SLIDE 1
What We Do Custom Website Designs That Convert More Visitors Into - - PowerPoint PPT Presentation
What We Do Custom Website Designs That Convert More Visitors Into - - PowerPoint PPT Presentation
What We Do Custom Website Designs That Convert More Visitors Into Customers Search Engine Optimization Website Content Creation, Pages, Blogs, White Papers Website A-B Split Testing Newsletter Design & Management Logo
SLIDE 2
SLIDE 3
- Custom Website Designs That Convert More Visitors Into Customers
- Search Engine Optimization
- Website Content Creation, Pages, Blogs, White Papers
- Website A-B Split Testing
- Newsletter Design & Management
- Logo Design, Email Signatures & Branding Guidelines
- Social Media Strategy & Implementation
- Business Photography including Google 360 Virtual Tours
What We Do
SLIDE 4
SLIDE 5
- How many of you have a company blog?
- Do you use WordPress?
- How often do you post?
- Do you post on a schedule?
- Who writes your posts?
- Do you track results?
Questions For You
SLIDE 6
SLIDE 7
SLIDE 8
SLIDE 9
SLIDE 10
SLIDE 11
SLIDE 12
1- Find The Right Keywords - Find out what keywords are being used by people searching online. 2- Use Those Keywords On Your Website And Blog – You can’t be #1 for something you don’t even mention. 3- Get Backlinks - Get links to your website from other credible relative websites, these are like votes in Google’s eyes.
SEO Basics
SLIDE 13
Identify Keywords
- Think Like A Customer
- Check Out Competition
- Google Keyword Tool
- How Many Competitors? search allintitle: keyword
SLIDE 14
Google Keyword Tool Example
https://adwords.google.com/ko/KeywordPlanner/Home?__c=8103989618&__u=4427952458&__o=cues
SLIDE 15
Keyword Competitor Check
SLIDE 16
Places To Use Keywords On Your Blog
- Blog Titles & Descriptions
- Blog Content – about 2%
- Image Names & Alt Text Tags
- Blog Categories
- Links To Your Posts
SLIDE 17
Blog Post Blueprint Lets Do One Together
SLIDE 18
Measuring Results
- Google Analytics, Statcounter, Clicky
- Number of Visitors, Keyword Searches, Websites
Came From and Bounce Rates
- SEO Book Toolbar - Rankchecker
SLIDE 19
SLIDE 20
SOCIAL MEDIA
Sharing Your Blog Posts On Social
SLIDE 21
Announce Blog Posts Differently Across Social Media Channels
- Don’t post the same message across all of your
social media channels.
- Think of Your social media channels as news
- stations. The facts of the story (your blog post) are
the same, but your headlines (what draws readers in) are different.
SLIDE 22 Facebook
Twitter
Same article, different post.
SLIDE 23
Same article, different post…
Google+
SLIDE 24
- Your audience might have missed your blog post
the first time.
- Lonely Planet Example:
Announce Posts More Than Once
SLIDE 25
- If your company has a newsletter, be sure to
include a link to your blog in your newsletter.
- “Read more tips on our blog”
- “Visit our blog for more articles and tips”
- “Top 3 blog posts of the month”
Promoting Your Blog In Newsletters
SLIDE 26
Plan ahead: Create an editorial calendar
Blog Calendar
Topic/Title Details Keywords Audience Call To Action Pictures
Author: Mary Due Date: 3-Mar-2014 Post: 3-Mar-2014 Author: Josh Due Date: 5-Mar-2014 Post: 11-Mar-2014 Author: Mary Due Date: 12-Mar-2014 Post: 12-Mar-2014 Author: Josh Due Date: 13-Mar-2014 Post: 13-Mar-2014 Author: Mary Due Date: 21-Mar-2014 Post: 21-Mar-2014 Author: Josh Due Date: 26-Mar-2014 Post: 29-Mar-2014 Author: Mary Due Date: 27-Mar-2014 Post: 30-Mar-2014 MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY
- What to include in an editorial calendar
for blogging:
- Topic, details, keywords, audience, call-to-
action and pictures/visual.
SLIDE 27
Resources
- http://www.wpvirtuoso.com/how-many-blogs-are-on-the-
internet/
- http://www.bigideaswriting.com/seo-copywriters-checklist-
for-writing-an-seo-blog-post/
- http://www.designandpromote.com/what-is-the-best-
keyword-density-for-seo/
- http://www.designandpromote.com/how-to-write-a-perfect-
blog-post-for-seo/
- http://www.wpvirtuoso.com/how-to-write-a-blog-post-for-
a-businss/
SLIDE 28