K12 PRODUCT PROMOTION WHAT WE ARE DOING NOW Email and mail - - PowerPoint PPT Presentation

K12 PRODUCT PROMOTION

WHAT WE ARE DOING NOW

 Email and mail campaigns

WHAT WE ARE DOING NOW

 Conference and exhibition

WHAT WE ARE DOING NOW

 Teacher workshop

WHAT WE ARE DOING NOW

 Drive up usage and engagement

 Closely cooperate with the teachers  Student activity and competition

Marketing campaigns

KEY MESSAGES FOR CODEMONKEY

CodieMonkey is fun Logical thinking, problem solving and creativity Key to unlock kids future

21 21 CENTURY SKILLS

SCHOOL MARKETS

 Join the STEM related conference and exhibition  CoolThink@JC is non-profit organization for promoting computational thinking programme in Hong Kong  Cooperate with CoolThink for launching CodeMonkey to schools

SCHOOL MARKETS

 Sponsor with CodeMonkey accounts to the winning schools and students at August  A good outreach for schools and teachers

ONLINE PROMOTION

 Search engine marketing (SEM) for our local codemonkey page

ONLINE PROMOTION

 Set a budget, charge by click rate  Choose the location and set the keywords for the search popularity

ONLINE PROMOTION

 Programmatic buy placement

ONLINE PROMOTION

 Facebook page for Codemonkey HK

ONLINE PROMOTION

 Join the parent group for sharing the posts

ONLINE PROMOTION

 CodeMonkey Facebook page advertisements  Facebook page campaigns (small quizzes with prizes)

ONLINE PROMOTION

 Parent forum

 Advertisements for promotion  Forum Post as a parent to discuss about coding

Any primary students plays Scatch coding? 3569 Read 68 reply

ONLINE PROMOTION (MEDIA)

 Advertorial writing up  Media:

 Online newspaper  Parenting & education magazine  Parenting social media etc.

Mama learns coding for communicating with kids

MUM can CODE

ONLINE PROMOTION (MEDIA)

 Parenting news and media facebook

 Offer special discounts to their readers to draw the post awareness

 KOL sharing

 Sharing end user experience  Attract their fans to try and purchase

PACKING

 Educational materials are sold as a set of resources

Disney World of English , USD 6000 Oxford Path, uSD 4000

PACKING

 Attractive packing and family-friendly are essential for increasing buying intention

PACKING

 B2C sales is much more on the consumer emotion rather than the product content itself.  CodeMonkey learning pack

 CodeMonkey student account  Parent guideline  User guide cards for students  Students achievement cards  Physical stuffs, like sticker, pens etc

PARTNER WITH THE CODING LEARNING CENTRES

 The first 100 levels is easy and the children can be able to self- learning.  It is challenge for the children to complete for 300 levels themselves  Partner with the coding centres to offer free coding class voucher (e.g. HKD 250) for new codemonkey subscribers.  Benefits to iGroup

 Promote the B2C and B2B market together

PARTNER WITH THE CODING LEARNING CENTRES

 Benefits to coding learning centres

 Increase their centre awareness  Bring the new revenue, a new course and new students

 Benefits to parents

 Worth for spending on CodeMonkey  Their children for the coding course for advanced training

PROMOTION DEALS

 Young families are concerned with saving money on purchases  Cooperate with the teacher or parent relating organization for providing special discount for their members  Flash sales on social media campaigns (Summer is coming!, Coding week etc)

SALES EXPECTATION

 Target for 8000 accounts from coming 18 months  Get 3600 accounts from now to Dec 2018

Target Markets Target accounts Min no. of customers Actions Schools 1200 15 schools

• Active school promotion
• Cooperate with STEM related
• rganization for workshop and activities

Coding Learning Centre 1200 20 centres

• Online marketing and promotion
• Cooperation proposal

Parents 1200 150 order per month

• Online marketing and promotion

THANK YOU !