Get Better Content with Analytics and User Testing Mike Powers - PowerPoint PPT Presentation

Sep 15, 2023 •98 likes •2.09k views

Get Better Content with Analytics and User Testing Mike Powers Director of Electronic Communications Indiana University of Pennsylvania About Me About Me Director of Electronic Communications at Indiana University of Pennsylvania About

Solutions for a high bounce rate • Is there an audience that hits this page with the wrong expectations? • Are there useful links on the page? Anyplace to go? • Does the content actually interest people?
Solutions for a high bounce rate • Is there an audience that hits this page with the wrong expectations? • Are there useful links on the page? Anyplace to go? • Does the content actually interest people?
Solutions for a high bounce rate • Is there an audience that hits this page with the wrong expectations? • Are there useful links on the page? Anyplace to go? • Does the content actually interest people?
Solutions for a high bounce rate • Is there an audience that hits this page with the wrong expectations? • Are there useful links on the page? Anyplace to go? • Does the content actually interest people?
Solutions for a high bounce rate • Make it shorter • Improve readability • Make it more useful
Analytics Tip #1: For content strategists, pageviews do and don’t matter
Pageviews: how many times a page has been loaded into a browser.
Why not hits? • A hit is the download of a single file • 1 page = 10, 20, 30 or more files
One thing about pageviews...
One thing about pageviews...
Average Salary in This Elevator $2.1 Million

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