Venues of Excellence Spring Members Forum Friday 5 th April 2019 - - PowerPoint PPT Presentation

Venues of Excellence Spring Members Forum

Friday 5th April 2019 West Court, Je Jesus Colle llege Cambridge

Welcome

David id Vaughton Chair irman, Venues of Excell llence

Jesus College Update

Welcome to 500+ years of history, education and personal development.

Learning environment

Our community

Priorities

Social, formal, we love to entertain

Time to reflect

The next generation; West Court

Fact Sheet

Bedrooms onsite: 250 student bedrooms, 36 bedrooms in West Court, of which 27 are en suite. Student houses used for commercial events: 20 Meeting rooms onsite: 15. Average weekly events: 40 with 80% being internal. Largest event: 700 guests. May Ball (in June!) 1800 people.

Notable alumni

Samuel Taylor Coleridge (1772-1834) Poet and philosopher. Alistair Cooke (1908-2004) Broadcaster, known for radio series A Letter from America. Thomas Cranmer (1489 - 1556) Archbishop of Canterbury in the reign of Henry VIII who launched the English Reformation. John Flamsteed (1646-1719) first Astronomer Royal and director of the Royal Observatory at Greenwich from 1675. Robert Malthus (1768-1834) founder of population studies and one of the greatest English economists of the 19th century. Laurence Sterne (1713-1768) author of the novel Tristram Shandy Sir Rupert Jackson, former Justice of the Court of Appeal of England and Wales Lord Toulson (1946-2017) Justice of the Supreme Court of the United Kingdom Antony Armstrong-Jones, 1st Earl of Snowdon (1930-2017) Prince Edward, Earl of Wessex playwright Sir David Hare Factory Records founder Tony Wilson (1950-2007) Endurance swimmer and Ocean advocate Lewis Pugh novelist Nick Hornby two thirds of Clean Bandit, Grace Chatto and Jack Patterson

Thank you

Questions

Update from the Executive Director

Mandy Jennings Executive Director

AGENDA

MEMBERS FORUM FRID FRIDAY 5 5 APR PRIL 2019 2019 JE JESUS COLLEGE CA CAMBRIDGE 09:0 09:00 Da David id Vaughton Welc lcome fr from

• m our
• ur Cha

Chair irman 09:1 09:15 Stu Stuart Websdale Jes Jesus Col Colle lege Cam Cambridge – Our r Hos Host Venue 09:4 09:40 Mandy Jen Jennings Venues of

• f Ex

Excelle lence up updates; Exh Exhibitio ions / L&D L&D Academy La Latest t on

• n New Members

s 10:0 10:00 Nic icola Je Jenkinso son The Referrals s Process s & Sale Sales Up Updates 10:1 10:15 Car Carolin ine Coc Cockell l New Website In Informatio ion an and Mark arketing Up Updates 10:4 10:45 Mic ichelle Bo Boyt yt Mem ember r Eng Engagement Prog

• gram / Mem

ember Events s 2019 2019 Annual l Con Conference 2020 2020 11:0 11:00 Br Brea eak 11:3 11:30 Da David Vaughton & Nig igel Dea Dean Venues of

• f Ex

Excelle lence Qu Qualit ity Process 12:0 12:00 Gue Guest Spe Speaker Adr dria ianne Car Carter, , The Face ace Whis isperer 13:0 13:00 Lu Lunch

Some very interesting venues have joined

• ur collection!

The Studio, Leeds

Lumley Castle

Pavilions of Harrogate

And coming soon….

University of Birmingham

Southampton Football Club

Exhibitions and Events

30 30th

th Apr

pril l 2019 2019 St Stand Part artners:

• Alton Towers Resort
• Coombe Abbey
• Lane End Conference Centre
• The Silverstone Wing
• UVB
• Victory Services Club
• Warwick Conferences

21 21-23 May 2019 2019 Venues of Excellence is the first UK consortium to have the alliance partnership with IMEX to promote our membership consortium. In In ad addition, , we e ar are e su supported by y two stand part partners:

• Imago Venues
• The Silverstone Wing

26 26-27 Ju June 2019 2019 Venues of

• f Ex

Excelle lence has has an an allia alliance part partnership ip wit ith TME in 2019 2019 whic ich pr provides s us us wit ith ad additio ional mar arketing opp

• pportunities.

