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Made by Irish Breeze Ltd. Subsidiary of family-owned $200MM, 50-year
- ld company, The Boyne Valley Group
WaterWipes 2012 Made by Irish Breeze Ltd. Subsidiary of - - PowerPoint PPT Presentation
WaterWipes 2012 Made by Irish Breeze Ltd. Subsidiary of - - PowerPoint PPT Presentation
WaterWipes 2012 Made by Irish Breeze Ltd. Subsidiary of family-owned $200MM, 50-year old company, The Boyne Valley Group Located near Dublin, Ireland Introducing A Category Expander ! Safe for Newborns Patented Worldwide
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Introducing
Safe for Newborns Patented Worldwide
A Category Expander !
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Unique Baby Care Product
The only baby wipe that contains:
No Chemicals No Preservatives 99.9% purified water 0.1% fruit extract (a gentle natural skin conditioner, stabilizer & protector)
Safe for Newborns & Sensitive skin Biodegradable Natural
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Other baby wipes
WaterWipes is the only wipe that contains just two ingredients: 99.9% water 0.1% grapefruit seed extract
No Soap No Soap
- S
No Alcohol No So
- S ap
No SLS No SLS
- S
No Lanolin No Lanolin
- La
L No Preservatives No Surfactants No Propylene glycol No Parabens No No Propylen Paraben ns
- P
- P
e gl e g s No Fragrance No No Surfactan Propylene gl
- S
- P
ly nt ts e gl No Emollients
Comparison chart shows the chemical & preservative ingredients leading brands vs. WaterWipes
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International Award Winning Product
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Why is ‘Pure’ important
Newborns
Concerned first time Moms aware of chemicals and other
- additives. Newborn skin is delicate moms advised to use
cloth & water especially on newborns
Infants with skin Allergies
“1 in 3 babies suffer from sensitive skin, 4 out of 10 of which suffer from eczema” (i.e. 15% of infant population).
Diaper rash
Most babies at some stage suffer from general diaper rash
‘Green’ consumers
‘natural’/environment-friendly and additive-conscious Moms
Chemicals in baby wipes and frequency of use is an issue
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Two Sku’s
72 wipes economy pack 10 wipes trial/travel pack
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Pricing
72 wipes 10 wipes SRP $4.99 SRP $0.99 COST $3.00 COST $0.60 PROFIT $1.99 PROFIT $0.39
40%
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Master Shipping Cases - 10 wipes pack
10 wipes trial/travel pack 10 wipes-trial/travel pack
12-unit clip strip
10 wipes-trial/travel pack
12-unit counter display
10 wipes 12-unit counter display Master shipping case 6 inners of 12= total 72 10 wipes 12-unit clip strip Master shipping case 6 inners of 12= total 72 10 case prepaid Minimum shipment
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Master Shipping Cases - 72 wipes pack
72 wipes
- pen stock
10 case prepaid minimum shipment
total 15 packs
72 wipes economy pack
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Supporting marketing material
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$4.0 Million US Launch
Sampling
- Hospital sampling to new moms
- Medical program - Paediatricians
Parenting Magazines SOCIAL MEDIA -1000’s mommy blogs
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Power full Online campaign
26,051 Facebook “likes”
Achieved within a few weeks in UK & Ireland Translates to
100,000 in US
“A Great Bottom is a Bottom free from chemicals” Informs about ingredients in baby wipes, while also donating to charity
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Excellent Online reviews - discussed in chat rooms
- Amazon.co.uk
- 20somethingmum.blogspot.com
- aconfusedtakethatfan blog
- Babyworld.com
- Bounty.com
- chopsybaby.com
- Freelance for the Daily Express
- London Mums online
- Mother & Baby online and magazine
- Mothers Who Work online
- Mummy Blogger
- Parentdish.com
- Perfectly Happy Mum blog
- Practical Parenting and Pregnancy magazine
Freelance for The Guardian and The Independent Freelance for The Telegraph, Observer and The Guardian thegreenfamilia.co.uk
Consumer comments have been 5-Star Ratings validating WaterWipes claims
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Features in Parent magazines
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Distribution
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MMR November 2011 Trade Ad
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Program
- 10% Co-op
- $2 million product liability
- 2% 30, net 31
- 1st Ship Date: Jan 3, 2012
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Pipeline of new products Dribble Bibs 100% Cotton & Water
Baby Massage Oil
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