Analytics 101 The Importance of Data Literacy Sprinklr Analytics - - PowerPoint PPT Presentation

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Mar 14, 2024 37 likes •198 views

Analytics 101 The Importance of Data Literacy Sprinklr Analytics Features Best Practices Why this matters and why we need to make this a priority. Only 24% of business decision makers, from junior managers to the C-suite, feel fully

SLIDE 1

Analytics 101

The Importance of Data Literacy Sprinklr Analytics Features Best Practices

SLIDE 2

Why this matters

and why we need to make this a priority.

SLIDE 3

Only 24% of business decision makers, from junior managers to the C-suite, feel fully confident in their ability to read, work with, analyze and argue with data.

Source: Qlik Continuous Classroom

SLIDE 4

Building data literacy increases the likelihood of teams looking for

pportunities to improve business.

Source: Qlik Continuous Classroom

SLIDE 5

What is Data Literacy?

SLIDE 6

What is Data Literacy?

Comprehend key data Utilize analytical thinking Technical analysis Confidence in questioning with the facts

Work With Analyze Argue With Read

Source: Qlik Continuous Classroom

The ability to derive meaningful information from data.

SLIDE 7

Understanding Data

SLIDE 8

What is data?

Dat ata: Facts or information that can be used for reporting, calculations, planning or analysis

Source: Qlik Continuous Classroom

Every ry 6 60 Se Seconds… s…

216,000 Instagram Posts 277,000 Tweets 72 Hours of Footage to Youtube 204,000,000 Emails

SLIDE 9

What is unstructured data?

Unstr tructu ctured D d Data ta: Data that does not have structure to its set up. Analysis of unstructured data allows us to find sentiment trends, feelings towards services, etc.

Source: Qlik Continuous Classroom

Social Media
E-mail
Videos
Websites

Unstructured Data

SLIDE 10

Why is this important to know?

Lack of understanding can lead to:

Incorrect data visualization Incorrect information being shared Incorrect interpretation

f data

?

Source: Qlik Continuous Classroom

SLIDE 11

Sprinklr dashboard examples

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Best Practices

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Validate your data

=

SLIDE 14

Know your metric definitions

Reach - number of users who have come across a particular piece of content on a social platform

SLIDE 15

Be intentional with success metrics

SLIDE 16

Analytics 101

The Importance of Data Literacy Sprinklr Analytics Features Best Practices

Why this matters

and why we need to make this a priority.

Only 24% of business decision makers, from junior managers to the C-suite, feel fully confident in their ability to read, work with, analyze and argue with data.

Building data literacy increases the likelihood of teams looking for

What is Data Literacy?

What is Data Literacy?

Work With Analyze Argue With Read

The ability to derive meaningful information from data.

Understanding Data

What is data?

Dat ata: Facts or information that can be used for reporting, calculations, planning or analysis

Every ry 6 60 Se Seconds… s…

216,000 Instagram Posts 277,000 Tweets 72 Hours of Footage to Youtube 204,000,000 Emails

What is unstructured data?

Unstr tructu ctured D d Data ta: Data that does not have structure to its set up. Analysis of unstructured data allows us to find sentiment trends, feelings towards services, etc.

Unstructured Data

Why is this important to know?

Lack of understanding can lead to:

Incorrect data visualization Incorrect information being shared Incorrect interpretation

?

Sprinklr dashboard examples

Best Practices

Validate your data

=

Know your metric definitions

Reach - number of users who have come across a particular piece of content on a social platform

Be intentional with success metrics

Thank You