Web Analysis Final Presentation Hsiao-Han Chang Hongjian Yang - - PowerPoint PPT Presentation
Web Analysis Final Presentation Hsiao-Han Chang Hongjian Yang Shao-Ting Yang Background Overview Vogue is an international fashion and lifestyle magazine made up of various topics including fashion, beauty, culture, technology, economy,
Hsiao-Han Chang Hongjian Yang Shao-Ting Yang
Vogue is an international fashion and lifestyle magazine made up of various topics including fashion, beauty, culture, technology, economy, politics, society, and music. Vogue created plenty of distinct types of content, such as documentary, video channel, book, voguepedia, website, podcast, and app, in 22 countries and regions.
Readership, 125000000 Monthly Unique User, 672000000 Readership Monthly Unique User 500000000 1E+09
International Audience
International Audience
Young women from 20 to 40 years living in urban cities, who are successful and beautiful and who wants to be aware of all the novelties of fashion and beauty.
Readership
International Monthly Unique users
The increasing use of smartphones and tablets with greater capabilities has facilitated this shift
Decline in Print Advertising
The publishing industry is declining due to the media shift from printingto digital.
Consumer start consuming information from internet-based publication (Source: eMarketer)
Millennials consume information from print to digital
Decline in Print Advertising
The publishing industry is declining due to the media shift from printingto digital.
Diminished advertising, low subscription numbers and fewer single-copy sales have weakened the Magazine and Periodical Publishingindustry.
Cosmopolitan is an international fashion magazine for women which has half of a century history and is available in more than 60 countries in the world.
Elle is a worldwide lifestyle magazine of French origin that focuses on fashion, beauty, health, and entertainment for female.
Harpers Bazaar is an American women's fashion magazine which aimed at members of the upper-middle and upper classes.
Female age in 18-34 exposed in multi- channels who is interested in arts, entertainment, fashion with much buying power.
Encourage users to vote for their ideal influencer to write the article monthly.
Collaborate with the business that pay for ads and the influencer to come up with articles with sponsored ads.
Encourage readers to comment and share the articles on social media platforms.
Lucky draw to pick several lucky readers to win the sponsored products.