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CTSI SERVICE CENTER
WEBPAGE REDESIGN
Deaven Freed, CTSI Communications Specialist
WEBPAGE REDESIGN Deaven Freed, CTSI Communications Specialist - - PowerPoint PPT Presentation
WEBPAGE REDESIGN Deaven Freed, CTSI Communications Specialist - - PowerPoint PPT Presentation
CTSI SERVICE CENTER WEBPAGE REDESIGN Deaven Freed, CTSI Communications Specialist SERVICES ARE OUR BLING SERVICE CENTER FLYER V.1 SERVICE CENTER FLYER V.2 AFTER POSITIVE FEEDBACK FROM RESEARCHERS, WE NEEDED TO TRANSFER THIS TO THE
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SERVICE CENTER FLYER V.1
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SERVICE CENTER FLYER V.2
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AFTER POSITIVE FEEDBACK FROM RESEARCHERS,
WE NEEDED TO TRANSFER THIS TO THE WEB.
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SERVICE CENTER WEBPAGE V.1
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SERVICE CENTER WEBPAGE V.2
Let’s check it out here.
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BEFORE AFTER
VALUE PROPOSITION
What is the one thing we want users to know when they visit the page. What is the benefit?
HEADER IMAGE
Adds a visual element
MAIN CONTENT AREAS WITH ANCHOR LINKS
Intended to help researchers find what they need right away before scrolling (Thanks, Nina!)
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BEFORE AFTER
CONSOLIDATED CONTENT
Trying to say what we NEED to say in As little words as possible
PHOTOS
Added a touch of personality and transparency to the page
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BEFORE AFTER
CREATED CATEGORIES
For researchers to easily find what they need
CALL TO ACTION
What we want the researchers to do
- n the page
SIMPLIFIED DESCRIPTION
It’s now easier to see what each service does and how they can help
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Bounce rate is down
WAS THE REDESIGN SUCCESSFUL?
Time spent on page is up
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“Investigators find our updated content much easier to understand. It is clear how we can help them with their studies and they continue to tell me how useful this information is for them.”
- Holly Morris, RN, MSN, CCRC, CHRC
CTSI Director of Research Services
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THANK YOU!
Deaven Freed, CTSI Communications Specialist deavenf@ufl.edu