Why Travelers Ignore DMO websites Amrita Gurney | Kansas Tourism - - PowerPoint PPT Presentation

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Why Travelers Ignore DMO websites Amrita Gurney | Kansas Tourism - - PowerPoint PPT Presentation

Nov 06, 2023 30 likes •393 views

Why Travelers Ignore DMO websites Amrita Gurney | Kansas Tourism Conference 2017 In todays session: 1. The modern day traveler 2. 7 most common issues with DMO websites 3. How to make your DMO website appealing to today's travelers The

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Why Travelers Ignore DMO websites

Amrita Gurney | Kansas Tourism Conference 2017

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In today’s session:

  • 1. The modern day traveler
  • 2. 7 most common issues with DMO websites
  • 3. How to make your DMO website appealing

to today's travelers

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The visual marketing platform loved by over 250 DMOs

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The modern-day traveler

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A typical traveler visits 34 websites as part of their planning process.

Source: Clayton Reid, CEO, MMGY Global

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Today’s travelers are visual decision-makers

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“Honestly, if there aren’t pictures, I don’t even begin to consider it…”

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Prefer experiences

  • ver ownership
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Sharing experiences

  • ver social media
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2/3

  • f consumers rely on UGC to

make a purchase decision

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65%

  • f consumers trust word of mouth on

the web more than content produced by advertisers.

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Expect personalization

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74% of customers are frustrated that web content doesn’t map to their interest.

– Nielson

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How to make your website engaging

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1 |

Make an amazing first impression

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Embrace your brand story

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Update your visuals regularly

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4 |

Show real-time information

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5 |

Serve niche interests

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Offer a personalized experience

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7 |

Connection visuals with actionable information

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Use social, search and paid media to drive people to your site

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Visually engaging websites typically result in:

30%

lower bounce rate

4x

time on site

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Visuals tells the story of your destination

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Questions?

Get in touch at: amrita@crowdriff.com Twitter: @amritagurney