St Stand Part artners:

• Alton Towers Resort
• CEME Conference Centre
• CIM Moor Hall
• Conference Aston
• Coombe Abbey
• Lane End Conference Centre
• MTC Events
• The Møller Centre
• UVB
• Venue Cranfield
• Whittlebury Park

4th

th Ju

July ly 2019 2019 Venues of

• f Ex

Excelle lence ha have neg negotiated a a Bus Busin iness ss Netw twor

• rk Hub ar

area at this event. St Stand Part artners: CEME Conference Centre Imago Venues Keele University Events and Conferencing Make Venues MTC Events UVB Whittlebury Park

TAKE IN THE LONDON SKYLINE WITH OUR EXCLUSIVE HOSPITALITY EVENT AT SKYLOFT….. Wednesday 26th June 2019 at 6pm

In n 2019, Al Altit titude Londo London wi will l cele lebrate its ts 1st

st Anniv

iversary as as a a Venues of

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Excell llence me member, ma makin ing it t the the per perfect venue to

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host t ou

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Hospit itali lity Event. With th han hand pi picked gu gues ests fr from

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the Ag Agen ency and and Co Corp rpor

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ector

• rs, we

e ar are invit itin ing up up to

• six

venues to

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join n us us to

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networ

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with ou

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r cl clients. . Whether you

• u ar

are attending the the sho how w ind ndependently ly or

• r ar

are jus ust visit itin ing g the the sho how, this this is a a gr great op

• ppo

portunit ity to

• rep

epresent you

• ur venue

at t thi this uni unique ne networ

• rkin

ing event. Th The e cos

• st to
• par

partic icip ipate is £750 pl plus vat and and inc nclu ludes:

• One representative from your venue to attend the hospitality event to network with clients

(additional representatives £250 plus vat each)

• Invite five qualified client leads to the event
• Offer a prize from your venue for our fun prize draw on the evening
• Use the Venues of Excellence stand as a meeting point to arrange appointments with your

clients, giving you more business networking time at The Meetings Show

In association with

Learning and Development Academy 2019

L& L&D Co Courses es Trainers Loc Location Da Dates

Practical Digital Marketing Skills Caroline Cockell Jubilee Conference Centre, Notts 8

th April

Motivating sales and operations teams to create a positive sales culture Rachael Bartlett and James Lee Queen Mary University

• f London

9

th May

Strategic business planning - delivering your budget with a framework plan Jim Cockell CIM Moor Hall 14

th May

Delivering exceptional show-rounds and increasing conversion Mel Cash Ashorne Hill, Leamington Spa 20th June Social media masterclass for forward thinking conference centres Janet Bebb MTC, Manufacturing Technology Centre, Coventry 12th September

L&D Courses planned for the remainder of 2019

L& L&D Co Courses es Trainers Loc Location Da Dates

The art & science of profitable hospitality Mel Cash Conference Aston, Birmingham 1st October Digital marketing strategy masterclass Caroline Cockell Warwick Conferences 10th October Developing sales targets and key performance indicators for team managers Rachael Bartlett and James Lee College Court, Leicester 7th November Excellence in being a "Unique Venue" Jim Cockell Coombe Abbey 12th November Create financially rewarding sales and marketing plans Christine Page Whittlebury Hall 25/26th November How to get excellent results from research and telesales Mandy Jennings & Nicola Jenkinson Leicester Conferences 5th December

L&D Courses planned for the remainder of 2019

Cook and Serve Challenge 2019 Saturday 26th October 2019

New Venue for

• r the com
• mpetitio

ion – Leic Leicester Col Colle lege Awar ards Din Dinner Event at t Bur Burleig igh Cou Court, IMA IMAGO Venues Fr Fresh App pproach New Awar ard – Bes Best t Venue Ca Catering Ser Service De Detail ils will ll be be dis distr tributed an and sub submis issions by y 1st

st Ju

July ly

Sales and Referral Update

Nicola Jenkinson

The Referral Process

Keep it in the Family!

• Please keep sending your

referrals to us

• We have seen some great

successes

• Some venues have now paid

their membership fee with the commission earned! GREAT WAY TO BENEFIT FROM THE CONSORTIUM

Referrals

How can we improve the number of referrals from you and back to you? Group Discussion

• What are the barriers?
• Does the process work?
• Keeping confidentiality of clients
• Agent referrals or recommendations?
• Referral commission earned – how this can be

paid and used?

• Recognition programme suggestions
• Maximise the opportunity

Referral Champions!

