TRANSIT PLANNING for LARGE EVENT VENUES 06| 19| 2014 SAN - - PowerPoint PPT Presentation

▶
transit planning for large event venues
SMART_READER_LITE
LIVE PREVIEW

TRANSIT PLANNING for LARGE EVENT VENUES 06| 19| 2014 SAN - - PowerPoint PPT Presentation

Nov 27, 2023 451 likes •843 views

SFMTA Municipal Transportation Agency Image: Crosswalk of California Street and Grant Avenue TRANSIT PLANNING for LARGE EVENT VENUES 06| 19| 2014 SAN FRANCISCO, CALIFORNIA TRANSIT PLANNING for LARGE EVENT VENUES OVERVIEW Differences from

slide-1
SLIDE 1

TRANSIT PLANNING for LARGE EVENT VENUES

06| 19| 2014 SAN FRANCISCO, CALIFORNIA

SFMTA Municipal Transportation Agency Image: Crosswalk of California Street and Grant Avenue

slide-2
SLIDE 2

2

2

TRANSIT PLANNING for LARGE EVENT VENUES

OVERVIEW

  • Differences from conventional transit planning
  • Unique opportunities and challenges
  • Lessons from large event venues in San Francisco

– Giants / AT&T Park – 34th America’s Cup – Warriors Planning

slide-3
SLIDE 3

3

3

TRANSIT PLANNING for LARGE EVENT VENUES

DIFFERENCES

  • Not usual rush-hour characteristics
  • Trip-makers less familiar with transit, city
  • More families & large groups
  • Difference in arrival and departure patterns
  • More pre-disposed to have fun
  • More sensitivity in nighttime trip home
slide-4
SLIDE 4

4

4

TRANSIT PLANNING for LARGE EVENT VENUES

UNIQUE OPPORTUNITIES AND CHALLENGES

  • Traffic management intensified at venue site
  • Greater sensitivity for venues in residential areas
  • Greater need for humans to manage safety, flows
  • Incentivizing transit use to varied, irregular group
  • Marketing more easily coordinated, managed
  • Economic development implications
slide-5
SLIDE 5

5

5

TRANSIT PLANNING for LARGE EVENT VENUES

LESSONS LEARNED

  • Giants / AT&T Park
  • 34th America’s Cup
  • Warriors Planning
slide-6
SLIDE 6

6

6

TRANSIT PLANNING for LARGE EVENT VENUES

LESSONS LEARNED: Giants / AT &T Park

  • Giants sustain among highest transit mode-split of any

ballpark in US

  • Scheduling minimizes rush-hour conflicts
  • Robust use of PCOs, SFPD, Muni staff
  • Appreciable, marketable positive economic impact
  • Transit use is nearly equally distributed:
  • Muni - BART - Ferry - Caltrain
slide-7
SLIDE 7

7

7

TRANSIT PLANNING for LARGE EVENT VENUES

LESSONS LEARNED: Giants / AT &T Park

  • Concerns about “Quality of Life” impacts
  • Demands on fleet use citywide on Game night
  • Crowding and comfort on trains, buses
slide-8
SLIDE 8

8

8

TRANSIT PLANNING for LARGE EVENT VENUES

LESSONS LEARNED: 34th America’s Cup

  • Temporary event, but with sustained implementation
  • Unknown appeal in SF, America
  • Extensive community anxiety
  • Extensive press = high-bar aspirations
slide-9
SLIDE 9

9

9

TRANSIT PLANNING for LARGE EVENT VENUES

LESSONS LEARNED: 34th America’s Cup

  • Extensive local/regional planning staved off gridlock
  • Marketing key to success
  • Regular, sustained SET staffing
  • Pilot for legacy opportunities
  • Value in Piloting new ideas
  • E line - Wayfinding - Special Events Team - Clipper Card
slide-10
SLIDE 10

10

10

TRANSIT PLANNING for LARGE EVENT VENUES

LESSONS LEARNED: Warriors Planning

  • Waterfront Transportation Assessment Strategy: how to manage

major new venue on already high-demand corridor? –Inventory of planned projects already underway –Applying lessons from Giants, AC34 –Review with local community to identify additional gaps, solutions

  • “Transit First” is critical
slide-11
SLIDE 11

LESSONS LEARNED: Warriors Planning

Five Main Challenges to “Transit First” Large Events

  • Travel Time
  • Cost
  • Reliability
  • Marketing
  • Crowding

11

11

TRANSIT PLANNING for LARGE EVENT VENUES

slide-12
SLIDE 12

12

12

TRANSIT PLANNING for LARGE EVENT VENUES

Transit First Event Access Priorities: TRAVEL TIME

Advantages

  • Rapid Corridors serve site (Metro, BART, Caltrain, Ferry)
  • Extended local in pipeline (BRT, Central Subway)
  • Extended regional in pipeline (BART, WETA, SMART, ferry)
  • TEP speeds/makes more frequent key bus lines (5, 14, etc.)
  • Bikeshare speeds up last ½ mile
  • Increased transfer, fare connectivity = reduces transfer time
slide-13
SLIDE 13

