Using The Web To Market Your Organization Mark Brodeur Director - - PowerPoint PPT Presentation

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Jul 11, 2023 32 likes •275 views

Using The Web To Market Your Organization Mark Brodeur Director of Tourism Rhode Island E conomic Development Corporation Rhode Island Tourism Division 315 Iron Horse Way, Suite 101, Providence, RI 02908 mbrodeur@riedc.com Outbound

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Using The Web To Market Your Organization

Mark Brodeur Director of Tourism

Rhode Island E conomic Development Corporation Rhode Island Tourism Division 315 Iron Horse Way, Suite 101, Providence, RI 02908 mbrodeur@riedc.com

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Outbound Marketing

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Outbound Marketing

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What Determines Success?

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Rethinking Marketing

Outbound Marketing
Telemarketing
Trade Shows
Direct Mail
E-Mail Blasts
Print Ads
TV/Radio Ads

I nbound Marketing

SEO / SEM
Blogging
Social Media
RSS
Free Tools/Trials
Public Relations

I nterruption Permission

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Inbound Marketing

Blog SEO Social Media

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Exponential Effects

Blog

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What to Publish?

Blog Podcast Videos Photos Presentations eBooks News Releases

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Where to Publish?

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Blog Topic Ideas

List of 5 ideas, trends or thoughts Publish a list of links Take a recent experience and share it Answer questions you received recently Comment on other blog articles Turn a press release into a blog article Check your email outbox

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Blog Frequency

Steady Readership?

At least weekly, more is better.

SEO Focused?

Frequency is less important.

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Exponential Effects

Blog SEO

More Traffic
More Links

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25% of SEO = On Page (Visible)

Page Title
URL
H1, H2, H3 Tags
Page Text
Bold

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25% of SEO = On Page (Invisible)

Rhode Island, Official Tourism, Tourri, Tour Rhode Island, Tour RI,

Visit Rhode I sland :: Welcome :: VisitRhodeI sland.com

Official site of the Rhode Island Tourism Division. www.visitrhodeisland.com/ - 30k - Cached - Similar pages

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75% of SEO = Off Page

Recommendations from Friends
1. “I know Mike Smith”
2. “Mike Smith is a marketing expert”
3. You trust the person saying this
Links are online recommendations
1. A link: www.visitrhodeisland.com
2. Anchor text: Internet Marketing
3. Link is from a trusted website

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SEO Benefits of Blogging/Publishing Blogs/Content are a

magnet for links

Links power most of SEO

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Exponential Effects

Blog SEO

More Traffic
More Links

Social Media

Even More Traffic
Even More Links
More Content

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Business Cocktail Party Advice

Meet people and start conversations Answer questions – help others Ask questions – trust others’ advice

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Social Media = Cocktail Party

Become a real member of the community Add value to the community

Ask and answer questions

More effective than live cocktail parties

No boundaries of time or space
Other people can listen in easily

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Promote Your Content

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RSS Monitoring

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Tools

Google Google Alerts Alerts Google Google Analytics Analytics

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Tools

www.dmoz.org www.dmoz.org www.alexa.com www.alexa.com

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Tools

www.prwebdirect.com www.prwebdirect.com

Brave River Solutions 875 Centerville Road, Building 3 Warwick, RI 02886 Telephone: 401.828.6611 Fax: 401.828.4834 www.braveriver.com