THE PERFECT CALLS- TO-ACTION CONTAINS ALL VIDEO SLIDEDECKS FOR THIS - - PDF document

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THE PERFECT CALLS- TO-ACTION CONTAINS ALL VIDEO SLIDEDECKS FOR THIS - - PDF document

Apr 30, 2023 133 likes •787 views

SLIDEDECKS SESSION 2 THE PERFECT CALLS- TO-ACTION CONTAINS ALL VIDEO SLIDEDECKS FOR THIS SESSION 1 SESSION 2 THE PERFECT CALLS TO ACTION 2 THE PERFECT CALLS TO ACTION SESSION 2 2.1 MAP YOUR CUSTOMER JOURNEY: STARTING

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SLIDEDECKS

THE PERFECT “CALLS- TO-ACTION”

CONTAINS ALL VIDEO SLIDEDECKS FOR THIS SESSION

SESSION 2

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SLIDE 2

THE PERFECT “CALLS TO ACTION”

SESSION 2

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2.1

MAP YOUR CUSTOMER JOURNEY: STARTING WITH THE DESTINATION

THE PERFECT “CALLS TO ACTION” SESSION 2

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Your customer journey is the path your ideal client takes through your business from the moment they land on your website

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When you take the time and effort to imagine the entire journey someone will take through both your free and paid

  • fferings, something important

happens

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You get dialed in to the reason behind everything you’re creating

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Everything has a purpose

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Each piece is one step in a longer journey.

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Everything you create is for the purpose of helping move someone from here… to there.

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Before we can decide how to begin their journey, we need to identify your end goal or what you want your prospect to buy

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At each stage in the funnel

10-20%

  • f your prospects and customers will

choose to move on to the next stage

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It can take 1-3 years to develop a truly great sales funnel with proven offers at each level.

(But I want you to get your site up and making money right away)

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1-2 Offers

You just need 1 or 2 paid offers to start, and a free gift or consultation leading into that offer.

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Call Me Business

I recommend starting with a high-tier or premium coaching, consulting or service option in the $500-5K range.

  • 17

List Build Business

I recommend starting with a mid-to-high tier group program or info product in the $200-1K range.

  • 18
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$10 eBook

  • 📧

$5k Service Package 500 Copies

$5000

Just 5 Copies

$5000

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LIVE YOUR MESSAGE

2012

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When I started I only had 2 things: a free eBook and a premium web design service starting at $4000

(similar to our Take Flight Now offering)

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Between my free eBook and those 2 paid offers we closed out our first year in business at around

$174K

Triple my yearly salary before I went into business.

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LIVE YOUR MESSAGE

2013

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Between raising our prices, adding a third offer, and bringing in affiliate commissions

$174K > $448K

Almost tripling our business for a second year in a row.

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LIVE YOUR MESSAGE

2014

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Introduced our mid-tier product Personal Brand Power, and our premium Take Flight Now offerings

$448K > $1M

Almost tripling our business for a second year in a row.

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LIVE YOUR MESSAGE

2015 ?

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In the first two months of 2015 alone, we’ve brought in over half a million dollars

$1M> $2M

Projected Forecasts

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I’d like to give you 10 minutes to identify the first offer you want to sell to your customers. Try to give your offer at least a working name and a pricepoint

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Call Me Business

I recommend starting with a high-tier or premium coaching, consulting or service option in the $500-5K range.

  • 36
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SLIDE 14

List Build Business

I recommend starting with a mid-to-high tier group program or info product in the $200-1K range.

  • 37

I’d like to give you 10 minutes to identify the first offer you want to sell to your customers. Try to give your offer at least a working name and a pricepoint

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Q&A

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2.2

HOW TO CRAFT AN IRRESISTIBLE FREE GIFT THAT LEADS INTO YOUR WORK

THE PERFECT “CALLS TO ACTION” SESSION 2

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Call Me Business

Gift: initial call or discovery session

  • 41

List Build Business

free opt-in gift

  • 42
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Get inside the heads of people arriving on your website for the first time.

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Many people make the mistake of not asking their visitors to do anything at all

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Mistake No.1

Asking people to sign up for your newsletter

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Mistake No.2

Asking people to schedule a free call to discuss your programs and services

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Mistake No.3

Overwhelming people with your free gift

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My "Kitchen Sink" Opt-in Gift

My entire system in 40 pages. 48

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How do you eat an elephant?

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Your takeaways

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  • 1. Don’t forget your end goal is to sell

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  • 2. Give people just a taste, not

the whole enchilada

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  • 3. Resist giving people too much or they

won’t feel they need your paid product!

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So what does the perfect bite look like?

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  • 1. Helps them overcome a very specific

challenge, frustration or situation they’re having in their lives RIGHT NOW

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  • 2. Deliver a small, easy & specific result

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  • 3. Show how that small result is part of
  • f a large system, framework or

solution that you offer

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  • 4. It’s a delicate balance of giving them a

result while still showing them a clear next step for continuing to work with you

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Mistake No.4

Giving WHAT & WHY info in your free gift without giving any of the HOW.

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What could another perfect bite look like?

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List Build Business

  • Quizzes
  • Assessments
  • Checklists
  • Templates
  • Training videos
  • Guides
  • 62
  • Loss or risk reduction

"How to Avoid the 3 Biggest Mistakes People Make on Their Webinars that Instantly Cut Sales in Half."