13

13

TRANSIT PLANNING for LARGE EVENT VENUES

Transit First Event Access Priorities: TRAVEL TIME

Challenges

  • Limited ROW widths make future rapid corridors difficult
  • Costs of extending rapid corridors
  • Weeknight nature of events tough on kids, workers
  • Coordination between new corridors and new development
  • Limits on last ½ mile bike (valet, secure parking, bikeshare)
slide-14
SLIDE 14

14

14

TRANSIT PLANNING for LARGE EVENT VENUES

Transit First Event Access Priorities: TRAVEL TIME

Possible Solutions

  • Special Events Team extends BART, Caltrain, ferry event service
  • Advance TEP on key lines
  • On-site fare mechanisms to reduce dwells
  • Pilot limiteds, rapids
  • Water taxi/water transit landings on site
slide-15
SLIDE 15

15

15

TRANSIT PLANNING for LARGE EVENT VENUES

Transit First Event Access Priorities: COST

Advantages

  • Transit already relatively inexpensive
  • Clipper evolving to better facilitate savings, easier to confirm
  • Bay Area events tradition for validations, discounts
  • Phoenix Suns experience incentivizing transit use
slide-16
SLIDE 16

16

16

TRANSIT PLANNING for LARGE EVENT VENUES

Transit First Event Access Priorities: COST

Challenges

  • Regional transit expensive for groups, families
  • Many youth & senior discounts require advance purchase
  • Cheap nearby parking in some locations
  • Clipper not easy mechanism to integrate, adjust
  • Lack of mechanism to link discounts to tickets
  • Clipper not used by all riders
  • Clipper card itself not cheap
slide-17
SLIDE 17

17

17

TRANSIT PLANNING for LARGE EVENT VENUES

Transit First Event Access Priorities: COST

Possible Solutions

  • Broker Clipper account contributions for ticketholders
  • Link transit use to discounts on goods
  • Manage area parking consistently
  • Offer transit rebates
  • Use of shuttles from hubs
  • Pre-verify youths and seniors ticketholders
slide-18
SLIDE 18

18

18

TRANSIT PLANNING for LARGE EVENT VENUES

Transit First Event Access Priorities: RELIABILITY

Advantages

  • Many Exclusive Right of Ways serve area
  • SET experience; AC34, Giants, concerts
  • Real Time info and apps network
  • BART reliability record
slide-19
SLIDE 19

19

19

TRANSIT PLANNING for LARGE EVENT VENUES

Transit First Event Access Priorities: RELIABILITY

Challenges

  • Muni operating context: still needs more exclusive ROW
  • Muni State of Good Repair and labor availability
  • PCO costs
  • Transit service impacted by traffic, crowds
  • Space to store Muni event trains out of way
  • Events impacts on base level of service
  • Multiple-events SET burnout
slide-20
SLIDE 20

20

20

TRANSIT PLANNING for LARGE EVENT VENUES

Transit First Event Access Priorities: RELIABILITY

Possible Solutions

  • SET and use of pilots
  • Muni MMX pocket tracks to avoid service obstruction
  • Expand apps, real-time info at key decision points
  • Expand exclusive ROWs for transit (e.g., per TEP)
slide-21
SLIDE 21

21

21

TRANSIT PLANNING for LARGE EVENT VENUES

Transit First Event Access Priorities: MARKETING

Advantages

  • Bay Areans are willing transit users
  • Many transit corridors more appealing than driving, parking
  • Giants, AC34 success
  • Fans can drink
  • “Green” thing to do
  • Local/Regional coordination improving
  • Trains, ferries and streetcars fun to ride
slide-22
SLIDE 22

22

22

TRANSIT PLANNING for LARGE EVENT VENUES

Transit First Event Access Priorities: MARKETING

Challenges

  • Outreach tough for first-time Event goers
  • Transit is uncertain experience for many
  • Risk of bad “first impression” of fellow riders, drivers
  • Transit seems inflexible to drivers
  • Differing, uncoordinated transit networks and fares
slide-23
SLIDE 23

23

23

TRANSIT PLANNING for LARGE EVENT VENUES

Transit First Event Access Priorities: MARKETING

Possible Solutions

  • Promote transit as attractive, less stressful alternative
  • Market green, economic advantages of transit
  • Specially-brand Clipper
  • Use real time more expansively
  • Market special discounts and perks for transit users
  • “Ambassador” training for drivers, PCOs
  • Build relationship with season ticketholders
slide-24
SLIDE 24

