What We Do Custom Website Designs That Convert More Visitors Into - PowerPoint PPT Presentation

What We Do • Custom Website Designs That Convert More Visitors Into Customers • Search Engine Optimization • Website Content Creation, Pages, Blogs, White Papers • Website A-B Split Testing • Newsletter Design & Management • Logo Design, Email Signatures & Branding Guidelines • Social Media Strategy & Implementation • Business Photography including Google 360 Virtual Tours

Questions For You • How many of you have a company blog? • Do you use WordPress? • How often do you post? • Do you post on a schedule? • Who writes your posts? • Do you track results?

SEO Basics 1- Find The Right Keywords - Find out what keywords are being used by people searching online. 2- Use Those Keywords On Your Website And Blog – You can’t be #1 for something you don’t even mention. 3- Get Backlinks - Get links to your website from other credible relative websites, these are like votes in Google’s eyes.

Identify Keywords • Think Like A Customer • Check Out Competition • Google Keyword Tool • How Many Competitors? search allintitle: keyword

Google Keyword Tool Example https://adwords.google.com/ko/KeywordPlanner/Home?__c=8103989618&__u=4427952458&__o=cues

Keyword Competitor Check

Places To Use Keywords On Your Blog • Blog Titles & Descriptions • Blog Content – about 2% • Image Names & Alt Text Tags • Blog Categories • Links To Your Posts

Blog Post Blueprint Lets Do One Together

Measuring Results • Google Analytics, Statcounter, Clicky • Number of Visitors, Keyword Searches, Websites Came From and Bounce Rates • SEO Book Toolbar - Rankchecker

SOCIAL MEDIA Sharing Your Blog Posts On Social

Announce Blog Posts Differently Across Social Media Channels • Don’t post the same message across all of your social media channels. • Think of Your social media channels as news stations. The facts of the story (your blog post) are the same , but your headlines (what draws readers in) are different .

Same article, different post. Facebook Twitter

Same article, different post… Google+

Announce Posts More Than Once • Your audience might have missed your blog post the first time. • Lonely Planet Example:

Promoting Your Blog In Newsletters • If your company has a newsletter, be sure to include a link to your blog in your newsletter. • “Read more tips on our blog” • “Visit our blog for more articles and tips” • “Top 3 blog posts of the month”

Plan ahead: Create an editorial calendar • What to include in an editorial calendar for blogging: • Topic, details, keywords, audience, call-to- action and pictures/visual. Blog Calendar Topic/Title Details Keywords Audience Call To Action Pictures MONDAY Author: Mary Due Date: 3-Mar-2014 Post: 3-Mar-2014 TUESDAY Author: Josh Due Date: 5-Mar-2014 Post: 11-Mar-2014 WEDNESDAY Author: Mary Due Date: 12-Mar-2014 Post: 12-Mar-2014 THURSDAY Josh Author: Due Date: 13-Mar-2014 Post: 13-Mar-2014 FRIDAY Author: Mary Due Date: 21-Mar-2014 Post: 21-Mar-2014 SATURDAY Author: Josh Due Date: 26-Mar-2014 Post: 29-Mar-2014 SUNDAY Author: Mary Due Date: 27-Mar-2014 Post: 30-Mar-2014

Resources • http://www.wpvirtuoso.com/how-many-blogs-are-on-the- internet/ • http://www.bigideaswriting.com/seo-copywriters-checklist- for-writing-an-seo-blog-post/ • http://www.designandpromote.com/what-is-the-best- keyword-density-for-seo/ • http://www.designandpromote.com/how-to-write-a-perfect- blog-post-for-seo/ • http://www.wpvirtuoso.com/how-to-write-a-blog-post-for- a-businss/

Learn More Free Monthly Educational Seminars http://designandpromote.eventbrite.com/ Bruce Jones – Erica Paczkowski Design & Promote www.DesignAndPromote.com 630-995-7109 bruce@designandpromote.com 1952 McDowell Rd Suite 100 Naperville IL 60563