NetMediaEurope Company Profile NETMEDIA EUROPE one of the leading - - PowerPoint PPT Presentation

▶

Dec 09, 2023 141 likes •436 views

NetMediaEurope Company Profile NETMEDIA EUROPE one of the leading special interest publishers in Europe NetMediaEurope publishes market-leading IT B2B websites as well as consumer electronic/B2C websites across Europe Consumer-Sites

SLIDE 1

NetMediaEurope – Company Profile

NETMEDIA EUROPE – one of the leading special interest publishers in Europe

NetMediaEurope publishes market-leading IT B2B websites as well as consumer electronic/B2C websites across Europe

Consumer-Sites Business-Sites

SLIDE 2

NetMediaEurope – B2C Portfolio

All content created in local languages and all sites updated 10+ times daily.

SLIDE 3

Digital Lifestyle – Today and Tomorrow

SLIDE 4

GIZMODO is all about digital lifestyle - today & tomorrow

GIZMODO – A Gadget Weblog

SLIDE 5

GIZMODO – Our Users

Our users appreciate „state-of-the-art“ products with a sense of design

Gizmodo

Prosumer Mobile User

Tech- focused Consumer

Early Adopter Trend- setter

„Tech meets Lifestyle“

SLIDE 6

GIZMODO Europe figures

Average traffic per month: Visits: 5,524,768 Page Impressions: 21,254,784 Unique Users: 2,408,000 Users via Smartphone: 1,246,230

Quellen: *Google Analytics 09/2012; ** Status: 29.10.2012

SLIDE 7

Gizmodo – Social Media Users

Twitter Facebook Google+ Italy 1,461 3,290 132 Germany 3,226 9,474 886 France 14,868 13,865 27,244 Spain 99,681 11,260 1,013

 Over 188,000 followers through social media channels across Europe!

About Gizmodo Website unique users: Heavy Users (51–200+ visits per month): 32 % Medium Users (6–50 visits per month): 21 % Casual Users (1-5 visits per month): 47 %

SLIDE 8

GIZMODO – wants to know… Quickpolls

How many of your friends are on Facebook?

Want to know more about our users?

SLIDE 9

GIZMODO – Our Categories

SLIDE 10

GIZMODO „Assassin‘s Creed“ - Wallpaper & Trailer

SLIDE 11

GIZMODO Asus - Hockeystick With Content Ad

SLIDE 12

GIZMODO Canon Ixus - Roll-Out

SLIDE 13

GIZMODO Asus - Advertorial

One day on homepage (approx. 30,000+ Impressions)

SLIDE 14

Pre-spot Wallpaper Layer Special

GIZMODO – More examples

Roll-Out Roll-Out

SLIDE 15

GIZMODO – Mobile

Tablets and smartphones are king – with mobile advertisements on GIZMODO you are able to reach mobile users in their preferred format!

SLIDE 16

Digital Lifestyle – Today and Tomorrow GIZMODO Engage!

SLIDE 17

Gizmodo Engage!

More than a click and a impression: Gizmodo Engage! Gizmodo supports you with social media activities when introducing new products to your target group. We connect you and your products with early adopters through Gizmodo Engage! Reach 20 to 30 Gizmodo users at the time of your product launch and receive instant feed-back, photos and posts on Facebook, Twitter, and of course, Gizmodo. Interaction – Engagement – Communication!

Purchase?

Considerati

Branding?

SLIDE 18

GIZMODOEngage! - Concept

What is GIZMODOEngage! With GIZMODOEngage! we enable advertisers to directly contact our users who are TechTrendsetter/Early Adopters, and then engage them with the new product (e.g. new smartphone) at an exclusive setting, where they have the

pportunity to meeting the Editor-in-Chief, and either a product manager or trainer.

Approximately 20 users per city are invited for a “meet and greet” evening out at a hot local venue. Guests to the event are selected based on their strong social media reach. (Facebook friends, blogs, etc.) Engage! At each event there is a trainer to present the product and its new features, and answer questions. Each guests has the

pportunity to test the products and to get to know the Gizmodo editorial team, while socializing with other invitees.

Gizmodo also invites special interest bloggers to ensure blog coverage. Online We first invite our readers to apply for an official invite. For those not invited we provide a live blog from the event for Q &

A. Finally, the event is documented on Facebook and Twitter.

A report about the event is released the next day, written by a user who is selected the previous evening. The day after the event, the online media campaign begins.

SLIDE 19

GIZMODOEngage! Video Munich

SLIDE 20

GizmodoEngage! – Invitation site: GIZMODO.de

SLIDE 21

GizmodoEngage! – Invitation via Facebook

SLIDE 22

GizmodoEngage! - Cities & Participants

10 events to date 20 selected users per event 200 users total in such cities as:

Berlin
Munich
Hamburg
Frankfurt
Cologne
Essen

Recent sponsors: Microsoft Windows 8 and Nokia Lumia smartphones

SLIDE 23

Showcase: Microsoft

Socialmedia

Online invitation for a „Meet & Greet“ with Microsoft on GIZMODO.de

Online

Live-Blog for each event Co-branded ads to promote the Tour

Roadshow

Berlin München Essen

Roadshow in Munich, Berlin, Hamburg, Frankfurt and Essen with 20 selected users each Invitation, live blogging and more via Facebook, Twitter & Google+

Hamburg Frankfurt

SLIDE 24

SLIDE 25

GizmodoEngage! – Reach (example)

GizmodoEngage! reach for Microsoft via social networking: Over 30,000 Facebook users!!! Over 35,000 Twitter followers!!! Over 4,000 Google+ friends published in over 40 blogs! A total of 70,000 Social Media Contacts + all blog readers Result: hundreds of comments, numerous photos shared, videos recorded & posted, etc.

SLIDE 26

Showcase: Nokia