24

24

TRANSIT PLANNING for LARGE EVENT VENUES

Transit First Event Access Priorities: CROWDING

Advantages

  • Reverse Commute Capacity
  • Multiple Regional Hubs
  • Major Investments already underway
  • Muni Metro has train/station reserve capacity
  • BART Station Capacity Study advancing
slide-25
SLIDE 25

25

25

TRANSIT PLANNING for LARGE EVENT VENUES

Transit First Event Access Priorities: CROWDING

Challenges

  • Muni already crowded, need more vehicles, drivers
  • Need regional partners coordination and concurrence
  • Funding and implementation strategy
  • Embarcadero BART Station concerns
slide-26
SLIDE 26

26

26

TRANSIT PLANNING for LARGE EVENT VENUES

Transit First Event Access Priorities: CROWDING

Possible Solutions

  • Rollout pipeline projects
  • Advance key TEP strategies
  • Pilot special corridor enhancements
  • “Special Event Team” strategies on Muni, at BART stations
  • Increase event service frequency, length of trains
  • Mitigate impact: encourage patronizing local business
  • Preserve integrity of Embarcadero to encourage ½ mile walk
slide-27
SLIDE 27

Capacity Planning: Embarcadero & Montgomery Stations

June 2014

slide-28
SLIDE 28

28

5 Counties Job Growth

  • ~ 1,000,000
  • > 38% of growth near BART

Household Growth

  • ~ 625,000
  • San Francisco

100,000

  • Alameda

160,000

  • Contra Costa

90,000

  • San Mateo

60,000

  • Santa Clara

215,000

  • > 34% of growth near BART
slide-29
SLIDE 29

WATERFRONT TRANSPORTATION ASSESSMENT

2025 AM Peak Hour Line Demand

29

Location 2012 2025 West Oakland to Embarcadero 19,200 25,400 Embarcadero to West Oakland 3,500 5,500 Civic Center to 16th Street Mission 3,100 3,800 16th Street Mission to Civic Center 10,500 15,800

slide-30
SLIDE 30

BART Ridership

  • Average weekday ridership over 400,000 per day on a

regular basis now.

  • Special events are everyday for BART.
  • In June 2014, only June 30 does not have a baseball game, a

convention, or both.

  • BART has had a preview of the higher ridership future
  • Giants Victory Parades – 568,000 (2012) and 522,000 (2010)
  • Bay Bridge Closures – 450,000 to 475,000
slide-31
SLIDE 31

Ridership Growth Scenarios

slide-32
SLIDE 32

Patrons Entering & Exiting BART (15-Minute Intervals)

500 1000 1500 2000 2500 3000 3500 4:00 6:00 8:00 10:00 12:00 14:00 16:00 18:00 20:00 22:00

Time of Day Patrons (per 15 minute interval)

Embarcadero Montgomery Powell Civic Center Balboa Park 12th Street 32

slide-33
SLIDE 33

Two Concerns: AM Escalator Queues & PM Platform Crowding

  • Recent BART capacity analysis (2014) had the following

conclusions:

  • Embarcadero
  • PM Peak – close to reaching platform capacity now
  • AM Peak – close to capacity on vertical circulation now
  • Montgomery
  • Without interim measures, will be close to capacity by 2025
slide-34
SLIDE 34

Potential Interim Measures to Address Station Capacity

Simple (relatively)

  • Removal of under-utilized station furniture: pay phones
  • In station crowd management: Giants parade day
  • Increased up-escalator speeds
  • Additional high-capacity elevators

Less simple

  • Metering measures: real time platform headcount system
  • Peak pricing

More complicated/more expensive

  • Skip stop service: Montgomery has more capacity than

Embarcadero

  • Platform Screen Doors: Gain 1,400 sq. ft. of usable net space per

platform (EM current is 7,500, MT current is 12,000)

slide-35
SLIDE 35

“Two Birds with One Stone”

Measures to address both Vehicle and Station Capacity

Objective: To flatten out peak demand without negatively impacting overall ridership levels Demand Management

  • Peak of the peak period, peak direction fare surcharges
  • Embarcadero & Montgomery Station peak premium fares

Station Access (reduce the AM rush to find parking)

  • Expanding the market-based reserved parking program
  • Transit Oriented Development, increasing walk-access
  • Bicycle facilities improvements and operating rule changes
  • Making feeder bus work: operating speed improvements & joint

fares

slide-36
SLIDE 36

Longer-Term Measures

BART and the Region will need to look at the trade-

  • ffs between two more expensive options:
  • Side platforms at Embarcadero & Montgomery
  • 500,000 to 750,000 riders
  • Second Transbay Tube
  • Over 750,000 riders
slide-37
SLIDE 37
slide-38
SLIDE 38

Questions?

June 2014