What are you going to do with your idea? Make it Sell it Bank it - PowerPoint PPT Presentation

What are you going to do with your idea?

Make it Sell it Bank it

THANK YOU

CAUSES?

Focus on WHAT WE OFFER without (enough) focus on HOW WE OFFER

How do we plan the How?

Simple method to focus on HOW WE OFFER

Key Partners Key Activities Value Proposition Customer Customer Segments Relationships Key Resources Channels Revenue Stream Cost Structure

Key Partners Key Activities Value Proposition Customer Customer Segments Relationships For whom are we creating value? Who’s important? Key Resources Channels Revenue Stream Cost Structure

Key Partners Key Activities Value Proposition Customer Customer Segments Relationships What value do we deliver to the customer? What problem are we solving? Key Resources Channels Revenue Stream Cost Structure

Key Partners Key Activities Value Proposition Customer Customer Segments Relationships Key Resources Channels How do we reach our customers? Revenue Stream Cost Structure

Key Partners Key Activities Value Proposition Customer Customer Segments Relationships What type of relationship does our customer expect? Key Resources Channels Revenue Stream Cost Structure

Key Partners Key Activities Value Proposition Customer Customer Segments Relationships Key Resources Channels Revenue Streams Cost Structure What payment for what value?

Key Partners Key Activities Value Proposition Customer Customer Segments Relationships Key Resources Channels What are the most important assets we need? Revenue Stream Cost Structure

Key Partners Key Activities Value Proposition Customer Customer Segments Relationships What are the most important actions we need to take? Key Resources Channels Revenue Stream Cost Structure

Key Partners Key Activities Value Proposition Customer Customer Segments Relationships What key partnerships and alliances do we need to create? Key Resources Channels Revenue Stream Cost Structure

Key Partners Key Activities Value Proposition Customer Customer Segments Relationships Key Resources Channels Revenue Stream Cost Structure What are the most important costs inherent in our business model?

Key Partners Key Activities Value Proposition Customer Customer Segments Relationships BUSINESS APP Key Resources Channels Revenue Stream Cost Structure

Key Partners Key Activities Value Proposition Customer Customer Segments Relationships Persona Business executive with operational inefficiencies inhibiting growth. Key Resources Channels Revenue Stream Cost Structure

Key Partners Key Activities Value Proposition Customer Customer Segments Relationships System integration and Persona software platform increasing Business executive with YYY and lower ZZZ, driving operational inefficiencies profitable and sustainable inhibiting growth. growth. A. Training & in-person delivery. Key Resources Channels B. App access Revenue Stream Cost Structure

Key Partners Key Activities Value Proposition Customer Customer Segments Relationships System integration and Persona software platform increasing Business executive with YYY and lower ZZZ, driving operational inefficiencies profitable and sustainable inhibiting growth. growth. A. Training & in-person delivery. Key Resources Channels Direct B2B B. App access Sales force, precision digital marketing Indirect B2B Digital marketing, presentations Revenue Stream Cost Structure

Key Partners Key Activities Value Proposition Customer Customer Segments Relationships System integration and Persona software platform increasing Business executive with A.Deep personal relationship YYY and lower ZZZ, driving operational inefficiencies Expertise driven sales profitable and sustainable inhibiting growth. growth. B.Automated services Digital delivery A. Training & in-person delivery. Key Resources Channels Direct B2B B. App access Sales force, precision digital marketing Indirect B2B Digital marketing, presentations Revenue Stream Cost Structure

Key Partners Key Activities Value Proposition Customer Customer Segments Relationships System integration and Persona software platform increasing Business executive with A.Deep personal relationship YYY and lower ZZZ, driving operational inefficiencies Expertise driven sales profitable and sustainable inhibiting growth. growth. B.Automated services Digital delivery A. Training & in-person delivery. Key Resources Channels Direct B2B B. App access Sales force, precision digital marketing Indirect B2B Digital marketing, presentations Revenue Stream Cost Structure A. Consulting – web & in-person B. Subscription fee (SaaS)

