SLIDE 1
Doin Doing a Lot g a Lot wit with a Lit h a Little tle Mar - - PowerPoint PPT Presentation
Doin Doing a Lot g a Lot wit with a Lit h a Little tle Mar - - PowerPoint PPT Presentation
Doin Doing a Lot g a Lot wit with a Lit h a Little tle Mar Marketin ting 1 Bud Budge get Sca t Scale le How How do you do you bes best uti t utilize lize a sm a small mar all marketing budge ting budget? t? The The goal
SLIDE 2
SLIDE 3
SLIDE 4
SLIDE 5
Mar Marketin ting
SLIDE 6
SLIDE 7
Bud Budge get Sca t Scale le
1
SLIDE 8
How How do you do you bes best uti t utilize lize a sm a small mar all marketing budge ting budget? t?
SLIDE 9
The The goal of m goal of mar arketing is ting is no not t t to clo
- close deals.
se deals.
SLIDE 10
The The goal of m goal of mar arketing is ting is to gener
- generat
ate e lea leads ds.
SLIDE 11
Enh Enhanc ance y e your
- ur
exis existin ting websit g website. e.
SLIDE 12
- 2. Economic Data
- 15. Quality of Life
- 1. Sites and Buildings
SLIDE 13
Ad Add si d sites es an and d bui building lding dat data. a.
SLIDE 14
Full GIS
SLIDE 15
Full GIS
SLIDE 16
SLIDE 17
SLIDE 18
Ad Add eco d economic dat nomic data. a.
SLIDE 19
GIS Data
SLIDE 20
Other Data Services
SLIDE 21
SLIDE 22
Sen Send emai d emailer lers. s.
SLIDE 23
SLIDE 24
De Detailed ailed
SLIDE 25
Cli Clickable able
SLIDE 26
Mea Measur surable able
SLIDE 27 3/1 3/8 3/15 3/22 3/29 3/1 3/8 3/15 3/22 3/29 3/1 3/8 3/15 3/22 3/29
SLIDE 28
Co Cost t Ef Effect ective ive
SLIDE 29
Em Emailer v ailer vs Maile s Mailer r Com Comparison parison $1 $10,000 0,000
Mai Maile lers Em Email ailer ers
$10,000 $10,000 $5,000 $5,000 $5,000 $5,000 $1.00/piece $0.10/piece 5,000 pieces 50,000 pieces
SLIDE 30
Plac Place bann e banner ads er ads.
SLIDE 31
SLIDE 32
Tar arge geted ed
Lo Loca cati tion
- n of
- f Arti
ticle cle Lo Loca cati tion
- n of
- f Rea
eader der Topi
- pic
SLIDE 33
Cli Clickable able
SLIDE 34
Mea Measur surable able
SLIDE 35
Use s Use socia
- cial
l medi media. a.
SLIDE 36
This business has always been about relationships. Social media gives us the opportunity to connect with the hundreds of economic developers we usually only see infrequently.
Di Didi Cal di Caldw dwell ell
Founding Principal Global Location Strategies
SLIDE 37
Ded Dedica icate e on
- ne ho
e hour ur a we a week ek.
SLIDE 38
Us Use mul e multiple plat tiple platform
- rms.
s.
SLIDE 39
Sh Shar are e us usefu eful l co cont ntent. ent.
SLIDE 40
Bui Build rela ld relations tionships. hips.
SLIDE 41
Put Put y your
- ur fr
freakin eakin’ stat ate name. e name.
SLIDE 42
3, 3,142 42
co coun unties ties in in th the e Uni United S ed Stat ates es
SLIDE 43
1,7 ,717
co coun unties ties sh shar are e a n a nam ame e wit with anot h another coun her county ty
SLIDE 44
472 72
co coun unties ties sh shar are e a n a nam ame e wit with 1 h 10+ 0+ co coun unties ties
SLIDE 45
co coun unties ties sh shar are e a n a nam ame e wit with anot h another coun her county ty
74 74
SLIDE 46
co coun unties ties sh shar are e a n a nam ame e wit with 1 h 10+ 0+ co coun unties ties
15 15
SLIDE 47
Pu Put your s t your stat ate e na name me in your in your log logo.
- .
SLIDE 48
at at the the t top of
- p of your
your web websit site. e. Pu Put your s t your stat ate e na name me
SLIDE 49
in your in your web websit site e co copy. Pu Put your s t your stat ate e na name me
SLIDE 50
- n
- n your social medi
your social media. a. Pu Put your s t your stat ate e na name me
SLIDE 51
1 2 3 4 5
Send nd ema mailer ilers. s. Pl Place ce ba banner ner ads. ds. Us Use e so social cial me media. dia. Pu Put your your stat ate e na name. me. En Enhance hance you your r exis xisting ting we websit bsite. e.
SLIDE 52
SLIDE 53