Welc on e! The webinar will begin soon Karen Robertson Meredith - - PowerPoint PPT Presentation

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Welc on e! The webinar will begin soon Karen Robertson Meredith - - PowerPoint PPT Presentation

The Anatomy of Wicked Good Web Design Welc on e! The webinar will begin soon Karen Robertson Meredith Oliver Getting Started Everyone is muted Ask questions in the GoToWebinar chat box Collapse the GoToWebinar control panel with the arrow


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SLIDE 1

The Anatomy of Wicked Good Web Design

Welcone!

The webinar will begin soon

Karen Robertson Meredith Oliver

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SLIDE 2

Getting Started

Everyone is muted Ask questions in the GoToWebinar chat box Collapse the GoToWebinar control panel with the arrow in the top right corner 60 minutes with Q&A Webinar is being recorded Slides will be available

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SLIDE 3

Meredith Oliver, CSP

, MIRM

President & Founder Sales & Marketing Strategist Speaker & Author

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Design Trends

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SLIDE 5

Large Hero Images & Fixed Header

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SLIDE 6

Responsive Design

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SLIDE 7

Video Integration

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SLIDE 8

Photo Background Image

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SLIDE 9

Transparent Elements

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SLIDE 10

White Space, Icons & Flat Design

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SLIDE 11

Parallax Effects

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SLIDE 12

Google Analytics

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SLIDE 13

Google Analytics

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Google Analytics

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SLIDE 15

Google Analytics

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Google Analytics Time on Site Trends

Homepage - :45 Our Communities - :35 Available Homes - :30 - :55 Community Pages - :30 - 2:00 Home Detail Pages - 1:00 - 2:00 General Content Pages - :30 Photo/Video Gallery - 2:00 - 3:00

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SLIDE 17

Google Analytics Marketing Source Trends

Google Organic #1 Direct Traffic #2 Google PPC #3 Referral Community Sites - #4 Listings Sites - #5 Email Campaigns - #6 Banners/Retargeting - #7

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SLIDE 18

How Do Y

  • u Evaluate Traffic Sources?

Sessions & New Sessions New Users Bounce Rate Pages per Session Average Session Duration Goal Conversion

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SLIDE 19

Google Analytics

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Call- To-Action & Lead Generation

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SLIDE 21

Call, Click or Come-By

Invite Visitors to Interact Graphics Copy Live Chat

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SLIDE 22

Offer Multiple Calls to Action

Phone Number Live Chat Email Requests Newsletter Sign-Up Follow Social Media Blog Subscription Request a Tour

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SLIDE 23
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SLIDE 24

Match CT A ’s to Buyer’s Journey

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SLIDE 25

Offer Personal, Timely Assistance

Online Sales Counselor Market the service Keep forms short Send all phone calls & emails to the OSC

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SLIDE 26

Available on Amazon & CreatingWOW .com

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Stay In Touch

Text 
 WOW 
 to 44144

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SLIDE 28

@MeredithCSP

@MeredithsShoes22

Facebook.com/MeredithCommunications

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Thank Y

  • u!

Want to Sell More Homes Faster With Better ROI?

Contact Us

SmartTouchInteractive.com Facebook.com/SmartTouchInt Twitter: @SmartTouchInt

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