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USABILITY TESTING REVIEW Matt Bishop Elise Fu Sanchit Kumar - - PowerPoint PPT Presentation
USABILITY TESTING REVIEW Matt Bishop Elise Fu Sanchit Kumar - - PowerPoint PPT Presentation
USABILITY TESTING REVIEW Matt Bishop Elise Fu Sanchit Kumar INTRODUCTION Elis Elise Fu Fu Matt Bis ishop Sa Sanchit Ku Kumar 1 AGENDA Proj roject Goals & & Sc Scope Methodolo logy Participants Ke Key Hig ighlig ights
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AGENDA
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Proj roject Goals & & Sc Scope Methodolo logy Participants Ke Key Hig ighlig ights Fin Findings & & Recommendations
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PROJECT GOALS & SCOPE
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Id Iden entify fy usa usabili ility iss issues on n Ko Komeeda.c .com (D (Desktop and nd Mobil ile) thr through usa usabili ility te testing Provide design recommendations to enhance Komeeda’s UX Fo Focus are reas of f our ur usa usabili ility tes test: People’s understanding of Komeeda Effectiveness of event details & referral program Site navigation and user interaction
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METHODOLOGY
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Tes est Pla lan Created
Screening questionnaire and tasks prepared
Participant Recruitment
Social media & existing customers
Use ser Tes esting Se Sessions
6 sessions 30 mins each Think out loud method
Data An Analy lysis
Observations, notes, metrics
Re Recommendatio ions / / Su Suggestio ions
Improved Usability & overall UX
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PARTICIPANTS
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Ag Age Range: : 23 to 47 Lo Locatio ion: NYC & nearby Other Characteristics: Eat out more than once a week Comfortable meeting and eating with new people Attend food festivals or events Use mobile devices frequently Use food apps
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Part rtic icip ipants
2 2 Current 4 4 New
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KEY HIGHLIGHTS
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Str Strengths All users praised site aesthetics Images of food were powerful hooks Users highly excited about Komeeda’s events
“Good pic ictures of f fo food make me want to go more!” ”The site is very vis visually ap appealing!" "This website is prett tty vis visual and str straig ightfo forward.“
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KEY HIGHLIGHTS
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Improvem vement ent Areas as Users need more e detail ils s about Komeeda’s concept pt Users were confused about ‘Events’ vs. ‘Series’ Most users unaware of the ‘Referrals’ feature A few inter teracti ction
- n desi
sign gn issues identified
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FINDINGS AND RECOMMENDATIONS
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Prob roblem #1 #1: New users couldn’t fully understand Komeeda’s concept upon first glance Recommendatio ion: Add a tagline to the homepage Before After
"The site should say who we are, what we are, why we do this." 6 6 / / 6
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FINDINGS AND RECOMMENDATIONS
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Prob roblem #2 #2: “What You Get” sections does not match user expectations Recommendatio ion: Redesign the section to enhance understandability and meet user expectations Before After
“Are these pictures clickable?” 4 4 / / 6
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FINDINGS AND RECOMMENDATIONS
Prob roblem #3 #3: Some users could not locate or understand referral code Recommendatio ion: Promote referral code and improve its interactions Before After
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"If I give them 5 dollars off, then they will be making plans and I will be out!" 5 5 / / 6
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FINDINGS AND RECOMMENDATIONS
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Prob roblem #4 #4: Users were unsure about Series Recommendatio ion: Add Series descriptions and improve organization Before After
“’Displaced Kitchens’ doesn't make sense to me, and I don't know how ‘Broken English’ relates to food." 3 3 / / 6
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FINDINGS AND RECOMMENDATIONS
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Before After Prob roblem #5 #5: Event information needs reorganization Recommendatio ion: New layout for Event pages
"It doesn't tell me much information about why I should go, do I learn to cook, or do I get to taste the pizza? " 5 5 / / 6
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CONCLUSION
100% participants loved the concept Visual design and imagery were greatly appreciated by all users Usability improvements would greatly enhance Komeeda’s web and mobile experience
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