Empathy and Information Architecture: Improving your Customer - - PowerPoint PPT Presentation

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Empathy and Information Architecture: Improving your Customer - - PowerPoint PPT Presentation

Jun 17, 2023 45 likes •746 views

Morning Workshop Empathy and Information Architecture: Improving your Customer Experience with Thoughtful Digital Marketing Cortney Heimerl Brand Intelligence, Department of Strategy & Research @ascedia cheimerl@ascedia.com Empathy

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Morning Workshop

Empathy and Information Architecture:

Improving your Customer Experience with Thoughtful Digital Marketing

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Cortney Heimerl

Brand Intelligence, Department of Strategy & Research

@ascedia cheimerl@ascedia.com

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Empathy

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That hasn’t always been the case.

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The internet is like a library with no catalog where all the books get up and move themselves every night

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  • Don’t be evil
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QUALITY CONTENT

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Several things happened

  • The amount of content on the internet skyrocketed
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An explosion of connectivity

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  • More ways to connect to the internet
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Mobile searches skyrocketed

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MOBILE searches skyrocketed

  • Mobile stats here
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Time spent on social media increased greatly

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User Generated Content

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Voice Search

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Voice search

  • Natural language
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  • We need to accommodate them.
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A complete algorithm refresh

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  • Knowledge graph
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User Generated Content We must create value.

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Be thought leaders

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Make content Responsive

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Design it for them

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Design is a funny word. Some people think design means how it looks. But of course if you dig deeper, its really how it works.

“ ”

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Provide the content they ask for

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Determine the data your audience needs on demand

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Be where your audience is

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Make it easily sharable

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And remember..

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Let’s Meet Diane

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If you forget everything I said

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Empathy

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Need Some Advice Need Some Advice?

Contact Ascedia! hello@ ascedia.com http://www.ascedia.com/services/optimize Blog Post: EMPATHY AND INFORMATION ARCHITECTURE: IMPROVING CUSTOMER EXPERIENCE WITH THOUGHTFUL MARKETING