“WaterWipes 2012”
Made by Irish Breeze Ltd. � Subsidiary of family-owned $200MM, 50-year old company, The Boyne Valley Group � Located near Dublin, Ireland
Introducing A Category Expander ! � Safe for Newborns � Patented Worldwide
Unique Baby Care Product The only baby wipe that contains: � No Chemicals � No Preservatives � 99.9% purified water � 0.1% fruit extract (a gentle natural skin conditioner, stabilizer & protector) Safe for Newborns & Sensitive skin Biodegradable Natural
Other baby wipes Comparison chart shows the chemical & preservative ingredients leading brands vs. WaterWipes WaterWipes is the only wipe that contains just two ingredients: 99.9% water 0.1% grapefruit seed extract No Preservatives No Parabens No o P Paraben ns s No Fragrance No Lanolin No Lanolin o La L No No Propylene glycol No o P o P Propylen Propylene gl e gl e g e gl ly No SLS No SLS o S No Emollients No Soap No So No Soap o S ap o S No No Surfactants o S Surfactan nt ts No Alcohol
International Award Winning Product
Why is ‘Pure’ important Chemicals in baby wipes and frequency of use is an issue � Newborns Concerned first time Moms aware of chemicals and other additives. Newborn skin is delicate moms advised to use cloth & water especially on newborns � Infants with skin Allergies “ 1 in 3 babies suffer from sensitive skin, 4 out of 10 of which suffer from eczema” (i.e. 15% of infant population). � Diaper rash Most babies at some stage suffer from general diaper rash � ‘Green’ consumers ‘natural’/environment -friendly and additive-conscious Moms
Two Sku’s 72 wipes economy pack 10 wipes trial/travel pack
Pricing 72 wipes 10 wipes � SRP $4.99 SRP $0.99 � COST $3.00 COST $0.60 � PROFIT $1.99 PROFIT $0.39 � 40%
Master Shipping Cases - 10 wipes pack 10 wipes-trial/travel pack 12-unit clip strip 10 wipes 10 wipes-trial/travel pack 10 case prepaid trial/travel pack 12-unit counter display Minimum shipment Master shipping case 10 wipes 12-unit counter display total 72 6 inners of 12= Master shipping case 10 wipes 12-unit clip strip total 72 6 inners of 12=
Master Shipping Cases - 72 wipes pack 72 wipes economy pack open stock 10 case prepaid minimum total 15 packs 72 wipes shipment
Supporting marketing material
$4.0 Million US Launch Sampling Hospital sampling to new moms � Medical program - Paediatricians � Parenting Magazines SOCIAL MEDIA - 1000’s mommy blogs
Power full Online campaign 26,051 Facebook “likes” Achieved within a few weeks in UK & Ireland Translates to 100,000 in US Informs about ingredients in baby wipes, while also donating to charity “A Great Bottom is a Bottom free from chemicals”
Excellent Online reviews - discussed in chat rooms Consumer comments have been 5-Star Ratings validating WaterWipes claims � Amazon.co.uk � 20somethingmum.blogspot.com � aconfusedtakethatfan blog Babyworld.com � � Bounty.com � chopsybaby.com � Freelance for the Daily Express � London Mums online Mother & Baby online and magazine � � Mothers Who Work online � Mummy Blogger � Parentdish.com � Perfectly Happy Mum blog Practical Parenting and Pregnancy magazine � Freelance for The Guardian and The Independent Freelance for The Telegraph, Observer and The Guardian thegreenfamilia.co.uk
Features in Parent magazines
Distribution
MMR November 2011 Trade Ad
Program • 10% Co-op • $2 million product liability • 2% 30, net 31 • 1st Ship Date: Jan 3, 2012
Pipeline of new products Dribble Bibs 100% Cotton Baby & Water Massage Oil
Contact: John O’Maley johnjoy1@aol.com 513 227 7191
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