Quarterly Referral l Win inner Make Venues Woodland Grange

• Post event calls picked up by BDM team moving

forward

• Events 40K + show round accompanied by a VOE

representative

• Association calls - 88 profiled so far, 16% of these have

cyclical events. Next 3 months another 80 Associations profiled from new data

• CHS pre and post calls
• Meeting show- clients targeted for appointments
• Meeting show client event invitation co-ordination and

commitment calls

• Targeted area telesales blitz - one per month
• BCD VOE Immersion day 6th June - 8 venues to attend

including Warwick catering truck

Digital Marketing Update

Caroline Cockell

It’s finally here…

So what’s next

Your venue pages

Photos Categories Main description Offers News

New features

Offer submission tool Venue information fed from Venue Directory Homepage Video to create an immersive experience Venue search functionality Venue offers and news features on venue pages

Digital Marketing opportunities for you

Venue in in Focus Emails Special offers on our website

PR Strategy 2019

Excellence in Practice

Phase 1: MYTHBUSTING INDUSTRY MISCONCEPTIONS Phase 2: THE PEOPLE AND PLACES BEHIND THE EXCELLENCE Phase 3: THE RECIPE FOR EXCELLENCE

Membership Update

Michelle Boyt Membership Manager

2019 Member Events

23 – 25 April 2019 Study Tour 4 June 2019 Sales & Marketing Workshop 10am – 3pm IMAGO Venues, Loughborough 11 – 12 July 2019 Summer Networking Dinner & Members Forum Conference Aston, Birmingham Late August/September Members Golf Day Details TBC 26 September 2019 Sales & Marketing Workshop 10am – 3pm Silverstone 26 October 2019 Cook & Serve Challenge 7-8 November 2019 Winter Networking Dinner & Members Forum Ashorne Hill

MEMBERSHIP ENGAGEMENT PROJECT

Key success criteria for the consortium is that our members are fully informed, aware of all opportunities open to them and are actively engaged in membership in order to maximisebenefits Increased ROI Initial call / visit / regular call schedule / happy to help Ongoing support and advice Source of information Increased satisfaction

THE ANNUAL CONFERENCE 2020

• Do you have 100 + bedrooms onsite?
• Can you cater for 130 delegates cabaret or auditorium style with an

adjoining catering area to feed everyone + an exhibitor zone for up to 20 tables in the same space?

• Do you have 4 workshop rooms for 40 pax close to the main meeting

room?

• Could you host an amazing themed gala dinner with help and sponsorship

from some of your suppliers?

• Speaker recommendations

Time for a Break

Quality Working Party Update

TOGETHER WE ARE…

INSPIRED BY EXCELLENCE

WHY?

We have previously shared with you our plans to improve the process to measure and maintain our quality offer across the consortium on a continual basis, not just when a venue initially joins Enabling us to have evidence of this means we can confidently promote our brand as Excellent doing exactly “what it says on the tin” We are fast approaching our strategic target of member numbers and it now becomes about “quality not quantity” and aspiring for us to be the very “best of the best” Let’s not forget that our purpose as a collective is to market quality

• Our brand name “Venues of Excellence” is a

brave statement but it needs to mean something to our externally facing audiences – by working together we can now all be INSPIRED BY EXCELLENCE

• The quality working group was appointed by the Venues of Excellence Board and tasked to review
• ur processes and to make the necessary recommendations, Nigel Dean currently heads this

group up

• Having one common quality process across membership allows us to send a strong message out

to the marketplace. This in turn will raise our profile and perceived credibility to create effective marketing opportunities and leverage for you as our valued members

• The INSPIRED BY EXCELLENCE program will be a mandatory and conditional part of membership
• There is nothing to fear as we will support you on this exciting journey and we can learn so much

from each other

WHAT DOES THIS INVOLVE?

• A communication to all members will be issued by our

Chairman, David Vaughton explaining the new “Inspired by Excellence” process and benefits

• We will ask each venue to conduct a new self-audit report against the revised criteria with supporting

evidence and to submit your data before 30 April 2019

• It is mandatory that all members will be compliant for the start of the new financial year on 1st June 2019
• Every venue will then conduct an annual “buddy audit” which is a fantastic opportunity to share peer to

peer learning – Buddy venues will be randomly drawn at the next Members Forum meeting in July

• All prospective venues applying for membership will now be subject to these new quality procedures as part
• f the joining process

ANY QUESTIONS?

Guest Speaker

Adrianne Carter – The Face Whisperer

Question Tim ime