Digital Marketing with Limited Resources Allocating Time & - - PowerPoint PPT Presentation

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Digital Marketing with Limited Resources Allocating Time & - - PowerPoint PPT Presentation

Oct 29, 2023 201 likes •737 views

Digital Marketing with Limited Resources Allocating Time & Energy Which Channels Matter Most Top 3 Things to Consider: SEO Value Social Proof Fish Where the Fish Are Which Channels Matter Most Define Top Goals, Then Focus

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Digital Marketing with Limited Resources

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Allocating Time & Energy

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Which Channels Matter Most Top 3 Things to Consider: SEO Value Social Proof “Fish Where the Fish Are…”

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Which Channels Matter Most

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Define Top Goals, Then Focus Energy for Greatest Impact

 Build Awareness  Engage Supporters  Raise Funds

Keep the conversation going…

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Which Channels Matter Most

Tell Your Brand Story with Intentional End Goals in Mind as Guideline

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Focus on Content Creation

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Defining Your Social Persona

 Who are they?  What are their interests  Why are they following you?  What do they like to talk about?  What are they likely to share?  What is their “journey” with you?

Create a “faux” ideal client

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Using Your Social Persona

 Shape perceptions of your

  • rganization

 Develop the right content and images  Be consistent  Maintain a singular tone/voice  Keep content fresh  Consistent visual style

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Strategic Tips and Tricks to Effectively Manage Your Time

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Which Channels Matter Most

START WITH LONGEST FORM OF CONTENT THEN WHITTLE DOWN USING THE FUNNEL AFFECT… CONSIDER BLOGGING TO FRONT LOAD CONTENT FUNNEL AND THEN ADD INTEGRATION OF SOCIAL SHARING FUNNEL TO OPTIMIZE YOUR EFFORTS

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How Long Should Blog Posts Be?

Source: http://www.problogger.net/problogger-faq-how-long-should-posts-be/

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How Long Should Blog Posts Be?

Source: http://www.problogger.net/problogger-faq-how-long-should-posts-be/

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Sample of Longer Form Content

Blogging…

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Integrating Facebook & Others Content

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Sample of Longer Form Content

Blogging…

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Which Channels Matter Most

Tell Your Brand Story with Intentional End Goals in Mind as Guideline

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Engaging Post Types for Facebook

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Building On Organic Engagement with Paid Boosts

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Building On Organic Engagement with Paid Boosts

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Building On Organic Engagement with Paid Boosts

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Building On Organic Engagement with Paid Boosts

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Ensure Engagement Leads to Long-Term Connection

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Another Example of Using the “Invite” Button on FB

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Building On Organic Engagement with Paid Boosts

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Pros and Cons of Automated Posts

Source: https://vimm.com/social-media-automation/

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Summary

  • FOCUS ON AREAS THAT YOU CAN DO REALLY WELL TO MAKE THE MOST IMPACT
  • FRONT LOAD THE WORK - FUNNEL START WITH LONGEST FORM FIRST
  • INTEGRATE SOCIAL MEDIA - USE PAID SOCIAL ADS AND FREE TOOLS TO LESSEN

NEED FOR FREQUENCY

  • Less Frequent Posts Are Needed if You Decide to Invest in Paid Promotion
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Thank You!

Stay in Connected: Kira.Morehouse@ebtc.com