen
  • https://twitter.com/DrAliceRoberts
  • https://twitter.com/laurapiddock
  • http://www.shef.ac.uk/scharr
  • http://storify.com/Unibirm_MDS/social‐media‐for‐

researchers

  • http://www.clahrc‐wm.nihr.ac.uk/
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SLIDE 13

Contact us

Shawn Mayall (Web Manager) s.mayall@bham.ac.uk WG43 Claire Gilliam (Marketing Officer) c.gilliam@bham.ac.uk WG44