FTB Website Redesign Michelle Fallon Administrative Services - - PowerPoint PPT Presentation

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FTB Website Redesign Michelle Fallon Administrative Services Division Mike Meehan Administrative Services Division September 12, 2019 FTB Website Redesign | September 2019 Board Meeting 1 FTB Website Redesign Our Vision: Plain

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1 FTB Website Redesign | September 2019 Board Meeting

September 12, 2019 Michelle Fallon – Administrative Services Division Mike Meehan – Administrative Services Division

FTB Website Redesign

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FTB Website Redesign

Our Vision:

Plain Language
State Templates
Improved Navigation

– Task Oriented – Lean Content

Accessible to All

FTB Website Redesign | September 2019 Board Meeting 2

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Project Strategy

Old Website

28K Files

New Website New Website

3% Content

Satisfies 95% visits Request Process

 Forms  Content

Internal Repository

97% Content

Satisfies remaining 5% visits

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FTB Website Redesign

Planning and Implementation:

Working Teams

– Redesign Team – Internal Repository – Request Process

Communication Plans

FTB Website Redesign | September 2019 Board Meeting 4

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6 FTB Website Redesign | September 2019 Board Meeting

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7 FTB Website Redesign | September 2019 Board Meeting

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FTB Website Redesign

Video

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FTB Website Redesign

Planning and Implementation:

Internal Test Drive
Go-Live on Saturday June 22, 2019!

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FTB Website Redesign

Feedback and Fixes

Early Life Support
Feedback Link
Early Challenges:

– External Search Engines – Archived Content

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FTB Website Redesign

Feedback and Fixes

“Your new website is beautiful and very user friendly!”
“This website is cleanly laid out, especially useful on mobile
devices. Thanks for keeping it organized!”
“Very user friendly and professional website.”

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FTB Website Redesign

Success Factors

Executive Support
Engaged Enterprise – ONE FTB
Moments that Matter

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Questions?

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