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  • Doing something faster, easier,

better or cheaper

"The #1 Strategy You Need to Know to Double Your Webinar Conversion Without Fail."

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PLACE PASSION TEST OFFER

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Exercise: Take 10 minutes to brainstorm your irresistible gift, whether that’s a checklist, assessment or strategy session

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For crafting your irresistible freebies

13 Ideas

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  • 1. Breaking new developments.
  • 2. Most important tips.
  • 3. Things to avoid.
  • 4. Things you need to know.
  • 5. Top things to ask.
  • 6. Frequently asked questions.
  • 7. Should asked questions.

1-7

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  • 8. Most common mistakes.
  • 9. Secrets.
  • 10. What THEY (insert industry) don’t want you to know about.
  • 11. Top 10, 7, 5 things.
  • 12. How to videos.
  • 13. Product, book or technology reviews.

8-13

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Exercise: Take 10 minutes to brainstorm 1 or more irresistible free gifts that lead directly into the first offer you want to make.

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Q&A

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2.3

TOP 7 WAYS TO MAKE YOUR CALL TO ACTION:

THE PERFECT “CALLS TO ACTION” SESSION 2

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There are 7 common ways to share your free gift and other call to actions in a way that gets noticed and gets clicked

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squeeze pages modals banners hello bars contextual CTAs sidebar ads & widgets text links

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  • 1. Squeeze Pages

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Q&A

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2.4

BUTTON TEXT: MAGIC WORD COMBINATIONS THAT GET YOUR VISITORS CLICKING

THE PERFECT “CALLS TO ACTION” SESSION 2

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“What You See is What You Get” Buttons

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“Cheerleader” Buttons

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“Football Player” Buttons

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“Yes”

Give it to me now!

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“Branded” Buttons

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Take 5 minutes now to brainstorm some button text that you want to use on your site, then I’m going to take some questions and shares so we can inspire us with your creativity

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Q&A

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2.5

THE MORNING AFTER PAGE: CONFIRMATION PAGES THAT CONVERT

THE PERFECT “CALLS TO ACTION” SESSION 2

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By signing up, your new subscriber just took a GIANT Leap of Faith.

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What happens the "Morning After" is critical for how the relationship develops

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What Have I Done?

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Attraction Consumption Conversion

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Reinforce the Gift

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Provide Additional Value

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“Hi, I’m Marisa Murgatroyd, founder of Superhero

  • Summits. T

hanks for requesting your copy of the 2014 Online Business Playbook. It’s on the way to you inbox right now!”

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Don’t Forget to Follow-Up With Email Too!

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We’re encouraging consumption

  • f the Summit on both on the

confirmation page & in our email sequence

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Q&A

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2.6

HOW TO GO FROM FIRST BITE TO BUYER THROUGH YOUR AUTORESPONDER SEQUENCE

THE PERFECT “CALLS TO ACTION” SESSION 2

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Attraction Consumption Conversion

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80%+ of people sign up for things they never consume.

(Including PAID products!)

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The odds of them EVER consuming it halve for each day they delay…

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Autoresponder (noun)

A pre-written email that is automatically sent out once someone takes an action such as subscribing to your email list, applying for a free consultation, or buying

  • ne of your products.

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Email #1

a short simple email that delivers the gift you promised and why it’s important to consume now. It may also tease what’s to come in the next email but the focus is on delivering on your promise.

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Emails #2-?

The next few emails remind them of that gift & continue to build value and nurture the relationship.

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Emails #2-?

  • recommend they turn right away to a specific page in your

eBook to check out a specific tip in your list of 10 tips

  • invite them to visit a link to schedule their call in the next

2-3 days

  • direct them to a particular moment in your videos to

discover something specific and important to them 182

Emails #2-?

  • Incorporate a case study or story from your own life about

how you or a customer got huge value from the gift that you just gave them

  • That way they can see the impact it could have on their life if

they follow through

  • You can also give your gift in a 2nd format. If they 1st got a

video, then in email 3 you could surprise them with the cliff notes PDF version of that video for quick consumption 183

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1 Week - 3 Months

  • Your initial sequence from subscriber to buyer can last 1 week
  • r 3 months depending on how much value you want to give

up front

  • Some A-list marketers have autoresponder sequences that

last a full year and lead new subscribers from one product

  • ffer to another, giving huge amounts of value and

generating huge amounts of passive income for them every single day 184

Think Through Your Sequence In a Strategic Way

  • How can you give a week or two of value that builds up

to the sale?

  • How can you make your subscriber feel like you’re
  • ffering them an opportunity rather than shoving

something self-serving down their throats?

  • How can you optimize the subject lines of these emails

so they keep opening them? 185

Autoresponder Sequence Goals

  • provide as much value as possible
  • train them to click on links and interact with you through well thought out calls to

action

  • deepen your relationship with them by speaking directly to their needs, wants and

aspirations and by telling stories from your own life or stories of your clients

  • build credibility and social proof through sharing customer wins and case studies
  • funnel them back to your blog and social media channels, where they can receive

more content from you

  • and, of course, lead them into your sales funnel by giving them the opportunity to

become a customer

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Exercise: Map Out Your Sequence

  • Including number of emails
  • Timing of when they will be sent
  • Subject lines
  • Key points
  • Specific Calls to action

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Q&A

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