SELL MORE PRODUCTS ONLINE STEP FIVE SELL THEM STUFF PART 1 jane - - PowerPoint PPT Presentation

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SELL MORE PRODUCTS ONLINE STEP FIVE SELL THEM STUFF PART 1 jane - - PowerPoint PPT Presentation

Feb 23, 2024 206 likes •421 views

SELL MORE PRODUCTS ONLINE STEP FIVE SELL THEM STUFF PART 1 jane hamill 1 STEP 5: SELL STUFF What well cover in Step Five Whats working NOW Your marketing triggers as a way to sell more Increase conversions When

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jane hamill

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SELL MORE PRODUCTS ONLINE STEP FIVE SELL THEM STUFF PART 1

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STEP 5: SELL STUFF

  • What’s working NOW
  • Your marketing “triggers” as a way to sell more
  • Increase conversions
  • When someone lands on your site…
  • Turning a lead into a paying customer
  • Four parts of every offer
  • Collaborations and strategic alliances (including scripts)
  • Selling evergreen products vs. seasonal products
  • Selling through email, social media, and offline
  • Abandoned carts and what to do about them

What we’ll cover in Step Five

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STEP FIVE: SELL THEM STUFF

Keep in mind 2 things…

Take IMPERFECT ACTION every single day

Rome was not built in a day

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Have a simple plan and STICK TO IT!

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BEFORE WE START…

  • What’s working NOW
  • Consider your product and

your ideal customer

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LET’S REVISIT TRIGGERS

  • If you haven’t covered the “Triggers” section of this

course thoroughly, do it first

  • Your ideal customer will respond to certain triggers
  • Someone else’s customer will respond to other

triggers

  • What makes your customer tick?
  • Scarcity? Newness? FOMO? Discounts? Thrill of the

hunt? Community? Doing good for the world?

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LET’S REVISIT TRIGGERS

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STEP 5: SELL STUFF

  • Limited editions
  • Seasonal - McDonald’s Shamrock shake
  • Collaborations – Missoni for Target
  • One-of-a-Kind Specials
  • Bundling products (HUGE for me with blankets & apparel)
  • Pre-sale (more effective if you have a loyal following

already

  • ALWAYS offer a big enchilada package (I want it all!! BUY

NOW button)

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EXAMPLE: SCARCITY

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11 katespade.com

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WHAT THE HECK – USE ALL THE TRIGGERS

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GREAT IDEA

  • Justify your purchase
  • Price per wearing
  • Justify your trip! Conference technique
  • Hey Mom, Grandma, spouse…

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“PEOPLE NEED TO TOUCH AND FEEL IT”

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TRY THINGS ON AT HOME + MEMBERSHIP

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EXAMPLE: TRY THINGS ON AT HOME

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TRY THINGS ON AT HOME

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INCREASE CONVERSIONS

  • Chat feature
  • Your phone number in

a PROMINENET place (NYT case study)

  • Customer support

services available

  • Zendesk