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Vancouver Fraser Port Authority |
Vancouver Fraser Port Authority |
Strategic priority: Achieve broad trust and support
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Vancouver Fraser Port Authority Communications Robyn Crisanti - - PowerPoint PPT Presentation
Vancouver Fraser Port Authority Communications Robyn Crisanti - - PowerPoint PPT Presentation
Vancouver Fraser Port Authority Communications Robyn Crisanti Director, Communications February 7, 2020 Vancouver Fraser Port Authority Vancouver Fraser Port Authority | Strategic priority: Achieve broad trust and support Vancouver Fraser
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Vancouver Fraser Port Authority |
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We hope to be trusted by demonstrating meaningful action in pursuit of our mandate and vision.
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Vancouver Fraser Port Authority |
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How we work to build trust
- Relationships
- Responsible action
- Transparency and openness
- Consistent and strategic brand
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Vancouver Fraser Port Authority |
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Relationships
- Community
- Governments
- Indigenous groups
- Port users and customers
- Tenants and terminals
- Special interest groups
- Partners and collaborators
- Media
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Vancouver Fraser Port Authority |
- To protect and enhance the reputation of the Vancouver Fraser Port Authority
- To facilitate the achievement of Vancouver Fraser Port Authority initiatives
- To increase awareness of the Vancouver Fraser Port Authority and support for port operations and
growth
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Communication goals
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Vancouver Fraser Port Authority |
- Traditional advertising
- Digital advertising
- Content marketing
- Website
- Social media
- Support materials
- Media relations
- Issues management
- Infrastructure communications
- Public engagement
- Executive support
- Internal communications
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Scope of communications work
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Vancouver Fraser Port Authority |
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Marketing
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Vancouver Fraser Port Authority |
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Marketing
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Vancouver Fraser Port Authority |
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Marketing
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Vancouver Fraser Port Authority |
- Traditional advertising
- Digital advertising
- Content marketing
- Website
- Social media
- Support materials
- Media relations
- Issues management
- Infrastructure communications
- Public engagement
- Executive support
- Internal communications
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Scope of communications work
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Vancouver Fraser Port Authority |
- Increased awareness, understanding, and trust
- Increased favourability of the port
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Results
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Vancouver Fraser Port Authority |
- Understand the difference between the port authority and the port, including roles and
responsibilities
- Become familiar with the legislative mandate of the port authority, including our role in
environmental protection
- Recognize how much of our work relies on collaboration, engagement and consultation
- Share your observations with us
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Tips for liaison committee members
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Vancouver Fraser Port Authority |