Key Partners Key Activities Value Proposition Customer Customer Segments Relationships System integration and Persona software platform increasing Business executive with A.Deep personal relationship YYY and lower ZZZ, driving operational inefficiencies Expertise driven sales profitable and sustainable inhibiting growth. growth. B.Automated services Digital delivery A. Training & in-person delivery. Key Resources Channels Direct B2B B. App access Sales force, precision digital marketing Indirect B2B Digital marketing, presentations Revenue Stream Cost Structure A. Consulting – web & in-person B. Subscription fee (SaaS)

Key Partners Key Activities Value Proposition Customer Customer Segments Relationships System integration and Persona software platform increasing Business executive with A.Deep personal relationship YYY and lower ZZZ, driving operational inefficiencies Expertise driven sales profitable and sustainable inhibiting growth. growth. B.Automated services Digital delivery A. Training & in-person delivery. Key Resources Channels Intellectual Direct B2B B. App access Platform & content Sales force, precision digital marketing Platform App Indirect B2B Digital marketing, Human presentations Sales and delivery Revenue Stream Cost Structure A. Consulting – web & in-person B. Subscription fee (SaaS)

Key Partners Key Activities Value Proposition Customer Customer Segments Relationships Enterprise Sales System integration and Persona software platform increasing Business executive with A.Deep personal relationship Platform & content creation YYY and lower ZZZ, driving operational inefficiencies Expertise driven sales profitable and sustainable inhibiting growth. App development growth. B.Automated services Digital delivery A. Training & in-person delivery. Key Resources Channels Intellectual Direct B2B B. App access Platform & content Sales force, precision digital marketing Platform App Indirect B2B Digital marketing, Human presentations Sales and delivery Revenue Stream Cost Structure A. Consulting – web & in-person B. Subscription fee (SaaS)

Key Partners Key Activities Value Proposition Customer Customer Segments Relationships App developers Enterprise Sales System integration and Persona software platform increasing Business executive with A.Deep personal relationship Ambassadors & thought Platform & content creation YYY and lower ZZZ, driving operational inefficiencies Expertise driven sales leaders profitable and sustainable inhibiting growth. App development growth. B.Automated services Community base Digital delivery A. Training & in-person Cloud service delivery. Key Resources Channels Intellectual Direct B2B B. App access Platform & content Sales force, precision digital marketing Platform App Indirect B2B Digital marketing, Human presentations Sales and delivery Revenue Stream Cost Structure A. Consulting – web & in-person B. Subscription fee (SaaS)

Key Partners Key Activities Value Proposition Customer Customer Segments Relationships App developers Enterprise Sales System integration and Persona software platform increasing Business executive with A.Deep personal relationship Ambassadors & thought Platform & content creation YYY and lower ZZZ, driving operational inefficiencies Expertise driven sales leaders profitable and sustainable inhibiting growth. App development growth. B.Automated services Community base Digital delivery A. Training & in-person Cloud service delivery. Key Resources Channels Intellectual Direct B2B B. App access Platform & content Sales force, precision digital marketing Platform App Indirect B2B Digital marketing, Human presentations Sales and delivery Revenue Stream Cost Structure A. Consulting – web & in-person Customer acquisition cost B. Subscription fee (SaaS) Delivery Platform & content creation

Business Model Examples Freemium SaaS Multi-sided Open Long Tail PO Box/Royalty 2-step distribution Co-op

Seth Godin: Democracy is a marketing problem. Health is a marketing problem. Climate change is a marketing problem. Growing your organization, spreading the word, doing work you’re proud of–these aren’t engineering problems or economics problems. They’re marketing problems.

Key Partners Key Activities Value Proposition Customer Customer Segments Relationships Key Resources Channels Revenue Stream Cost Structure