SELL MORE PRODUCTS ONLINE STEP TWO: YOUR MESSAGE PART TWO jane - - PowerPoint PPT Presentation

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SELL MORE PRODUCTS ONLINE STEP TWO: YOUR MESSAGE PART TWO jane - - PowerPoint PPT Presentation

May 28, 2023 239 likes •419 views

SELL MORE PRODUCTS ONLINE STEP TWO: YOUR MESSAGE PART TWO jane hamill 1 DIRECT RESPONSE MARKETING TRIGGERS What is direct response marketing? Marketing thats designed to get an immediate response and compel prospects to take a specific

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jane hamill

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SELL MORE PRODUCTS ONLINE STEP TWO: YOUR MESSAGE PART TWO

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DIRECT RESPONSE MARKETING TRIGGERS

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  • Marketing that’s designed to get an immediate

response and compel prospects to take a specific action

  • Action = a purchase, email opt-in, FB ‘LIKE”, call the

company, place an order, leave a comment

  • It makes a SPECIFIC offer
  • Trackable (unlike a magazine ad)
  • Measureable

What is direct response marketing?

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LOTS OF DIFFERENT TYPES OF TRIGGERS

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DIRECT RESPONSE MARKETING “TRIGGERS”

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  • It’s a big topic and I’ll keep it simple
  • I’ll list quite a few
  • Choose only 3 that suit your customer
  • I’m planting the seed now
  • Keep it in mind
  • You’ll use these triggers in Step Five – Sell Stuff
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DIRECT RESPONSE MARKETING “TRIGGERS”

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“I always keep an eye out for the 7 great emotional copy drivers in direct mail and email. They are: Fear – Greed – Guilt – Anger – Exclusivity – Salvation – Flattery.” Paul Bobnak

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DIRECT RESPONSE MARKETING “TRIGGERS”

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DIRECT RESPONSE MARKETING “TRIGGERS”

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Choose 3 and keep them in mind What motivates your customer

  • Newness, the latest thing
  • Scarcity (FOMO)
  • Reciprocity
  • Social Proof
  • Nostalgia
  • On sale
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TESTIMONIALS

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  • Over 70% of Americans say they look at product reviews

before making a purchase

  • Nearly 63% of consumers indicate they are more likely

to purchase from a site if it has product ratings and reviews

Source: blog.kismmetrics.com

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Baby Faces by DK Publishing

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SOCIAL PROOF AS ALTERNATE VIEWS PRODUCT PAGES

10 Dannijo.com

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SOCIAL PROOF AS ALTERNATE VIEWS PRODUCT PAGES

11 Dannijo.com

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FEATURED CUSTOMERS

12 pocampo.com

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EXAMPLE FROM POCAMPO

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  • Our April winner is Shae from Ogden, UT. You can get to

know her a little bit better through the Q+A below. Thanks, Shae!

  • Each month we will be choosing our favorite Po Campo fan

photo to display on the blog. We see all of your beautiful pictures on Instagram/Twitter/Facebook, but if there are photos you’ve taken with your Po Campo bag that you haven’t posted online, feel free to send them our way! You can email your fan photos to _____@pocampo.com or tag your photos with #pocampo for a chance to win a FREE PO CAMPO BAG.

Source: blog.kismmetrics.com

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BUILDING YOUR COMMUNITY

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JANE’S SCRIPT TO GET A GREAT TESTIMONIAL

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REFER TO YOUR STEP TWO WORKBOOK

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SEE YOU IN THE NEXT VIDEO

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